Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah
My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.
A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”
Talking about that experience with friends and colleagues, I realised that I was not alone.
This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.
Martech in 2023 - Retail Media - Reverse ETL and Composable Technology - with Martech Expert Niklas Nikolaidis
For the last episode of 2022, I am joined by Martech Expert: Niklas Nikolaidis. Niklas accepted the challenge to explain what he does in words our mom would understand.
Niklas is Partner at Arise Consulting Group (ARC) and Curamando where he works with business development around marketing technology ("Martech”) for clients and the 16 companies in ARC's consulting group.
During the conversation, we have talked about the exciting world of ‘Martech’ and all the changes we have seen over the past year
· The differences with Adtech.
· The rise of CDP and Reverse ETLs
· The Retail Media Opportunity
· The rise of composability
About Niklas:
Besides his role at ARC, he’s also a Limited Partner (LP) at FirstPartyCapital, an investment fund investing in adtech and martech startups in Europe and Asia.
On the side, Niklas is a board member at student marketing company House of Education and a jury member of Association of National Advertiser’s ECHO Awards, an international competition listing the best, data-driven campaigns globally.
You can get in touch with Niklas via LinkedIn (https://www.linkedin.com/in/niklasnikolaidis/)
Digital Explained to my Mom is a production of No-Stress Media (//www.no-stress.media). Please check our other shows such as Let's Talk About CX, where we discuss all things Customer Experience.
24 Nov 2022
Game Theory and Marketplaces explained to my Mom
I am meeting Noah Healey, brilliant mathematician who tried to explain game theory and marketplaces in words my mom would understand. During the conversation Noah shared his love for math and some of the work he has done to improve marketplaces and make them fair for all participants.
Bio:
Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design.
You can contact Noah at:
LinkedIn (https://www.linkedin.com/in/noah-healy/)
Website (http://coordisc.com/):
Whitepaper (https://secureservercdn.net/198.71.233.229/246.5fc.myftpupload.com/wp-content/uploads/2017/10/CDM_whitepaper.pdf)
Short video on Noah’s Marketplace (http://coordisc.com/video-explanation/)
Longer video (https://www.youtube.com/watch?v=v8aOEcDV7MA)
Digital Explained to my Mom is a show from No-Stress Media. To learn more about our shows, please visit no-stress.media. You can sign up and be alerted whenever we have a new episode.
I am inviting you to check Let’s Talk about CX, our podcast where we discuss all things CX with practitioners, authors and thought leaders.
26 Oct 2022
Web3, NFTs and the Metaverse explained to my Mom
Join this conversation with Samuel van Deth where we explore all things Web3, NFT and Metaverse.
Samuel is Marketing Strategy Director @ Oracle EMEA. He brings +20 yrs web & data business development | apply new technology and data in marketing domain at scale | AI/ML, blockchain, decentralised marketing, web 3 & NFT |
Please feel free to get in touch with Samuel via: https://www.linkedin.com/in/samuelvandeth/ (https://www.linkedin.com/in/samuelvandeth/)
Share your feedback here: https://galas.fm/episode/1214b6b1-d0a4-55af-856c-d8a858e40e58
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