Welcome to the digital marketing success podcast. We are here to answer any questions you have about your business or share some of the challenges you're facing with your digital marketing.
Most of all, we love to help business owners build their businesses!
Our Digital Marketing Success podcast will give you information to help you grow your business!
DMS019: How Often Should you be Posting on Social Media
This week’s key takeaway:
How often should you be posting on social media? - with Ben Fewtrell
Episode intro:
It’s one heck of a tightrope to walk… just how do you find the balance? There is no one-size-fits-all solution, but there are certainly some good guidelines to keep you on track.
One thing’s for sure, organic reach is getting more and more difficult, so it’s even more critical to understand the nuances of your social-media output.
Don’t be intimidated by that content calendar! I’ve got some great tips to help you put it together and drive the traffic/conversions you need for your business.
In this week’s episode you will learn:
The importance of consistency
How to research your audience to help you tailor your posting frequency
The posting etiquette of different social platforms
How far should you plan your posting in advance?
How AI can help you produce great content
How to monitor your social engagement
The amount of feedback you need to tailor your content
How to use A/B testing effectively
‘Operant conditioning’ explained
Show links:
Need expert advice on your digital marketing? Go to https://digitlc.com.au/
Join our Facebook group here: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
17 Aug 2023
DMS018: How long does it take to see results?
This week’s key takeaway:
How long does it take to see results? - with Ben Fewtrell
Episode intro:
Have you ever been frustrated with a marketing campaign? I think most of us have at some point! One of the biggest challenges is knowing the right time to change or cancel a campaign. How long should you wait before looking at that conversion rate and making a decision?
I can give you the benefit of my experience here. I’ve done it the right way and I’ve certainly done it the wrong way. Thankfully, these days, there are lots of great metrics available to track your progress… and now I’m going to tell you when you should use them.
In this week’s episode you will learn:
How to measure the effectiveness of SEO
Competition in SEO
PPC advertising
Social media marketing
How long to wait for Facebook groups to catch fire
How to play content marketing
How to become an authority in your industry
The power of case studies
Strategic nurturing
Influencer marketing
Affiliate marketing
Show links:
Need expert advice on your digital marketing? Go to https://digitlc.com.au/
Join our Facebook group and get your free Ebook, ‘17 ways to generate leads’ on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
10 Aug 2023
DMS017: How to decide which social media platforms are right for your business
This week’s key takeaway:
How to decide which social media platforms are right for your business - with Ben Fewtrell
Episode intro:
Finding the right social media platform can be an absolute minefield! Each platform has its own unique features, but there are also common themes you need to understand too.
The first thing you have to do is put the platforms aside and map out your marketing/sales objectives. Once you’ve laid the foundations, what do you do next? Listen to the show and I’ll tell you!
In this week’s episode you will learn:
How to understand your target audience
How to assess your business needs
The myth of ‘subscribers’
How to find the right internal strategy
Is duplicate content a good idea?
How to monitor results effectively
How to attain ‘social proof’
Why follower numbers are not the only measure of popularity/trust
The importance of consistency
The common traps to avoid
Show links:
Need expert advice on your digital marketing? Go to https://digitlc.com.au/
Join our Facebook group and get your free Ebook, ‘17 ways to generate leads’ on Facebook: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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