Learn more about digital marketing, search engine optimization, social media, and domain names On the Digital Marketing with Bill Hartzer podcast, Bill shares SEO tips for marketing your business online, talks about social media issues, and domain names. He also hosts special guests who well-known digital marketing experts worldwide.
Bill Hartzer & Brian Harnish Talk SEO, AI, Link Building & Domain Names
Join Bill Hartzer & Brian Harnish as they discuss SEO trends, AI in content creation, entity analysis, and the evolution of link building. Learn strategies for optimizing content, leveraging AI, and protecting your brand in the ever-changing digital landscape.
In our discussion, we cover a wide-ranging discussion on the evolution of search engine optimization (SEO) over the years, from the early days of keyword density and link building to the modern focus on topical relevance and quality content.
The key points include:
The shift from optimizing for individual keywords to creating content that comprehensively covers a topic and matches what competitors are discussing.
The importance of conducting entity and competitor analysis to understand what content and topics need to be covered on a page.
The diminishing role of traditional link building in favor of earning high-quality links through great content and relationships.
Strategies for addressing new or emerging topics with limited prior search data, such as using AI assistants to generate content outlines.
The risks of using expired domains or scraping content, and the value of protecting one's brand by blocking domain name variations.
15 Aug 2022
Accidental SEO Manager: Interview With Author Ash Nallawalla
In this episode of the Digital Marketing with Bill Hartzer, Bill Hartzer speaks with Ash Nallawalla, the author if the Accidental SEO Manager book.
Accidental SEO Manager is the first book in a series written for search engine optimization (SEO) managers and the C-suite. It gives them a high-level view of the subject and offers tips on how to hire and manage in-house and remote SEO teams, find the best SEO consultants and agencies, and get the best outcomes for online success. It covers the nuances of keywords versus entities, types of content, the relevance of links and rankings, managing online reputation, and finally, the SEO strategy process.
The Accidental SEO Manager is available now on Amazon and Amazon Kindle.
11 Aug 2022
Google Search Console Updates and Issues, In-Person Search Conferences, 4 Stages of Search, CMS, and Domain Name Research
In this episode of the digital marketing with Bill Hartzer podcast, Bill Hartzer talks about Google search console updates and issues, in person search conferences, the four stages of search which include crawling rendering indexing and ranking and how you verify each stage. he also talks about his upcoming research and review of various sectors including duda.co, Wix, Shopify, and word press. He also talked about a few domain name rooms in clubhouse and the hot topics of crawling indexing ranking based on TLDs.
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