Grow your accounting firm today. Every week, 6-figure CEO Annette Ferguson shares her insight on digital marketing specifically for accountants and bookkeepers looking to set up, grow, and establish their own firm. Accounting is a one-man job, but success isn’t accomplished alone. Join Annette every Wednesday so you can unblock what’s standing between where you are and where you want to be - whatever stage you are in your accounting business/firm right now.
Have you been thinking about starting a blog? If so, will you be doing this for personal purposes or for business? If you have a business, a blog section in your website will be a plus factor to help you scale your business. In this short episode, we’ll talk about the viability of using a blog for your business.
Here are a few insights you’ll hear in today’s show…
Why is it a good idea to have a blog section on your website?
Do you have to be great at writing to create blogs?
Resources:
Grammarly, a writing tool - https://www.grammarly.com/ (https://www.grammarly.com/)
Connect to Annette Ferguson:
Facebook - https://www.facebook.com/UKAnnetteFerguson/ (https://www.facebook.com/UKAnnetteFerguson/)
Instagram - https://www.instagram.com/annetteandco_/ (https://www.instagram.com/annetteandco_/)
YouTube - https://www.youtube.com/channel/UCkohh_X-4R5mKfEW9rBQ1qA (https://www.youtube.com/channel/UCkohh_X-4R5mKfEW9rBQ1qA)
Listen to the Podcast - Financial and Lifestyle Freedom for UK Business Owners -
https://podcasts.apple.com/gb/podcast/financial-and-lifestyle-freedom-for-uk-business-owners/id1473582522 (https://podcasts.apple.com/gb/podcast/financial-and-lifestyle-freedom-for-uk-business-owners/id1473582522)
2 Mar 2022
What Are Your Clients' Expectations of You?
Flight delays are not new to the travel industry, but as a business how will you position yourself when these things happen? Will you care less about customer experience because your branding is the low budget type or will you make sure that your customers are satisfied regardless of this type of branding? Business positioning is crucial for business success.
Here are a few insights you’ll hear in today’s show…
Depending on their brands and how they trade, what is the level of acceptance you will take from businesses?
How do you position yourself when it comes to your business? (...Are you at ease with the branding of the cheap and cheerful kind or the pricey one?)
Connect with Annette Ferguson:
Website: https://www.digitalmarketingforaccountants.co.uk/ (https://www.digitalmarketingforaccountants.co.uk/)
Podcast: https://pod.link/1588887329 (https://pod.link/1588887329)
Instagram: https://www.instagram.com/digimarketingforukaccountants/ (https://www.instagram.com/digimarketingforukaccountants/)
Twitter: @annette_fergs (https://twitter.com/Annette_Fergs)
TikTok: @annette_fergs (https://www.tiktok.com/@annettefergs)
Facebook Group: https://www.facebook.com/groups/theaccountantsinnercircle (https://www.facebook.com/groups/theaccountantsinnercircle)
Facebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866 (https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866)
9 Feb 2022
Using Content to Improve Client Experience
Optimizing your social media visibility is an effective marketing technique that has been adapted by many businesses these days. Creating video content provides many benefits to your algorithm and so with client relationships. When your clients watch your content, it builds trust and becomes a key factor for client retention.
Here are a few insights you’ll hear in today’s show…
How can content be used to improve your client experience?
Benefits on your algorithms with clients watching your content.
Connect with Annette Ferguson:
Website: https://www.digitalmarketingforaccountants.co.uk/ (https://www.digitalmarketingforaccountants.co.uk/)
Podcast: https://pod.link/1588887329 (https://pod.link/1588887329)
Instagram: https://www.instagram.com/digimarketingforukaccountants/ (https://www.instagram.com/digimarketingforukaccountants/)
Twitter: @annette_fergs (https://twitter.com/annette_fergs)
TikTok: @annette_fergs (https://www.instagram.com/annette_fergs/?hl=en)
Facebook Group: https://www.facebook.com/groups/theaccountantsinnercircle (https://www.facebook.com/groups/theaccountantsinnercircle)
Facebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866 (https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866)
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