Digital Health Growth Show

About Digital Health Growth Show

The Digital Health Growth Show is the marketing nerd’s guide to growing digital health brands. We welcome growth leaders from innovative brands to come talk to us live.

Publisher

Noah Goldfarb

Category

business · health & fitness

Language

en

Explicit

No

First episode

3 Aug 2026

Latest episode

1 Oct 2026

Latest episodes

8 episodes in the feed.

1. 

   1 Oct 2026

   Organic Social: Demystifying Digital Health's Most Undervalued Channel

2. 

   11 Sept 2026

   What Comes After SEO: Honeydew's Bet on Integrated Search

3. 

   3 Aug 2026

   Beyond Employer Emails: Where DTC Fits in B2B2C Digital Health Growth

4. 

   3 Aug 2026

   The Capacity Crunch: Solving Supply vs Demand In Digital Health

5. 

   3 Aug 2026

   How Digital Health CMOs Must Adapt For The LLM Era: Hear From Talkspace CMO

6. 

   3 Aug 2026

   How To Do Growth Right: Digital Health Insiders Share All

   What should a digital health brand actually spend on marketing, and which channels should come first? In this episode of the Digital Health Growth Show, hosts Noah Goldfarb (Fire & Spark) and Chris Turitzin (Single Aim) go broad for the first time, bringing in two specialist guests to cover the full growth channel stack in one session. PR and organic social strategist Claire Schillings of November West Communications breaks down what a communications program actually looks like at each stage of growth — including real budget ranges. At seed stage, $5k a month is realistic and enough to build your messaging foundation, start an audience on social, and establish leadership credibility. By Series A, that typically moves to $8–10k a month as you add a regular media cadence and customer stories in trade publications. She also covers the mistake she sees most often: using PR to compensate for a story that hasn't been worked out yet. Performance marketing expert Chris Madden of MatchNode gets into the mechanics of paid media for digital health brands. Seed stage brands can start testing messaging themes for $5–10k a month in retainer, but ad spend is separate, and you need enough budget for the algorithms to actually learn. At $300 target CAC, a $5k monthly ad budget only gets you 10–15 conversions, not enough to run meaningful tests. By Series A, expect $10–15k in ad spend at minimum to start learning fast. He also names the most common paid mistake: spreading a limited budget across too many platforms and campaigns at once, when focus on two or three tests would move the needle faster. Noah rounds out the conversation with an honest take on SEO timing — why almost everyone who starts late regrets it, but why starting too early can also backfire. For early stage brands with no web presence, expect six to twelve months before real traffic arrives. Fire & Spark's retainers run from $8,500 to $20k a month, and the right time to bring in a specialist agency is typically Series A, not seed. At seed, a trusted freelancer you manage closely is often the smarter move. The total picture: seed stage brands covering all three channels should expect to spend $10–15k a month in retainer fees alone. By Series A, that moves to $25–35k across all three channels, with paid ad spend on top. At scale, retainers alone can reach $35–50k a month — with paid media buys running separately at $50k or more. Together, the three experts cover the one thing all channels have in common: none of them work until your positioning is clear and you know who you're building this for. The conversation ends with a lightning round of the single biggest mistake each expert sees brands make — and a candid discussion on how AI and generative search are reshaping which channels matter most right now. Whether you're a founder figuring out where to put your first marketing dollar, or an in-house marketer wondering if your current spend is in the right place, this episode gives you a rare, honest look at what growth actually costs, and when each channel is worth it.

7. 

   3 Aug 2026

   Navigating the Payer Maze: A Digital Health GTM Guide

8. 

   3 Aug 2026

   SEO Meets Substance: The Key To Healthcare Content That Ranks AND Resonates

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.