SEASON 2 COMING SOON.
Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.
Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.
We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.
The podcast host previews the upcoming season, offering a glimpse into future digital marketing topics.
29 Dec 2020
SEO Optimizers
In this episode, we interview Brandon Leibowitz. He is the owner and CEO of SEO Optimizers. They are a digital marketing agency helping businesses get more visibility and more exposure online, resulting in more sales and leads.
Brandon shares how the idea of SEO Optimizers came about, what happens behind the scenes, and some useful tips on getting Google’s trust and ranking up on search engine sites.
In this episode, we discussed:
How SEO Optimizers help businesses
The difference between SEO and Local SEO
Gaining Google’s trust and showing up on their first page
The right time to improve your SEO efforts
The role social media play in SEO
Brandon’s short- and long-term goals for SEO Optimizers
Reputation management and its process
Brandon shared the fact that Google changes algorithms daily, making it a challenge to stay up-to-date with these changes, especially because they won’t tell you what these changes are. In our marketing brainstorm, we come up with the following:
Actively A-B testing and looking at the impacts these actions make to come up with educated decisions to move forward.
Looking at what the competitors are doing, what is working for them, and incorporating them on your website.
Connect and learn more about Brandon Leibowitz and SEO Optimizers here:
Website: https://seooptimizers.com/ (https://seooptimizers.com/)
LinkedIn: https://www.linkedin.com/in/brandonleibowitz/ (https://www.linkedin.com/in/brandonleibowitz/)
YouTube: https://www.youtube.com/c/brandonleibowitz (https://www.youtube.com/c/brandonleibowitz)
WHAT IS DIGITAL MARKETING FOR HUMANS?
Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.
Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.
We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.
Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite (https://ratethispodcast.com/pascivite). Your feedback is important to us.
22 Dec 2020
WeatherEye
In this episode, we interviewed Wade Lamberth, a meteorologist and the CEO of WeatherEye. Having a background in the Navy, Wade is heavily oriented in operational risk management to do military planning. For this reason, doing risk analyses for the weather is a transition and also a continuation of what he does.
Wade shares how WeatherEye helps people be prepared for severe weather conditions that can affect their daily activities. He also talks about targeting the right people, having the right messaging, and making genuine connections in business.
In this episode, we discussed:
Using OpenAI to make work more efficient
Making genuine connections and consistency
Targeting the right people and having the right messaging
WeatherEye and how they help people
The importance of having a good network
Finding a niche that pays well
Milestones they want to achieve for WeatherEye by the end of the year
One of the issues Wade is dealing with is awareness. It’s not much about brand awareness but awareness of having a solution to the problems that come with different weather conditions. In our marketing brainstorm, we come up with the following:
Educating people on operational risk management by making educational content.
Using Reddit as a platform to find relevant questions to reply to and building a profile that solely answers these kinds of questions.
Connect and learn more about Wade Lamberth and WeatherEye here:
Website: https://weathereye.en.softonic.com (https://weathereye.en.softonic.com/mac)
LinkedIn: https://www.linkedin.com/in/wade-lamberth/ (https://www.linkedin.com/in/wade-lamberth/)
WHAT IS DIGITAL MARKETING FOR HUMANS?
Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.
Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.
We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.
Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite (https://ratethispodcast.com/pascivite). Your feedback is important to us.
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Apple Podcasts (US)
5.0 / 5
41 ratings
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