Are you a struggling entrepreneur lost in the vast sea of digital marketing, desperately seeking visibility and sales? Dive into Digital Marketing Talk with Sola Mathew for a lifeline of proven strategies, actionable tactics, and expert insights. Let's sail through the challenges and steer your business towards success together!
Many people use AI the wrong way but what if you can leverage AI to power your marketing. In this episode, I share 3 ways I use AI as a marketer.
I use AI for Data Analysis, Design and Automation.
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10 May 2026
Claude + Klaviyo MCP Integration: Build Smarter Email Marketing Workflows with AI
In this episode, you’ll learn how to supercharge your email marketing using the Claude and Klaviyo MCP integration.
Sola Mathew breaks down how AI can help you create smarter data analysis and improve overall marketing performance inside Klaviyo.
3 Free Claude + Klaviyo Prompts for Your Audience
Prompt 1: Campaign Performance Analysis
Analyse this Klaviyo campaign data and explain:
What performed well
What underperformed
Possible reasons why
3 actionable recommendations to improve future campaigns
Focus on open rate, click rate, conversion rate, revenue per recipient, and audience behaviour.
Prompt 2: Customer Segment Insights
Review this Klaviyo customer segment data and identify:• High-value customer patterns
At-risk customers
Potential retention opportunities
Recommended campaigns or flows for each segment
Present the findings in a clear marketing strategy format.
Prompt 3: Email Flow Optimisation
Analyse these Klaviyo email flow metrics and identify bottlenecks, weak-performing emails, and optimisation opportunities.
Suggest:
Subject line improvements
Timing adjustments
Segmentation recommendations
Content improvements
A/B test ideas
Prioritise changes based on potential revenue impact.
19 Apr 2026
5 Things our Meta ROAS Doesn't Tell You
Is your Meta ROAS lying to you? Probably. We all love seeing a high Return on Ad Spend (ROAS) on our Facebook and Instagram ads, but it’s only a fraction of the bigger picture. Relying solely on the Ads Manager dashboard can actually hurt your scaling strategy.In this podcast, we break down the 5 crucial things your Meta ROAS doesn't tell you—from hidden profit margins and Customer Lifetime Value (LTV) to attribution blind spots. Stop optimising for vanity metrics and start scaling for true business profitability!Get The PLANT™ Revenue System Guide athttps://solamathew.com/plant/ (https://solamathew.com/plant/)
Who has been a guest on Digital Marketing Talk
Names identified in recent episode analyses. Showing up to five guests.
Marissa Rodriguez
Dylan Lam
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2 ratings
Podcast Authority Score: 54 / 100
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YouTube
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Engagement
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Sola Mathew and [Host Name] host the show. Published by Sola Mathew.
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