Bookassist is a an award-winning and recognised leader in direct booking optimisation for hotels worldwide. We provide up-to-the-minute information, intelligent strategies and tips on how to improve your online business and retain more of your profit for each and every stay. Topics include digital marketing, metasearch, website design, booking technology, distribution strategy and technology, business intelligence and customer relationship management.
In this episode, Des O'Mahony, Founder and Chairman of Bookassist, dives into the growing gift voucher market—a sector now expanding by 12-15% annually. He shares a strategic four-pillar framework to help independent hotels move beyond manual spreadsheets and transform their voucher sales into a high-margin, year-round revenue engine. -- Get more from your direct business today with Bookassist. Talk to us now at bookassist.com
6 Dec 2024
The Paul Gallagher Interview
Paul Gallagher, former General Manager at Buswells Hotel, discusses his extensive career in Irish tourism and hospitality, offering insights from his leadership roles in various industry organizations in an interview.
5 Apr 2023
All About Google Performance Max for Travel
Jacopo Rita, Head of Client Strategy at Bookassist, examines Google's Performance Max for Travel, which integrates pay-per-click, YouTube, display advertising, and metasearch management into one dashboard for travel users; this is an interview.
3 Dec 2021
Direct Business Strategies at Connacht Hospitality Group
Eveanna Ryan and Sarah Comer explain to Dr. Des O'Mahony how Connacht Hospitality Group utilizes data and technology to prioritize direct bookings, reducing reliance on OTAs; this is an interview.
9 Nov 2021
Are You In Control Of Your Rate?
Industry experts discuss how hotels can maintain control over their rates amidst new redistribution channels and incentivize direct bookings on their websites.
1 Sept 2021
Three Key Steps To Metasearch Success
Jacopo Rita informs Des O'Mahony about hotel metasearch advancements and outlines essential steps for achieving success with metasearch investments in this interview.
8 Jun 2021
Top Ten Tips To Sharpen Your Website's Appeal
Susanna Mazzoncini from Bookassist shares ten essential tips to enhance a hotel website's appeal and attract post-pandemic guests this summer.
31 May 2021
Quick & Easy Ways to Maximise Profit Per Stay
Hani Krizsany from Bookassist explores actionable strategies that independent hotels implement to boost profitability from direct bookings, offering immediate revenue-generating tactics in this interview.
Who has been a guest on Digital Strategy by Bookassist
Names identified in recent episode analyses. Showing up to five guests.
Paul Gallagher
Jacopo Rita
Eveanna Ryan
Sarah Comer
Susanna Mazzoncini
Contact Digital Strategy by Bookassist
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Digital Strategy by Bookassist?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
