Digital Media Spotlight™ is the show for B2B marketers, founders, and agency leaders who need their digital channels to actually drive pipeline. Hosted by Software Oasis, the podcast puts AIO (AI optimization), SEO, GEO (generative engine optimization), and CRO under the microscope with experts who are actively running campaigns and experiments.
In each episode, you’ll hear:
- Deep‑dive conversations with practitioners, not theorists.
- Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social.
- Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into conversions and revenue.
Hosted by Software Oasis founder Michael Bernzweig, Digital Media Spotlight™ gives you concrete examples and repeatable plays to turn your digital media footprint into a competitive advantage. If you’re responsible for organic growth, paid performance, or digital experience and want clear next steps instead of vague tips, this show will help you test smarter, move faster, and turn your digital media footprint into real results.
Cary Lawrence: Transforming E-commerce with Decile's AI-Driven Insights
In this episode of Digital Media Spotlight, Michael Bernzweig chats with Cary Lawrence, CEO of Decile, about leveraging AI-powered customer intelligence to transform e-commerce. Cary shares her unique journey from working in traditional media to pioneering social media advertising and leading Decile. Together, they explore the importance of first-party data, the shift to conversational analysis, and how brands can stay ahead in a rapidly evolving digital landscape.
13 Jul 2026
Alex Atzberger on Navigating AI Risks at Optimizely
In this episode, Michael Bernzweig sits down with Alex Atzberger, CEO of Optimizely, to explore the critical aspects of AI risk management. Alex shares his insights on the importance of visibility, ownership, and governance in mitigating AI risks. The conversation delves into how AI is transforming decision-making processes and the potential pitfalls organizations face without proper safeguards.
21 Jun 2026
Navigating Martech Chaos with Andrea Lechner-Becker
In this episode of Digital Media Spotlight, Michael Bernzweig talks with Andrea Lechner-Becker, Chief Strategy Officer at GNW Consulting. Andrea shares her unique career path from managing an art gallery to becoming a martech consultant, highlighting the importance of building strong professional relationships. She discusses the impact of AI on content strategy and the evolving landscape of digital marketing. This episode provides valuable insights into navigating chaos and leveraging networking as 'career insurance' in today’s fast-paced tech industry.
14 Jun 2026
Matt Maher on Navigating AI and Innovation at M7 Innovations
Join Michael Bernzweig in a captivating episode of Digital Media Spotlight as he sits down with Matt Maher, founder and CEO of M7 Innovations. Discover how Matt's unique journey from sports and media to tech innovation led to the founding of M7, a boutique firm focusing on AI, AR, and VR. Recorded live at the Software Oasis AI Summit, Matt shares his thoughts on technological parity and how businesses can navigate the rapidly evolving landscape of AI.
7 Jun 2026
Chris Rodgers on Mastering SEO and Geo in a Shifting Digital World
In this episode of Digital Media Spotlight, host Michael Bernzweig sits down with Chris Rodgers, founder of CSP Agency, to explore the dynamic world of SEO and generative engine optimization. Chris shares his journey from selling popcorn as a young entrepreneur to pioneering SEO strategies that drive real business results. Discover how early adoption and strategic pivots have kept Chris ahead in the ever-changing digital marketing landscape. Recorded live at the Software Oasis AI Summit, this episode dives deep into the latest trends and challenges facing B2B brands today.
26 May 2026
Emily Dailey of PenDailey Consulting on Non-Linear Career Paths and Brand Activation
Join Michael Bernzweig as he talks with Emily Dailey from PenDailey Consulting about her unique journey from theater to hospitality and how it shaped her innovative approach to branding and marketing. Emily shares insights on the non-linear paths that can lead to leadership, emphasizing the importance of cross-disciplinary collaboration in driving brand success. Recorded live at the Software Oasis AI Bootcamp, this episode explores how unexpected career turns can unlock creative potential.
19 May 2026
Siva Balakrishnan on Building a Scalable E-commerce Solution with Global Talent
In this episode of Digital Media Spotlight, host Michael Bernzweig sits down with Siva Balakrishnan, founder of Vserve Ebusiness Solutions. Siva shares his unique entrepreneurial journey, emphasizing the importance of leveraging global talent and timing industry trends to build a scalable business. The conversation delves into how Vserve integrates AI to enhance client operations and why a holistic approach is key. Recorded live at the Software Oasis AI Summit, this episode also features a panel Q&A with real audience questions.
10 May 2026
Kevin Teeven on Transforming Business Agility with DISTRIKT's AI Strategies
In this episode of Digital Media Spotlight, host Michael Bernzweig sits down with Kevin Teeven, Chief Revenue Officer at DISTRIKT. Kevin shares his unique journey from coaching hockey to leading AI-driven data strategies. They discuss how DISTRIKT's end-to-end solutions are transforming business agility and decision-making. Kevin also presents his growth engine playbook, highlighting how AI can shift from a simple tool to a strategic operator, helping businesses make faster, smarter decisions.
14 Apr 2026
Whitney Hart on Pioneering AI Search Strategies at Avenue Z
In this episode of Digital Media Spotlight, host Michael Bernzweig sits down with Whitney Hart, Chief Strategy Officer at Avenue Z, to explore her intriguing career journey from a communications intern to a digital marketing leader. Whitney shares insights into how Avenue Z uses AI to revolutionize search strategies and discusses the importance of adaptability in achieving client goals. Listeners will gain valuable understanding of how AI-driven tools like ChatGPT and Gemini are reshaping the digital landscape.
12 Apr 2026
Beth Trejo on Navigating Entrepreneurship and Scaling Challenges
In this episode of Digital Media Spotlight, Michael Bernzweig sits down with Beth Trejo, founder and CEO of Chatterkick, to explore her unique entrepreneurial journey. Beth shares her experiences in navigating the challenges of bootstrapping, scaling, and managing a buyback of her company. Recorded live at the Software Oasis AI Summit, this episode delves into the intricacies of managing marketing operations, particularly in microcontent distribution, and how Beth leverages both human creativity and AI tools. Join us for an insightful discussion on overcoming obstacles and thriving in the digital media landscape.
10 Apr 2026
Laura Patterson on Data-Driven Growth Strategies
In this episode of Digital Media Spotlight, Michael Bernzweig sits down with Laura Patterson, President of VisionEdge Marketing, recorded live at the Software Oasis AI Summit. Laura shares her journey from State Farm to Motorola and into entrepreneurship, highlighting key insights into customer-centric growth strategies. The discussion covers the importance of understanding starting points for growth, the role of data in decision-making, and how to empower employees within a customer-focused framework.
8 Apr 2026
Patrick Brightman on Navigating PR and AI Search at 3E Public Relations
In this episode of Digital Media Spotlight, Michael Bernzweig chats with Patrick Brightman, President and CEO of 3E Public Relations. Patrick shares his journey from being a journalist to leading a prominent PR agency, navigating the challenges of changing media landscapes, and the pivotal moments that shaped 3E's strategy. He delves into the rise of AI search and its implications for PR and content, offering insights into how brands can adapt to these shifts while maintaining effective communication strategies.
23 Feb 2026
Always Be Testing: A Simple Growth Framework
In this episode, host Michael Bernzweig talks with Tim Davidson, co‑founder of Clean Commit, about how to use experimentation to grow faster and smarter. Tim explains why “trying stuff” isn’t real testing, outlines a simple hypothesis‑driven framework, and shows how to prioritize ideas by potential impact and effort. He shares examples from e‑commerce brands, including price tests that lifted revenue and profitability, and talks about his own channel experiments in cold email and LinkedIn to highlight how data can guide where you focus next.
16 Feb 2026
Owning Your Marketing Data in the Age of AI
In this episode, host Michael Bernzweig sits down with Kevin Wassong, founder and CEO of Marketing AI, to explore why marketers have quietly ceded control of their brands to fragmented platforms and agencies. Kevin makes the case that creative and historical campaign data are a company’s true “brand DNA,” and argues that most teams no longer know what consumers are actually seeing from their brand. He outlines how an AI‑powered “Bloomberg terminal for marketers” and real data sovereignty can unify brand and performance, prevent platforms from owning your learnings, and turn past creative into a compounding asset instead of wasted spend.
16 Feb 2026
Making Digital Products Sticky: Metrics, Messaging, and Habits
In this episode, host Michael Bernzweig talks with Jono Bacon, founder and CEO of State Shift, about how to turn one‑way marketing into a true movement around your product. Jono breaks down why some brands win mindshare and passion while similar competitors stall, and shows how to communicate with “authentic mirroring,” focus on the right engagement signals, and design habit‑forming product experiences. He shares practical examples of tightening time‑to‑value, fixing vanity‑metric dashboards, and using simple hooks—from triggers to rewards to small user investments—to keep your audience coming back.
15 Feb 2026
How Clearscope’s Bernard Huang Wins in AI Search and AEO
Bernard Huang, founder of Clearscope, joins host Michael Bernzweig to explain how AI is transforming search and why so many brands are seeing their organic traffic quietly evaporate. He breaks down the rise of Answer/Generative Engine Optimization (AEO/GEO), shows how models like Gemini and ChatGPT actually research and assemble responses, and explains why brand mentions and AI citations are becoming as important as classic rankings. Bernard then shares a practical playbook: mapping the topics AI associates with your brand, doing prompt tracking to see how agents reason, creating long‑tail content that targets AI web searches, and tuning pages AI already cites so your brand shows up more often and in a better light across modern AI search experiences.
14 Feb 2026
Crafting Impactful Ads: Messaging Secrets
On this episode, host Michael Bernzweig sits down with Allan Khazak, CEO of Vroom Media Group, which builds high-impact digital campaigns for growth-stage brands across channels and formats. We unpack why so many ad campaigns underperform even when the creative looks sharp, and the targeting seems dialed in, and how vague ideal customer profiles quietly sabotage results. Allan shares a practical messaging framework built around clear ICPs, emotional triggers, and specific outcomes, plus how to adapt that message for paid social, search, YouTube, and native placements. If you lead or advise brands and want your digital media spend to consistently translate into real leads and revenue, you’ll come away with concrete steps to tighten your strategy and copy.
11 Feb 2026
Driving AI-Era Search Traffic
In this episode of Digital Media Spotlight™, host Michael Bernzweig sits down with John “JB” Russell of Digital Womble to dissect why so many websites are losing traffic—and what to do about it. JB explains why the real issue isn’t just AI or volume, but the quality of your traffic and the precision of your keyword and content strategy.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
4.8 / 5
17 ratings
Contact Digital Media Spotlight
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Digital Media Spotlight?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
