Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list.
In each episode, Emma breaks down a marketing mindset shift, or interviews someone about their experience, either as a business owner or as an expert in their marketing niche. Hosted by Emma Peacock, Marketing Strategist & Coach at Honey Pot Digital.
In the episode, I explore the pivotal question of whether to niche or not and it's impact on digital marketing. I dive into the importance of defining a niche, the benefits and limitations of niching, and how businesses can effectively market their offers with examples from various industries to illustrate how niching or broadening your target audience impacts your marketing strategy and growth potential. I also break down how these learnings could impact how broader businesses can segment their audiences.
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me (https://www.honeypotdigital.com/work-with-me)
Podcast: https://www.honeypotdigital.com/podcast (https://www.honeypotdigital.com/podcast)
More content: https://www.honeypotdigital.com/blog (https://www.honeypotdigital.com/blog)
Instagram: https://www.instagram.com/honeypotdigital (https://www.instagram.com/honeypotdigital)
Pinterest: https://www.pinterest.nz/honeypotdigital/_created (https://www.pinterest.nz/honeypotdigital/_created)
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172 (https://www.linkedin.com/in/emma-peacock-11271172)
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application (https://www.honeypotdigital.com/podcast-application)
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com (mailto:hello@honeypotdigital.com)
6 Nov 2025
Strategic Sales Prep for Black Friday: 14 Decisions for Small Businesses
In this episode, I’m breaking down the decisions that matter for small business owners and marketers when they’re planning to run a sale in their business.
Whether they’re in retail and ecommerce, or offer services to their clients, a discount can be the thing that gets people over that hurdle into purchasing what you offer. However, there are questions we have to answer to create a strategic sale, to generate profit and curate a positive experience for our customers.
At peak season, and at any other time of the year, these 14 decisions will help you focus on what really matters, rather than copying what everyone else is doing.
Handy Links:
How to stop news feed distribution of a Facebook post (/blog/how-to-stop-news-feed-distribution-of-your-facebook-post)
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me (https://www.honeypotdigital.com/work-with-me)
Podcast: https://www.honeypotdigital.com/podcast (https://www.honeypotdigital.com/podcast)
More content: https://www.honeypotdigital.com/blog (https://www.honeypotdigital.com/blog)
Instagram: https://www.instagram.com/honeypotdigital (https://www.instagram.com/honeypotdigital)
Pinterest: https://www.pinterest.nz/honeypotdigital/_created (https://www.pinterest.nz/honeypotdigital/_created)
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172 (https://www.linkedin.com/in/emma-peacock-11271172)
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application (https://www.honeypotdigital.com/podcast-application)
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com (mailto:hello@honeypotdigital.com)
14 Oct 2025
Calm Collaboration and Connection with Rachel Posner
Every marketing tactic isn’t for everyone but there is an element of neuroscience to why we often feel friction. When we move outside our window of tolerance, things feel a bit harder, but working together can limit this. Even if you don’t have a business partner or team, collaborations can be a way to expand your business’ reach, find inspiration and discover new audiences.
In this episode, we talk about collaborations, finding alignment through them, getting inspiration and your window of tolerance and the neuroscience of working together.
Find Rachel online:
https://www.rachelposner.com/take-5-practice (https://www.rachelposner.com/take-5-practice)
Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.
Find me online:
Work with me: https://www.honeypotdigital.com/work-with-me (https://www.honeypotdigital.com/work-with-me)
Podcast: https://www.honeypotdigital.com/podcast (https://www.honeypotdigital.com/podcast)
More content: https://www.honeypotdigital.com/blog (https://www.honeypotdigital.com/blog)
Instagram: https://www.instagram.com/honeypotdigital (https://www.instagram.com/honeypotdigital)
Pinterest: https://www.pinterest.nz/honeypotdigital/_created (https://www.pinterest.nz/honeypotdigital/_created)
LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172 (https://www.linkedin.com/in/emma-peacock-11271172)
If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application (https://www.honeypotdigital.com/podcast-application)
If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com (mailto:hello@honeypotdigital.com)
Who has been a guest on Digital Hive Podcast
Names identified in recent episode analyses. Showing up to five guests.
Megan Kranzler
Jillian Bright
Cleo Childs
Andrea Stenberg
Rachelle Siebke
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 39 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
52
Social presence
0
YouTube
0
Engagement
68
Contact Digital Hive Podcast
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Digital Hive Podcast
Who hosts Digital Hive Podcast?
Emma Peacock host the show. Published by Honey Pot Digital.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Digital Hive Podcast take guests?
The show does not typically feature guests, based on episode analyses.
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