Digital Marketing for Contractors

About Digital Marketing for Contractors

A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.

Publisher

FatCat Strategies

Category

business · business · education

Language

en

Explicit

No

First episode

16 Dec 2022

Latest episode

14 Oct 2026

Latest episodes

127 episodes in the feed.

1. 

   14 Oct 2026

   How Reviews Impact Revenue More Than Rankings

   Send us Fan Mail How Reviews Impact Revenue More Than Rankings Your search ranking gets you seen, but reviews decide whether homeowners book and sign. In this episode of Digital Marketing for Contractors, Meredith Medlin and Caitlin Noble explain the four points where homeowners check your reviews before they buy, and how those moments show up in your set rate, cancel prior to issue, and close rate. In this episode: Why rankings are only one input, and how reviews show up at every checkpointH...

2. 

   7 Oct 2026

   How to Tell if Your Marketing Agency Is Actually Performing

   Send us Fan Mail Ask a home improvement contractor about their close rate, their set rate, or their cancel prior to issue percentage, and most can answer without opening a laptop. Ask the same owner whether their marketing agency is working, and the answer often changes tone completely. On a recent episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin of FatCat Strategies described a confession they hear constantly: an owner who has paid an agency for a year or...

3. 

   30 Sept 2026

   The Biggest PPC Mistakes Costing Contractors Thousands

   Send us Fan Mail Most contractors who run Google Ads open a report every month. The report shows impressions, clicks, cost per click and leads, and it usually looks fine. According to FatCat Strategies hosts Meredith Medlin and Caitlyn Noble, that is exactly the problem. A report built from the ad account will nearly always say the account is working. It is grading its own homework. In episode 4.15, the two hosts walked through a five-stop punch list for finding wasted spend in a paid search ...

Who has been a guest on Digital Marketing for Contractors

Names identified in recent episode analyses. Showing up to five guests.

• Erik Vargas
• Steve Spence
• Evan Crum
• Ryanne Millis

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

6 ratings

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 31 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

49

Social presence

0

YouTube

0

Engagement

32

Contact Digital Marketing for Contractors

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Digital Marketing for Contractors