Welcome to our podcast - Digital Exposed, the podcast that debates important global topics in today’s fast-growing global omnichannel FMCG + CPG sector.
In this podcast, we investigate and debate important topics talking to leading industry experts, global insight leaders, brands and retailers for their thoughts and advice - diving into key trends and topics and bringing you exclusive FMCG news and stories from around the world. We look at the global challenges faced in our industry and- how best to navigate business successfully in the ever-changing world of FMCG digital commerce.
In this episode we discuss The key factors determining the global shift now for complete product visibility across all categories, why it is so important to your customers as an FMCG brand or retailer but even more so for a rising demographic of shoppers who make up 4% of the world's population with one of over 80 different autoimmune diseases. We also look at the rise of apps and other technologies which now play a huge part in supporting and informing this sector of FMCG customers, and the information gaps in product content which are still there for customers when shopping online or via these technologies searching and shopping for grocery products and the detrimental effect this can have for a brand or retailer.
My guests for this episode are Chris Cheyette a widely published, and well-known figure in the field of dietetics, who spent 20 years working in the NHS as a Diabetes Specialist Dietitian and co-founder and CEO of Carbs & Cals. Thea Bourienne who is one of our licenced nutritional dieticians at NIQ Brandbank who specialises in international food labelling, regulation and food composition and Mel Maritz who works in both New Market Expansion and in our Global Syndication team at NIQ Brandbank working closely with new and existing client segments to deliver on key strategic objectives to enhance and leverage their user speed, accuracy and shopper experiences using our innovative systems and solutions and our unrivalled content database.
13 Oct 2023
Mastering the Multichannel Minefield
In this episode, I am joined by Olivier Mangez, Digital Data Content Manager for Carrefour Belgium, Bertrand Carnier, eCommerce Manager for Spadel and Danny van der Heijden NIQ Brandbank’s Head of Suppliers for the Benelux region, to discuss the challenges facing brands and retailers in the modern day multichannel minefield.
We discuss the key challenges faced by both the shoppers and the retail industry how best to streamline your Omnichannel content to power the product lifecycle, how you can embrace the necessity for change, and what actions can be taken. We talk through the growth of e-commerce and Omnichannel shopping and the evolution of product information over the past two decades. what is driving the need from a brand and retailer perspective to move into new enhanced digital capabilities, and how Carrefour and Spadel are successfully driving their business forward fully embracing Multichannel and Omnichannel commerce?
We open up the key challenges faced by both the shoppers and the retail industry, how best to streamline your Omnichannel content to power the product lifecycle, how to embrace the necessity for change, and what actions can be taken to do this.
For more information on the rich media content and product performance solutions discussed in this episode please click on this link https://nielseniq.com/global/en/landing-page/brandbank
30 Aug 2023
Has the cost of living crisis killed the focus on sustainability?
In this first episode of a brand new season of Digital Exposed we ask the question 'Has the Cost of living killed the focus on sustainability?
Our expert panel discuss their individual perspectives on global sustainability and how the cost of living landscape has been impacted. We share important insights into what matters to global shoppers right now and actions that the global FMCG industry can take to help strategise and succeed over the cost of living versus sustainability battle.
In this episode we're joined by Alice Rackley, CEO and Founder of Polytag www.polytag.co.uk, James Peach our FMCG Regulatory specialist at NIQ Brandbank and Nicole Corbett Commercial Strategy Consultant at NIQ to tackle the topic at the forefront of a lot of shopper minds: Has the cost-of-living crisis killed the focus on sustainability?
2023 and beyond are set to be pivotal years ahead for sustainable action. The concerns raised by scientists just a couple of years ago are now a reality and we have all been challenged to play our part in living more sustainably. But with the cost-of-living crisis continuing to squeeze shoppers' pockets and utility and business costs significantly increasing, is it financially possible for sustainability to continue to be a priority for both shoppers and brands?
For more information on the digital analytics, content and product performance solutions discussed in this episode please click on this link https://nielseniq.com/global/en/landing-page/brandbank/
5 Apr 2022
From Uncertainty to Opportunity
In this episode of Digital Exposed we investigate what the 2022 shopper looks like as we enter the third year of the pandemic.
Cautious confidence is slowly returning, but uncertainty is still influencing mindsets and purchasing decisions. meaning brands and retailers are now facing vastly different shoppers with changing needs and new ways they want to shop.
We look at the journey from uncertainty to opportunity for shoppers, brands, and retailers - sharing insights from NielsenIQ’s recent research into how COVID 19 has impacted the shoppers’ outlook and what the priorities, expectations, and purchasing prospects look like now.
We talk through potential trajectory scenarios that we are predicting could evolve for brands and retailers over the next three years and share important industry thoughts and advice on how best to respond, unlock new opportunities and accelerate product discovery and business growth.
For more information on the rich media content and product performance solutions discussed in this episode - Ecommerce Insights, Connect +, The Self-Service Portal, and Content Health please visit https://nielseniq.com/global/en/landing-page/brandbank/
Watch the "From Uncertainty to Opportunity" webinar here. Featuring key industry speakers from NielsenIQ , NielsenIQ Brandbank and Label Insight.
3 Mar 2022
Do shoppers have enough opportunity to shop?
In this episode, we investigate why today's eCommerce shoppers often face a disappointing mismatch between the enhanced product information they want and need, versus the reality of what they get.
We ask Is there enough opportunity for shoppers to shop? Are brands and retailers really on the right path to digital success?
The impact of Covid 19 has brought about a recalibration for today’s online shoppers – the things that are important to them now have changed significantly, escalated by the pandemic. As a result, some very deliberate purchasing decisions are now being made online. and millions of shoppers are now searching for more enhanced information on products to meet their specific needs.
Digital Exposed investigates the trends which are driving post-pandemic shopper behavior, and what brands and retailers must do now to address these changes, and how to unlock shopper engagement, the online customer experience and drive conversion. For more information on the rich media content solutions discussed in this episode (Connect +, The Self Service Portal and Content Health) please visit https://nielseniq.com/global/en/landing-page/brandbank/
24 Feb 2022
Introduction to the Digital Exposed Podcast
This is Digital Exposed, the podcast that debates important global topics in today’s fast-growing global omnichannel FMCG + CPG sector. In each episode, we talk with leading industry experts, insight leaders, brands and retailers from around the world and discuss the important, topics, news and challenges faced and - how best to navigate business successfully in the ever-changing world of digital commerce.
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