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What works today, may not work in a couple of months because Google changes there search algorithm on a regular basis. If you have have implemented all the marketing tricks and realize that it is still not enough. Then follow these quick instructions to know what you are missing in your strategy.
Time Stamp:
[00:13]: Welcome Digital Marketing Tips And Tricks Podcast listener to our #EP 3
[00:20] Today’s topic: How to Rank on the First Page of Google (https://www.sivasolutions.com/how-to-rank-on-first-page-of-google)?
[01:41] How you can get found on Google?
[02:28] Analysis of your competitors to make a start to the race
[05:58] Blogging recommendations
[06:40] Backlinks. Why it is still an important factor for ranking?
[07:38] Why long-tail keywords strategy is important?
[08:04] Things to consider while you add your business to directories
[08:41] Why reviews are important for your business? and how it resonates with your business?
[09:23] Optimizing your social media pages and why it is needed
Stay tuned with us for more resources: https://www.sivasolutions.com/digital-marketing-tips-and-tricks-podcast (https://www.sivasolutions.com/digital-marketing-tips-and-tricks-podcast)
Keep an eye out for our upcoming episodes and don't forget to leave your feedback. Till next time take care and take action today.
8 Jan 2020
EP #2: Different Types of Online Marketing
When it come to online marketing there are many platforms and outlets but you never know where to start exactly. It is best to start with your website and learning how to get that website on the 1st page of Google using various digital marketing channels.
Time Stamp:
[00:18]: Welcome everybody for our second episode
[00:24] Today’s topic: Different Types of Online Marketing (https://www.sivasolutions.com/different-types-of-online-marketing)
[01:04] Social media marketing and which channel is at the forefront
[02:34] Search engine marketing how is it different from organic marketing
[04:30] Search Engine Optimization and why it is important
[06:40] Blogging on topics that add value to your audience
[07:40] Reputation Management, is it good or is it bad
[08:41] Email Marketing, how it can be a powerful marketing channel for your business
[09:30] Affiliate marketing, what is it?
[10:12] Most people are getting away from reading and are more dependent on videos, so have you included video marketing in your strategy
[11:03] Hire an influencer to market your product to reach a wider audience
[11:35] Instant messaging and how this is changing the landscape of marketing by creating the more engaging ratio compared to other marketing channels
[13:04] Voice search optimization, a whole different perspective to marketing with the advancement of technology, and why it is important to jump in right away
Stay tuned with us for more resources: https://www.sivasolutions.com/digital-marketing-tips-and-tricks-podcast (https://www.sivasolutions.com/digital-marketing-tips-and-tricks-podcast)
Keep an eye out for our upcoming episodes and don't forget to leave your feedback. Till next time take care and take action today.
8 Jan 2020
EP #1: What Makes a Great Website?
This is our very first podcast ever, where we will be discussing about what makes a great website. When creating your website there are a lot of things that you want to consider before starting to create your website.
Time Stamp:
[00:18]: Welcome to our very first ever Digital Marketing Tips And Tricks Podcast (https://www.sivasolutions.com/digital-marketing-tips-and-tricks-podcast)
[00:28] Today’s topic: What Makes a Great Website (https://www.sivasolutions.com/what-makes-a-great-website)?
[01:40] Very beginning stage on online marketing is website
[01:54] What is the purpose of my website? Make a list of your requirements
[03:15] Required Call to Action to your website
[03:15] Video is key to make your website audience engaged
[05:02] Have a good logo and slogan that resonate your business
[06:40] Make your website navigation easier
[07:52] Collect reviews to your business
[09:25] Provide special and offers to create engagement with your audience
[10:42] Mobile friendly website is vital as more and more people browse on mobile devices
[11:15] SSL secure your website so it can create a sense of safety for visitor that submit details
[12:18] Website accessibility can help not just the search engine better crawl the website but also ease the access to those people who are visually impaired or other diverse sets of disabled persons
[12:58] Craft a story to what made to start the business, or how you landed into this business, what's your vision. People are more interested in your story and judge you based on how different you are from other providers
[14:02] Provide other options on the website to connect with you when you are not available
Stay tuned with us: https://www.sivasolutions.com/digital-marketing-tips-and-tricks-podcast (https://www.sivasolutions.com/digital-marketing-tips-and-tricks-podcast)
Keep an eye out for our upcoming episodes and don't forget to leave your feedback. Till next time take care and take action today.
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