DMW Episode 18 - Simplifying Website Design and SEO for Better Conversions
In this episode of the Digital Marketing Wingman Podcast, we dive into the essential strategies behind successful website design and SEO. We explore common challenges businesses face with their websites, including ranking issues and converting visitors into customers. Learn how to simplify your website for optimal user experience, the benefits of starting fresh with a rebuild, and why focusing on user experience leads to long-term success. Plus, we discuss the future of personalised website experiences with tools like HubSpot's CRM integration.
In this episode, we dive into the deeper layers of branding, exploring how your 'why' can elevate your brand beyond just logos and colors. Discover the keys to creating meaningful connections with your audience.
29 Jul 2024
DMW Episode 16 - Scaling Success: Chris Davies' Transition from IT Expert to EOS Implementer
In this episode of the Digital Marketing Wingman Podcast, we sit down with Chris Davies to explore his fascinating journey from running a successful IT firm in Geelong to becoming an EOS implementer. Chris shares his experiences, the challenges of business partnerships, the importance of clear expectations, and how implementing EOS transformed his business operations. Join us for an insightful conversation filled with practical advice on scaling a business, maintaining client satisfaction, and achieving sustainable growth.
10 Feb 2024
DMW Episode 15 - Sam Piasente from Enso Homes
Sam joins us to discuss marketing from the perspective of a custom home builder, and we discuss their recent branding exercise.
9 Feb 2023
DMW Episode 14 - Lauren Hogan, Fruition Recruit - How to run a fruitful campaign for top talent
Hear how Lauren Hogan, one of the region's top recruiters markets her clients to candidates and how businesses can meat the current market demands.
8 Feb 2023
DMW Episode 13 - Sara Wilson, Kardinia Property - From Business Awards Hall of Fame to Real Estate Mogul
Nathan puts Sara Wilson on the spot after just recording a podcast of her own. They talk about Sara's journey from being a teacher, to a successful photographer and now a real estate agency.
5 Jan 2023
DMW Episode 12 - Marketing with AI: How ChatGPT is Changing the Game
In this episode of Digital Marketing Wingman, we’ll be discussing the ways in which ChatGPT (Generative Pre-trained Transformer) artificial intelligence is being used in the world of marketing and websites. From personalised content recommendations to email responses, we’ll be exploring the various applications of AI in the digital space. We’ll also be considering the potential drawbacks of using AI in marketing.
19 Dec 2022
DMW Episode 11 - Brands, brands, brands
This episode I chat with Pixeld's resident branding experts Abbey Jane and Diana Penuela.
19 Jun 2021
DMW Episode 10 - Playing tag lines with Abbey Jane
Pixeld's latest team member, lead copywriter, advertising guru and tag line specialist Abbey Jane joins me for the return of the Digital Marketing Wingman podcast in episode 10.
30 May 2019
DMW Episode 9 - Garrett Mehrguth from Directive on scaling your business
Garrett co-founded and operates a B2B focused digital marketing agency with offices in the USA and UK. In this episode he shares with us some advice and insights into scaling a business.
Branding expert and artist Corey Dodd shares his views on branding, establishing brand awareness and the traps of measuring brand awareness.
17 May 2019
DMW Episode 7 - Dictionary of marketing terms Part 2
Nick is back this week going through some well known and not so well known marketing terms and how they apply to business.
10 May 2019
DMW Episode 6 - Dictionary of marketing terms Part 1
Nicholas Katsambiris and Nathan George go through some of the phrases thrown around in the marketing world and explain what they mean.
18 Apr 2019
DMW Episode 5 - Kerri Bennett from Yellow Door Digital on social media
Kerri Bennett discusses social media strategy and engagement. What really matters when it comes to social media for business and some general advice on how to increase engagement with your content.
16 Apr 2019
DMW Episode 4 - The 7 key elements of on page SEO (audio fix)
In this episode we break down the 7 elements on a website page that you can easily optimise to rank better in Google.
6 Apr 2019
DMW Episode 3 - The free, cheap and expensive options for building a website in WordPress
In this episode Nicholas Katsambiris and Nathan George discuss why WordPress is free, what options you have for building a website with WordPress and when it might be suitable to use paid products or developers.
29 Mar 2019
DMW Episode 2 - Branding advice from Kate of D & Co Studio
Kate Dewey has over 10 years of experience in the branding industry and in this episode gives us three tops tips for anyone considering a new or revised brand.
22 Mar 2019
DMW Episode 1 - Essential WordPress plugins
In this episode (our first, so be kind) we break down the essential plugins for WordPress SEO, performance and security.
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