Digital Marketing from the Trenches Live at the Hive

About Digital Marketing from the Trenches Live at the Hive

Welcome to Digital Marketing from the Trenches, the Weekly Podcast, Facebook Live, Twitter Live, Twitch, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What’s New and What’s Working in the world of Digital Marketing arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.

Publisher

Honeypot Marketing

Category

business · business · business

Language

en

Explicit

No

First episode

17 Jun 2022

Latest episode

24 Oct 2024

Latest episodes

11 episodes in the feed.

1. 

   24 Oct 2024

   What are the Differences between B2B and ABM Marketing?

   In this episode of "Digital Marketing from the Trenches," your co-hosts Dan Nedelko and Joseph DellaVecchia discuss the differences between Account-Based Marketing (ABM) and Business-to-Business (B2B) marketing. The Differences Between ABM and B2B Sales and Marketing B2B is a subset of ABM, emphasizing the importance of understanding ideal customer profiles and target accounts. While ABM focuses on high-value, personalized engagement, while B2B casts a wider net. There is still a need for a strong sales and marketing alignment, effective cold email outreach strategies, and the role of platforms like LinkedIn Sales Navigator all play a part in getting better more actionable information. We also touch on the importance of diverse content and authentic engagement on LinkedIn to build relationships and maintain interest throughout the sales process. TL;DR Version Target account lists and how to build them. Data enrichment and how it relates to target account lists. We'll be creating workshops and tutorials on YouTube about using platforms like Apollo.io and LinkedIn Sales Navigator. Transcript Expand to read the full transcript Dan Nedelko 0:09And welcome everybody to another episode of live at the hive digital marketing from the trenches. I am your host, Dan Nedelko, and I'm here with Joseph DellaVecchia 0:19Joe dellavecchio, one of your other hosts as well. And I feel like it was co host, but I feel like at this point I've been promoted. I'm promoting myself, Dan Nedelko 0:25okay, promoting yourself to host. I am now the co host with Joe. There we go. We are. We are co hosts, truly co hosts. Welcome to another episode of digital marketing from the trenches. And in this episode. We are going to talk more about ABM. As we started out this process, we thought it would be an episode. We quickly realized it was going to be a whole bunch of episodes. There's a lot to unpack today. We're going to be talking about the distinct differences between Account Based Marketing and B to B marketing, which often get conflated. So we're going to talk a little bit about the two differences between the two approaches, how B to B is actually kind of a subset of ABM, and you can actually prep your B to B or your ABM efforts, I should say, by creating a strong infrastructure on B to B marketing, which is really time well spent. Joseph DellaVecchia 1:23There we go. Bit of a mouthful there, little Dan Nedelko 1:26bit, little bit. And I ad libbed that Joseph DellaVecchia 1:30it was very it was very smooth, very well done. Dan Nedelko 1:32Thank you reliving my high school drama days. So yeah, but just Joseph DellaVecchia 1:37to build on what you were saying there, Dan, one thing that we talk about all the time. We're talking about as the inspiration for this episode is just how often so many people think they're ready for ABM, but they're not ready for ABM. And we touched on that a little bit in our last episode, but and we talked about so too, the how sales and marketing alignment needs to be strong, and in order to that, you have to have a fair understanding of what each thing is. So let's just quickly go back and let's recap what is ABM from what we talked about last time, ABM is Account Based Marketing. It's a strategic approach that focuses on targeting and engaging specific, high value accounts, rather than casting a wide net. It's a method that aligns marketing and sales efforts to create personalized buying experiences for key accounts.

2. 

   13 Oct 2024

   Building Company Culture for Remote Teams

   Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company's success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us on this week's Live is our special guest, Kate Went. Kate is the Marketing Manager at ScarlettAbbott. working alongside the business development team, helping to share the projects and results her team deliver for organizations around the world. With a decade spent working in marketing and communications for the healthcare, construction, and legal sectors, Kate has honed her experience across the full marketing mix, on and offline. Simple tips and tricks to improve hybrid and remote team building. Try to ask your employees what they want - in which environment they are comfortable? There are many ways to create online communication such as Linkedin and online forums. Create a lot of security to ensure all your data is protected online. How to make everyone comfortable in remote environments? A way to make your team comfortable is to ensure that they are connected even if they are working remotely. Ensure that you are able to notice signs of distress. Try to focus on outputs, not processes. What is the role of leadership? As a business, ensure you have authentic leadership visibility. Successful remote leaders understand they need to take a different approach to make things happen. Ensure you use collaborative, communicative approaches to improve accountability and transparency. Responsibilities of the team Try to delegate proper responsibilities to the team according to their skills and knowledge. Ensure you have a collaborative approach to work. It is important to have a rough framework for the year and then try to work around it by understanding the problems of the clients. Try to simplify that down into the content showcase really easily and quickly what problems we can solve. How culture is like an unspoken contract? Perhaps the most critical aspect of hybrid work is creating a digital workspace that enables all employees to work together from anywhere. Collaboration is a key cornerstone of hybrid work culture, and it’s a great place to start. Your digital workspace is essential to making sure remote workers don’t feel isolated from their team or that office workers aren’t getting more opportunities. All of this equates to happier employees, less turnover, and more productivity — critical foundations for a solid workplace culture. Thats' wrap! We'd like to thank Kate Went for ScarlettAbbott for joining us on this episode of Live at the Hive. We hope you enjoyed reading the blog. If you’re looking for more great content,

3. 

   1 Oct 2024

   Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories

   We're back with a new episode of Digital Marketing from the Trenches - Live at the Hive and this week, we're reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask the Reddit community anything we may have on our minds. Reddit is a gold-mine of "subreddits" or communities created around any topic imaginable. Members ask some of the best and worst questions from very active communities. In today's episode of Digital Marketing from the Trenches, we're featuring some of the best Reddit Sales and Marketing Stories from the following subreddits: /r/sales/ (354K Members)/r/advertising (190K Members)/r/LinkedInLunatics/ (665K Members)/r/B2B_sales/ (7.2K Members)/r/marketing/ (1.4M Members)/r/AskMarketing/ (66K Members) Joe and Dan delve into some of their favourite Reddit Stories, bringing things full circle and giving their opinions and experience in response to some of the best sales and marketing stories including: Worst Meeting Ever! (Sales) Thinking Through the Merch and Know-It-All CEOs and Power Dynamics. (Marketing) I'm told to do 100% ABM messaging. I'm in Sales, Not Marketing and I'm going to fail. (ABM) LinkedIn Lunatics! Answering your own comments with a comment. Winning the Lottery vs 100,000 LinkedIn Followers. His divorce was the worst job he ever had so he added it to his resume. His wife got pregnant by another man. He learned 9 things about B2B from that experience. Key Takeaways Alignment between sales and marketing is crucial, especially for Account-Based Marketing (ABM) strategies. Don't just tell salespeople to do ABM if they have no experience with it - work together to integrate their existing successful tactics. Understand the client's true needs and set expectations properly. Keep in regular contact with clients/prospects to avoid misalignment. Don't be afraid to push back respectfully on leadership decisions that don't align with data/strategy. Key Podcast Moments The agency prepared an extensive proposal for a client, only to have the client completely change direction at the last minute with no explanation. An SDR was told to do 100% ABM outreach, even though their previous high-volume outreach was successful. Examples of questionable LinkedIn posts and behaviors, like self-congratulatory comments and using personal tragedies for engagement. Watch Digital Marketing from the Trenches on YouTube https://www.youtube.com/watch?v=vMSzOrbpEb8 We're an Account Based Marketing Agency specializing in Sales and Marketing Alignment for Mid-Market businesses. Our Grow Programs are the perfect fit for business of any size looking to grow their B2B sales effectiveness with Lean ABM strategies and tactics. We're also Hubspot certified and have a team of expert marketers ready to launch you into the world of modern sales and marketing. If you enjoyed this, don't forget to subscribe to Digital Marketing from the Trenches using the handy links below, wherever you listen to your podcasts. Read the Complete Podcast Transcript Dan Nedelko 0:00And in 321,

4. 

   18 Sept 2024

   Account Based Marketing for B2B Sales Teams – An Introduction

   In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we'll summarize key points discussed in this insightful podcast and explore how you can implement an effective ABM strategy to boost your B2B sales. Understanding Account Based Marketing (ABM) ABM is a focused growth strategy that uses marketing resources to engage a specific set of high-value accounts. Unlike traditional broad-spectrum marketing methods, ABM involves creating personalized campaigns tailored to individual accounts or small groups of accounts. This approach ensures that marketing efforts are directed towards the most promising leads, resulting in higher conversion rates and stronger customer relationships. Key Elements of Account Based Marketing 1. Aligning Sales and Marketing The success of ABM hinges on the seamless alignment of sales and marketing teams. Effective communication between these departments is crucial. Sales teams provide insights on successful deal closures and potential leads, while marketing creates content and campaigns based on this information. This collaboration ensures that messaging is consistent and targeted. 2. Defining Target Accounts Identify and prioritize high-value accounts that are most likely to benefit from your product or service. Focus on understanding their specific needs and pain points. This helps in creating tailored marketing strategies. Engaging with these target accounts can involve personalized emails, customized content, and strategic outreach activities. 3. Leveraging Technology Implementing the right technology is essential for an efficient ABM strategy. Use Customer Relationship Management (CRM) software and marketing automation tools to track engagement, manage workflows, and score leads. These tools help in moving prospects seamlessly through the sales funnel, from initial awareness to closing the deal. Strategies for Effective Account Based Marketing Create High-Quality Content Your content should provide value to your targeted accounts at every stage of the buyer's journey. Offer in-depth insights, industry-specific reports, and thought leadership pieces that address their unique challenges. Ensure that your content is not only informative but also engaging and easily accessible. Nurture Leads and Build Relationships Lead nurturing plays a crucial role in ABM. Use a combination of email marketing, social media engagement, and personalized messages to keep your prospects interested. Regularly update them with relevant information and demonstrate your expertise, helping to build trust and credibility over time. In addition to these strategies, video content can significantly enhance your lead nurturing efforts. Videos provide a dynamic and engaging way to present valuable information, keeping prospects more engaged. With an easy-to-use video maker, you can create personalized videos that deliver your message effectively and help build stronger connections with your audience. Utilize Traditional Sales Techniques Don’t overlook the effectiveness of traditional sales tactics such as cold calling, warm calling, and attending networking events or conferences. These methods help in building personal connections and can lead to valuable face-to-face interactions with potential clients.

5. 

   9 Sept 2024

   Unlocking The Power of Google Business Profiles for Local Businesses

   Welcome back to Digital Marketing from the Trenches - Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days? Google Business Profiles offer features like reviews, direct calls, and content posting features, making it easier for consumers to find and engage with businesses. We also discuss the benefits of NFC tags for gathering reviews and the significance of consistent updates. In this podcast, we're discussing the role Google Business Profile plays in lead generation and the importance of integrating local lead generation, SEO and reviews with your marketing strategies. The TLDR (Too Long Didn't Read) Version Live at the Hive - Google Business Profiles and Lead Generation Dan Nedelko introduces the podcast "Live at the Hive" and mentions the previous podcast that ran for four years. Dan welcomes Joseph DellaVecchia, who is a long-time listener and first-time guest co-host. Joseph DellaVecchia shares his background and mentions his involvement in various social media platforms. Dan and Joseph discuss the importance of refreshing content to avoid feeling stale and the constant changes in marketing trends. Discussion on Social Media Platforms and Algorithms Dan and Joseph talk about the evolution of social media platforms like TikTok, YouTube Shorts, and Instagram Reels. Joseph shares his observations on the differences in engagement and content performance across different platforms. They discuss the challenges of understanding and adapting to ever-changing algorithms, especially on TikTok. Dan emphasizes the importance of staying updated with platform changes to maintain relevance and engagement. Introduction to Google Business Profiles Dan introduces the main topic of the podcast: Google Business Profiles and their importance for local businesses. They highlight the significant number of local searches conducted by consumers in the last 30 days. Dan explains the broader context of digital marketing and its impact on businesses and consumers. Joseph and Dan discuss the evolution of business directories from traditional Yellow Pages to modern Google Business Profiles. Benefits and Features of Google Business Profiles Dan explains the ease of setting up a Google Business Profile and its benefits for businesses. They discuss the various features available, such as phone calls, directions, website links, and reviews. Joseph shares his experience with different platforms and the varying engagement metrics observed. Dan emphasizes the importance of businesses verifying their profiles and keeping them updated. Importance of Reviews and Consumer Behavior Dan and Joseph discuss the significance of reviews in influencing consumer decisions. They highlight the rise of review-based platforms like Amazon and how it has shaped consumer behavior. Joseph explains the role of Google Business Profiles in allowing businesses to interact with reviews and maintain a positive online presence. They discuss the importance of genuine,

6. 

   5 Aug 2022

   B2B Marketing Tips: Content, SEO, Social, and Authenticity

   Is your content not performing as well as you'd hoped? Simply creating content and releasing it doesn't guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer's journey.In this episode, we are joined by our special guest, Ken Marshall, Chief Growth Officer at RevenueZen.Ken's agency has developed systems that turn your website from an afterthought, into a powerful tool that generates new sales inquiries for your business without you having to lift a finger. For the last 5 years, Ken and his team have honed their superpowers to create Google friendly content, SEO, nurturing content marketing conversions, and develop effective LinkedIn strategies. RevenueZen looks at demand and lead generation from a holistic approach that involves tailoring strategies to the specific needs of your business. Driven by a desire for long-term and sustainable business growth for all clients. It's all about using your platform to create a buyer's journey that engages with potential clients. Through proper analysis and discovery, you too can create direct solutions that will efficiently address client pain points. B2B Marketing Tips That Work In 2022: Content, SEO, Social, and Authenticity. We'll discuss tips and strategies to help your business improve in the B2B space. What's on the agenda? Evolution of B2B lead generation. Creating roadmaps for potential clients. B2B content strategies. Process of discovery to identify and create content. Building an engaging rapport with potential clients. Whether it's a marketer in-house or an agency, a business should never think that their channel or anyone's channel is the right channel for them at that given time. As technology developed and became more accessible to consumers and businesses alike, digital marketing changed too. The B2B generation has evolved with this new idea of dark social and multiple touchpoints ad we are starting to give that the credit that it deserves when people have always made purchasing decisions that way. The major shift is people are spending more time choosing their own journey with multiple touchpoints. Creating Roadmaps for Potential Clients A roadmap is a communication document that outlines your product's direction, intention and problems you are interested in solving. Here are some best practices when building your roadmap: Define your audience as this will define the level of details Use a now, next, later column format to simplify the layout and make your roadmap easy to navigate If you are managing a larger portfolio or a complex product, you might want to highlight product areas Be transparent about what your goals are and how you aim to get there, both through the outcomes and value you want to provide them with B2 Strategies Planning a successful B2B marketing strategy takes time, but when done right, it will pay off immensely for your business. Segment your market, then focus on a target segment Create an Ideal Customer Profile (ICP) for each market segment

7. 

   29 Jul 2022

   The Anatomy of a Rebrand: Humanizing a Tech Brand

   When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you're heading in. Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand. In this episode, we are joined by our two special guests, Kim Tarlo from Mint and Josh Alvernia from Clue. Kim is the Executive Creative Director and Partner at Mint, an independent creative agency that builds brands to make a positive impact on culture and the future. She works with brands to take on the different business challenges that they face depending on their lifecycle. Kim also works with big companies who are trying to evolve to a new audience or launch new campaigns and products. Josh is the CEO and Co-Founder of Clue, a leading data and media partner for search, social, and programmatic advertising. At Clue, Josh helps marketers interpret and transform their data into growth. His team of strategists, traders, developers, data analysts, and engineers help right-size data and advertising technology to solve unique challenges and unlock businesses' boundless potential online. Overcoming challenges of a rebrand and finding inspiration through process and execution to deliver a clear message and service. Rebranding a company can help it thrive and become timeless to keep up with audiences of today and the future. The Anatomy of a Rebrand: Humanizing a Tech Brand We'll be discussing the inspiration, process, and execution that goes into the rebranding of a business. What's on the agenda? Introducing Kim Tarlo of Mint and Josh Alvernia of Clue. The business perspective on rebranding. The agency perspective on rebranding. What goes into a rebranding project? The common pitfalls or challenges when rebranding and ways to avoid them. How to measure if the rebrand was a success. Introducing Kim Tarlo of Mint Agency and Josh Alvernia of Clue Digital Meet Kim Tarlo. She is the Executive Director and Partner at the Mint Agency based in Toronto. Mint Agency works with brands that take on different business challenges such as rebranding. They work with different clients who are trying to evolve to a new audience or launch new campaigns or products. Meet Josh Alvernia from Clue Digital. Clue Digital is a data and media partner across search, social and programmatic advertising. The goal of Clue Digital is to help marketers interpret and transform their data into business growth, especially through expertly managed media campaigns. The mission of Clue Digital is to right-size data and advertising techniques so that they can solve unique challenges. The Business Perspective on Rebranding The internal perspective of the business can change when it starts growing. The changes occur when companies shift their products or services while growing. The primary reason to rebrand a business is to change the target audience and change the marketing strategy.

8. 

   22 Jul 2022

   SEO Fundamentals and the Future of Search for Business

   It can undoubtedly be frustrating when your business or website comes up at the bottom of a search.That's exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients.In this episode, we'll be talking to Vikas Singal, an entrepreneur, Professional SEO Consultant, Founder & CEO of SamBlogs.com, and Founder of Grownle.com who has been working in Digital Marketing Industry for over 11+ years.Vikas is well known for providing invaluable service and SEO insights to all of his clients to help accelerate their business growth. Whether you are the leader of a small business, start-up, challenger brand, or enterprise, Vikas can answer your SEO questions.Knowing the importance of SEO and what it can do for your business will get you the result you need in the world of digital marketing.It's all about increasing your findability online and ranking at the top so people can find your business.SEO Fundamentals and the Future of Search for Business. We'll be discussing SEO 101 and what the future holds for potential SEO tactics as they continue to change and grow. What's On Agenda? The importance of SEO and why businesses need to include it in their marketing strategy. Search fundamentals. How businesses can get started with an SEO program. The most common misconceptions about SEO. How SEO will evolve in the future. Top tips and advice for businesses looking to increase their findability online. The Importance Of SEO And Why Businesses Need To Include It In Their Marketing Strategy You've probably heard a hundred times or more how important Search Engine Optimization (SEO) is as a digital marketing technique. But do you really understand the significance of SEO? Increasing visibility, or making it simpler for prospects to find you when they search for anything you have to offer, is one of the most crucial SEO duties. Your rating has a direct impact on your visibility. It's important to raise your organic page ranking since the higher you appear on a search engine result page (SERP), the more probable it is that potential customers will see you and click through to your website. One of the key objectives of SEO is to increase online traffic, and you can improve traffic by improving visibility and ranks. Search Fundamentals A website's rank in search engine results is influenced by a variety of factors, including SEO. Here are 3 essential elements of a successful SEO campaign. Keywords: In order for the audience to find your website through a search engine, keywords must be included throughout the content of your website. Your search engine ranking can be made or broken by using relevant keywords. Links: Search engines can easily increase your rank by linking back to your website and using a variety of other factors. Although some people think that increasing the number of links is the greatest approach to boost their SEO, the quality of the links really has a higher ranking than the quantity. Content: The king is good content. Search engines can tell when a website's content is trustworthy, so stuffing your keywords all over the place won't improve your rating. Instead, produce material that is clear, insightful, condensed, and enticing. There are many different types of content, including blog posts, white papers, websites, case studies, and more. How Businesses Can Get Started With an SEO Program? Start-ups and small businesses can leverage SEO to attract qualified website traffic and prospects. Use Google Ads Keywords Planner to identify trendy and relevant keywords Include Relevant Keywords in the Title Tag and Website Content

9. 

   15 Jul 2022

   Beyond Brand Mentions with Angeley Mullins from Latana

   It's no easy task connecting your brand to a targeted demographic without the right tools. That's where the power of target market research and data analytics comes in! In this episode, we'll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets, Angeley has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organizations into international markets. As a Marketing & Commercial Leader, Angeley's expertise spans both E-commerce & SaaS ( launching & growing business) leading Commercial Divisions including Marketing, Sales, Product, Customer Success, Sales, & Operations. She specializes in growing leaders and departments in addition to achieving commercial growth. Discovering the demographic for your brand is just the tip of the marketing iceberg. It's all about building the best relationship between your brand and your audience. Brand Tracking 101: Going Beyond Mentions with Angeley Mullins from Latana We'll be taking a look at why branding is so important for a company and the process of building the right brand strategy. What's on the agenda? Establishing and implementing a brand. What is brand tracking? What is the relationship between a brand and its audience? How can a brand take action to make better marketing solutions? How does Latana (and to a greater extent how does Brand Tracking) work? How does Latana differ from other Brand Tracking solutions? Establishing and Implementing a brand Developing and putting into practice a unified branding strategy is frequently done after the fact, or not at all, for many firms. You need to get the answers to a few important questions before investing any time in branding. Are consumers familiar with your brand? How do others view you in the marketplace? How do clients see your company in comparison to rivals? What traits do consumers connect your brand with? Latana, with a mobile optimized survey and machine learning process, can help you know your brand worth and which demographics you should target for the effectiveness of campaigns. What is Brand Tracking? Brand tracking is the process of continuously assessing the health of your brand over time. It gives you a way to discover what your target markets believe about your company and how they react to your brand messaging. But brand tracking offers more than just information on consumer reaction to your brand. It also enables you to track competing brands, compare your brand success across markets, find new markets or target audiences, and even identify ones that aren't performing. Brand performance has historically been difficult to precisely measure. However, it is possible (and highly recommended) to simply track your brand health and performance using the correct tools and KPIs that are now readily available. What is the relationship between a brand and its audience?

10. 

    24 Jun 2022

    How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices

    It's true that everyone needs healthcare, so why would medical professionals consider marketing? With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business. In this episode, we'll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing. Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth.As the President & CEO of Intrepy Healthcare Marketing, Justin aids doctors and surgeons in creating a connection with their patients and communicating key differentiators through healthcare marketing strategy development. The right content strategy can help you compete with larger healthcare systems in your market. Get the best engagement from a marketing perspective to help your practice stand out among the rest. How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices What's on agenda? Defining a marketing strategy. Why is SEO so important when building a marketing strategy? Is paid advertising necessary to attract new clients? Specialty Marketing Strategies. What are the most important elements of tracking performance and ROI? Best practices. Let's dive in! Defining a marketing strategy A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers. Few things to keep in mind while developing a marketing strategy: Marketing is more than just advertising and promotion – it's all about connecting with the customer. A marketing strategy sets the direction for all your product and marketing-related activities. Having a marketing strategy helps keep all your activities on track. Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business. Without a defined strategy you won't know who your customers are, you won't develop the right products, and you'll waste money promoting them. Why is SEO so important when building a marketing strategy? SEO is the most viable and cost-effective way to understand and reach your customers at critical moments. The goal of experienced SEO is to lay a strong foundation for a beautiful website with a clean and effective user experience that is easy to find by searching, thanks to the reliability and reliability of the brand and its digital properties. SEO dates and formats provide a clear signal of intent and user behaviour. This happens in different ways. Search for query data. SERP analysis. Analytical data and AI insights. Local SEO aims to optimize digital properties for your specific environment,

11. 

    17 Jun 2022

    The Power of Podcasting for Building Your Brand

    While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience. It can feel robotic, scripted, or even disingenuous. So what's a good solution? In this episode, we'll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio. Podcasting can engage listeners by delivering value in the form of genuine and relatable content. You don't have to be a professional radio host to start a podcast. Be genuine, relatable, and engage in meaningful conversations. The Power of Podcasting for Building Your Brand. What's on tap? The origin story of JAR Audio. How they start from a small agency to one of the world's largest agencies? Podcasting; a new, powerful, and sometimes arguable underutilised channel. The rise of podcasting. Can anyone create a podcast? Identifying your personas. How a podcast fits in with a business's content strategy. Create themes and engaging stories around your personas. Repurposing your podcast. How to measure the success of your podcast. The origin story of JAR Audio Roger Nairn has spent more than 20 years in the advertising world and has worked with some of the world's biggest agencies. With the idea to create advertising materials for clients to reach audiences and engage with them, he got into the podcast space. What just started out as a hobby, gave Roger an opportunity to speak with incredible people including Seth Godin and Stefan Sagmeister. Roger with the thought of business in mind started combining podcasts with his love of advertising marketing and met some amazing people who had their own specialities. Soon enough, Roger and his partners Jen and Aaron started an agency that helped brands get into the podcast space and made them successful at it. Since just being full-time 2 years ago, Jar Audio is one of the largest podcast production agencies in the world. Podcasting; a new, powerful, and sometimes arguable underutilised channel. A podcast is a sort of technology, an idea like an RSS feed, and is about 15 years old. Over time, it has evolved; however, the actual crux of it is all about engaging stories and conversations, topics that are interesting to the listener. A podcast is also an intimate medium as you develop a relationship with the host. Podcasting has higher effectiveness because podcase listeners are more engaged as they are often listening, whilst doing other activities which increases their focus. The Rise of Podcasting Podcasts have influenced not just regular people but also corporations. With their rise in popularity, and often a need to monetize, some podcasts now employ ads and promote products or businesses. Indeed, they often do so better or more effective than other media platforms. First, podcast advertising chooses quality over quantity:  User experience means listeners' trust in hosts or invisibly shifting from editorial work to commercials and back. Second,

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