Digital Matters- Emphasizing the relevance of digital marketing in today’s business, and creating a sound digital footprint in cyberspace. Designed for listeners on the go, this 3-8 mintues per week podcast discusses ways to boost your website's presence on the web. Tune in every Wednesday @12PM.
In our last episode we discussed using web analytics to measure the success of your online goals. In this episode will review all the steps to complete the process.
DigNopsis:
We found a domain name & Build a Website
Search claim and register a domain name then built a website. It should be well-designed, easy to navigate, and provide clear information about your business, products, and services.
Optimize your website for search engines:
Search engine optimization (SEO) is the process of optimizing your website so that it appears higher in search engine results pages (SERPs). This can be done by using relevant keywords, creating high-quality content, and building backlinks to your website.
Use social media:
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn can help you connect with your target audience and build your brand. Be sure to post regularly and engage with your followers.
Create valuable content:
Content marketing is a great way to attract and retain customers. By creating valuable content like blog posts, infographics, videos, and e-books, you can position yourself as an authority in your industry.
Leverage email marketing:
Email marketing is a cost-effective way to reach your target audience. By building an email list and sending out regular newsletters, you can keep your customers informed about your business and promote your products and services.
Monitor your online reputation:
Your online reputation can make or break your business. Monitor online reviews and comments about your business and respond promptly and professionally to any negative feedback.
Invest in online advertising:
Online advertising can help you reach a wider audience and drive more traffic to your website. Platforms like Google Ads, Facebook Ads, and LinkedIn Ads allow you to target specific demographics and interests.
And in thefinal steps we use analytics tools to measure grow and
improve our efforts.
By following these steps, you can create a strong digital footprint for your business in cyberspace and establish a strong and indelible online presence.
Stay tuned as we go indepth learning how to create a website using web builders and wordpress platfomplatforms in season 3.
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity: How to Get Your Business on the Web (https://www.amazon.com/Hair-Eternity-Your-Business-Online-ebook/dp/B091M9431Y). An Hair Dresser from Brooklyn made a HUGE success after creating an ecommerce website for her hair business. Learn her step by step process.
Domain name search transfer and registration : Full Website Solution (https://www.fullwebsitesolution.com/)
Subscribe: https://tinyurl.com/SmartBizja (https://tinyurl.com/SmartBizJa)
Domain name search transfer and registration : Full Website Solution (https://www.fullwebsitesolution.com/)
7 Jun 2023
Measure, Improve & Grow Part 2- How To Use Web Analytics to Get Results
In our last episode we talked about measuring, improving and growing our presence through our website. We narrowed our focus on social engagements, getting our mobile features on our website to help visitors’ navigation, and lastly keeping our website updated to retain our online visitors and to spark continued interest. This episode we will look at web analytics:
DigiNopsis:
Web Analytics Metrics and Purpose:
Visitors
We learn about visitors to our website, such as whether they are new or returning, how they found you, where they are located, and which browsers they are using.
Pages
We gather information on specific pages so we can analyze the effectiveness or popularity of each page on our site.
Referrals
We find out which websites, URLs, search engines and keywords lead visitors to our site.
Ecommerce
With ecommerce, we get specifics about revenue-boosting and lead-generating visitor activities, such as purchasing products and signing up for newsletters. Etc.
Mobile
Using mobile metrics, we discover how many customers access our site using their mobile devices, what devices used, and how they use your mobile site.
Social media
Social media analytics measures the success of our social media profiles with details on the engagement of others with our blogs.
Advertising
Finally, we learn about the effectiveness of our online marketing efforts, and measure our advertising return on investment or (ROI)
Reference:
Amazon Kindle & Audio Book: From Hair to Eternity: How to Get Your Business on the Web (https://www.amazon.com/Hair-Eternity-Your-Business-Online-ebook/dp/B091M9431Y). An Hair Dresser from Brooklyn made a HUGE success after creating an ecommerce website for her hair business. Learn her step by step process.
Domain name search transfer and registration : Full Website Solution (https://www.fullwebsitesolution.com/)
Subscribe: https://tinyurl.com/SmartBizja (https://tinyurl.com/SmartBizJa)
31 May 2023
Measure Improve & Grow Part 1
In our last episode Step 8 part 2, we looked at tips to follow to have an effective email marketing campaign for lead generation: In this part 1 episode 9 we will share tips on how to Measure, Improve and Grow your audiences. [Every Wednesday @12PM we will discuss important information about your web presence.]
DigiNopsis:
Get More Socially Engaged
Tweak then find what works best for you. Also determine which social media network is more effective
Get Mobile
Take serious action in your mobile connectivity site of your website. Ensure it is mobile compatible and easy to load. Research shows that 75% of mobile Internet users say that they’ve encountered a website that was too slow to load, and more than half have tried to navigate through mobile sites that crashed, froze, or spit back error messages.
Focus, Focus, Then Scale
Let’s focus on the important things while we drive traffic to our websites. Engage our audience through email marketing, a social media platform or that crafty call-to-action on your home page then scale your positive results! Step back and evaluate your progress. Revisit your strategy and tweak your online marketing goals, based on your timely
experiences.
Keep Your Website in Shape
Update your pictures, videos and find what is trendy. Keep your visitors interested
Reference:
Amazon Kindle & Audio Book: How To Launch Your First Successful Email marketing Campaign (https://www.audible.com/pd/How-to-Create-Your-First-Successful-Email-Marketing-Campaign-Audiobook/B09329F57J?asin=B09329F57J)
Domain name search transfer and registration : Full Website Solution (https://www.fullwebsitesolution.com/)
Subscribe: https://tinyurl.com/SmartBizja (https://tinyurl.com/SmartBizJa)
Domain name search transfer and registration : Full Website Solution (https://www.fullwebsitesolution.com/)
Contact Digital Matters
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Digital Matters?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
