Online business marketing can be overwhelming to learn. Join marketing experts Mo Hedayat & Sherilee Baker weekly as they discuss bite-size marketing tips and tricks to help every business owner get ahead with their digital marketing efforts. Each episode will break down one topic to help break down the barriers to successful marketing. If you are looking for some insight or inspiration, but don’t have a lot of free time to listen to hours of information, this podcast is for you.
Brought to you by:
Kaifko Creative: https://www.kaifko.com
Rags To Reaches - Digital Marketing: https://rags
In to this episode of Digital Nuggets, learn more about branding for small businesses with branding expert and our first podcast guest, Ami Demelo of amidemelo.com (amidemelo.com). We talk about the importance of proper branding, options for start-ups and small businesses and why you need branding to better connect with your audience. If you are unsure where branding fits into your marketing strategy, you don’t want to miss this one.
Powered & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
15 May 2024
EP. 13 - Marketing with Ai Tools
Join Mo & Sherilee on this Digital Nuggets: Bite Sized Marketing podcast to learn more about Ai (Artificial Intelligence) and its advantages for small business marketing. In this episode we explore how AI tools can enhance marketing strategies and what roles we should expect current AI options to play. Find practical tips for using AI and get insights on how to incorporate it as one of the many marketing tools for your business.
Powered & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
6 Aug 2023
EP. 12 - Building a solid website (Part 2)
Join hosts Mo and Sherilee on Digital Nuggets: Bite-sized marketing as they dive deep into websites and what your website should include. Tune in to discover the importance of a contact page for engaging with customers, presenting your brand effectively, and leveraging social proof through reviews and client testimonials. Learn how to collect valuable data through email campaigns and create compelling content using lead magnets. Get ready to optimize your website and drive growth with expert guidance from Mo and Sherilee.
Powered & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
14 Jul 2023
EP. 11 - Website Strategy (Part 1)
Join Sherilee and Mo in an insightful episode of "Digital Nuggets" as they delve into the world of website development. Discover the reasons why building a website is essential for your business and explore the best approach based on your unique goals. Should you embark on DIY website development or opt for professional assistance? Gain valuable insights on storytelling through your website and explore the top web hosting services for optimal website development.
Powered & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
1 Jun 2023
Ep. 10 - How to build an effective website (Part 2)
Join hosts Mo and Sherilee on Digital Nuggets: Bite-sized marketing as they dive into website basics and what your website should include.
Tune in to discover the importance of a contact page for engaging with customers, presenting your brand effectively, and leveraging social proof through reviews and client testimonials. Learn how to collect valuable data through email campaigns and create compelling content using lead magnets.
Get ready to optimize your website and drive growth with expert guidance from Mo and Sherilee.
Powered & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
26 May 2023
Ep. 9 How to build an effective website (Part 1)
Get your notepad ready for this empowering and educational deep-dive into the world of small business websites with your hosts, Mo and Sherilee. In the first part of this two-part series, they'll take you on a journey to discover the fundamental building blocks of a successful business website. Uncover the power of compelling website copy, the magic behind effective sales funnels, and explore the key tools and strategies that make a website a marketing powerhouse. Whether you're starting from scratch or looking to upgrade your existing site, this episode is a treasure trove of insights for all entrepreneurs aiming to maximize their online impact. Tune in to unravel the mysteries of your business's most critical marketing tool - the website.
Powered & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
28 Apr 2023
Ep. 8 Distributing Your Videos Online
In this episode of Digital Nuggets, we'll cover distribution and impression. When it comes to distributing your video, start by placing it on your website and then expand to other platforms where your audience is present, such as social media or advertising. For social media, Instagram is popular for general advertising, while TikTok is better suited for off-the-cuff videos. Vertical videos work well on Instagram reels, while landscape videos are best for YouTube and Facebook. By sharing your video on multiple platforms, you can reach a wider audience and engage more customers.
Powered & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
11 Mar 2023
Ep. 7 Post Production Video Editing
In this episode, Mo and Sherilee will be diving into the exciting world of post-production video editing. They will take you through the different stages of video editing, starting from filming and optimizing your footage for various platforms, all the way to incorporating video elements that effectively engage your audience on an emotional level.
Video editing can be a daunting task, but Mo and Sherilee will guide you through the process with helpful strategies and tips to make it stress-free. They will share their insights on how to efficiently manage your footage, organize your timeline, and use various video editing tools to enhance your final product.
Additionally, they will discuss the importance of optimizing your video for multiple platforms, such as YouTube, Instagram, and TikTok. Each platform has its unique set of requirements, and understanding these nuances can help you create content that performs well and reaches a wider audience.
Finally, Mo and Sherilee will explore the power of using video elements to engage with your audience emotionally. By incorporating music, sound effects, and visual effects, you can elevate your video and create a memorable experience for your viewers. They will share techniques on how to choose the right elements, where to find them, and how to use them effectively.
By the end of this episode, you'll have a comprehensive understanding of the different steps of post-production video editing and the tools and strategies needed to create engaging content that resonates with your audience.
Powered & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
15 Feb 2023
Ep. 6 Planning and Preparing for your Video Production
When it comes to video production, planning and preparation are crucial to success. In the 6th episode of the podcast, we'll be diving into the importance of these two key aspects of the video production process.
Firstly, let's talk about planning. Before starting any video project, it's essential to have a clear plan in place. This involves determining your goals, identifying your target audience, creating a storyboard or script, and deciding on the overall tone and style of the video. Without a plan, it's easy to get off track and lose sight of what you're trying to achieve. By taking the time to plan out your video, you can ensure that it's on-brand, relevant, and resonates with your intended audience.
Next up is preparation. Proper preparation can help ensure that everything runs smoothly during the actual video shoot. This involves everything from scouting locations and organizing equipment to rehearsing lines and coordinating with your team. Taking the time to prepare in advance can help avoid last-minute issues and ensure that everyone is on the same page. By being well-prepared, you can also save time and money in the long run, as you're less likely to encounter unexpected problems that require reshoots or additional resources.
Both planning and preparation are critical for any video project, regardless of the size or scope. Whether you're creating a simple social media post or a full-scale video production, taking the time to plan and prepare can make a significant difference in the quality and effectiveness of your content. It can also increase the likelihood of creating future videos, as a successful video project can lead to increased engagement and audience interest. So, if you're looking to create compelling and impactful video content, be sure to prioritize planning and preparation in your process.
Powered & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
18 Jan 2023
Ep. 5 Create a great Video Marketing Strategy
When it comes to developing a marketing strategy, there are many components to consider to ensure that the campaign is successful. These components include the target audience, budget, marketing channels, messaging, and goals. Each of these components plays a critical role in the overall success of the marketing campaign.
Developing a marketing strategy requires careful consideration of various components to ensure that the campaign is successful. By understanding the target audience, setting a budget, selecting the right channels, crafting the right messages, and setting goals and metrics, marketers can create a comprehensive and effective marketing campaign.
Produced & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
13 Jan 2023
Ep. 4 What is your brand personality?
Wrapping up our branding segment with an episode on brand personality. Join Mo & Sherilee as they discuss the importance of consistency across all platforms and bringing a unique personality to your brand. Take a few minutes to reflect on your brand personality and learn new ways to engage your customers digitally.
Produced & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
29 Dec 2022
Ep.3 What is your unique selling proposition?
In our third episode of Digital Nuggets: Bite Sized Marketing, we are discussing unique selling proposition (or USPs) for businesses to help distinguish them from their competition. This week’s episode is the perfect learning opportunity if you haven’t created your USP or if you need to refresh yours. Bring your pen, paper and creativity to the table and listen in as we discuss ways to set yourself apart, regardless of your industry.
Produced & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
22 Dec 2022
Ep.2 How to reach your target audience
Join Mo & Sherilee as we discuss different ways of researching your target audience and your competition. Learn how to find the right audience and how to learn from your competitors to build better marketing strategies for your business. From new businesses to more established brands, these bite-sized marketing podcasts are the perfect learning opportunity or refresher.
Produced & Hosted by:
Mo Hedayat | Kaifko Creative (https://kaifko.com/)
Sherilee Baker | Rags To Reaches - Digital Marketing (https://ragstoreaches.ca/)
Sponsored by:
TFN Studios (The Fountainhead Network) (https://www.thefountainheadnetwork.com/)
7 Dec 2022
Ep.1 What is your brand message
In our first-ever episode, we start with the basics of finding your brand message. Whether you have an established company or are just starting out, knowing your brand message is essential. Listen to Mo & Sherilee as they discuss how to move forward with creating your brand message to better connect with your audience in this 10 minute, bite-sized podcast.
Produced by:
Kaifko Creative: https://www.kaifko.com
Rags To Reaches - Digital Marketing: https://ragstoreachesdigitalmarketing.ca
Recorded at: TFN Studios (The Fountainhead Network)
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