28 Jul 2025
Finances as a foundation - making this simple, with Elizabeta Ivonciene
In this episode, we’re joined by Elizabeta, founder of Piece of Cake Accounting and a passionate Profit First certified strategist. We delve into the association of money and shame, and dive into why being profitable isn’t just okay, it’s absolutely essential - even if you are just starting out. We break down the financial foundations every soulful business owner needs to build a sustainable business that lasts. We love a fired up conversation, and this one didn’t disappoint.
We break down the financial foundations every soulful business owner needs to build a sustainable business that lasts. We love a fired up conversation, and this one more than delivered.
Here’s a lowdown of what we covered:
Why ‘profit’ isn’t a dirty word and how it can be baked into those early foundations
Elizabeta calls for business owners to get honest about their financial goals, and calls for us all to let go of the guilt around earning a living
Why undercharging doesn’t help anyone, least of all your clients, and how you can feel more empowered and joyful about your finances with the Profit First method
How to avoid the January tax return panic
The one thing Elizabeta wants you to know as a soulful business owner
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More about Elizabeta:
Elizabeta believes, “Making money is part of creating a sustainable business!”. Her work is all about showing you that, yes, you can have it all – money, freedom and the café you love.
She’s keeping your favourite cafes and coffee shops open, by sharing her love of numbers and profit with overwhelmed and money-worried business owners, reminding them that overnight success is a myth. And that any business will make money with small changes and sustainable habits. Her philosophy is simple: there's enough success to go around. The industry thrives on community, not competition. Together we can create a space where everyone belongs - customers, business owners, staff and suppliers.
In a culture where being busy is mistakenly worn as a badge of honour – Elizabeta is proud to champion a slower pace and freedom, both in your business and personal life. It’s not unusual for her clients to free up a whole day every single week, or go on a 2-week holiday - without stressing about the shop - after a short time of working together.
So, if you’re dreaming about a slower life, having a bigger impact on your community, and more family time – Elizabeta can help you to have your cake and eat it.
Follow Elizabeta:
Website: https://pieceofcakeaccounting.co.uk/ (https://pieceofcakeaccounting.co.uk/)
Instagram: https://www.instagram.com/pieceofcakeaccounting/ (https://www.instagram.com/pieceofcakeaccounting/)
LinkedIn: www.linkedin.com/in/elizabeta-ivonciene-pieceofcakeaccounting (http://www.linkedin.com/in/elizabeta-ivonciene-pieceofcakeaccounting)
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Are you a business owner on a mission who needs help with building those solid foundations? Then it might be time to give your business the ‘Limelight’ treatment. Find out more: https://www.leatierney.com/limelight (https://www.leatierney.com/limelight)
Thanks for listening in and we hope you’ll get involved in the chats this season. Join our LinkedIn community: https://www.linkedin.com/company/digital-gold-dust-podcast/ (https://www.linkedin.com/company/digital-gold-dust-podcast/)
You can also watch the episodes on YouTube: https://www.youtube.com/@digitalgolddust_podcast/ (https://www.youtube.com/@digitalgolddust_podcast/)
Why not hit the subscribe button so that you hear first when new episodes are released, and we’d love it if you could leave a review so we can reach even more soulful business owners like you. In the meantime, if you’d like to connect with either of us, pick our creative brains or discuss the podcast we can be reached in the following places:
Lea - https://www.leatierney.com/ (https://www.leatierney.com/)
Sammy - https://kohlabcreative.com/ (https://kohlabcreative.com/)
