Code Free , Ad Free & Jargon Free. Digital Success Daily Podcast is hosted by Sagar Mandal where he narrates from blogs, books or anything published that can help you become more successful in your digital initiatives - from digital products to digital transformation. Episodes are published and updated daily with approval from the authors.
Last Week in Digital : Adobe Digital Economy Index, Amazon S3 Object Lambda, Salesforce AI Powered Marketing ,Nike’s $ 1 Bn
Keep up with the key updates as they happened last week in digital from Adobe, Salesforce Einstein , Amazon Web Services and Appsflyer
Amazon S3 Object Lambda - A new capability to manage your data across multiple applications where S3 is the source
Adobe Digital Economy Index - Adobe's latest report about customer spends since the pandemic lockdown began in March 2020 and detailed pathway for eCommerce to become at $1 Tn industry by 2022.
The New Era in Experience Report : A new research report by Adobe & London school of business categorizes business by Thrivers, Hiders & Survivors, with details on how Thrivers achieve more success from their digital investments, compared to others.
Salesforce AI Powered Marketing : Salesforce also announced 2 new capabilities to their Account Based Marketing capabilities within Salesforce Digital 360. The first one, Einstein Key Account Identification uses Artificial Intelligence to surface accounts with highest likelihoods to purchase and provides strong recommendations to market & sell to these accounts. Next up, Accounts as Campaign Members enables Account Based Marketing campaigns personalized for every buyer within top-tier accounts. Best to check out the link in description for more details and demos.
Nike Quarterly Digital Earnings - Nike announced generated more than $1 Bn in digital revenue across their businesses in North America
19 Mar 2021
First Digital Project & Experimentation and Testing: A Primer By Avinash Kaushik
Back in 2008 I had completed my first digital analytics & personalization project thanks to this blogpost from Avinash Kaushik Experimentation and Testing a Primer. Still today I read this blogpost as a simple guide to understand how to build personalization campaigns, even when I am building upon any complicated use cases.
Avinash Kaushik has been a thought leader in the digital analytics & personalization/experimentation industry for multiple decades sharing his ideas that might have shaped digital businesses as we know today. While he writes regularly on his blog rightly titled Occam's Razor, he also publishes a weekly newsletter that I would stongly recommend to subscribe the Marketing Analytics Intersect Newsletter
Image Credit : People vector created by pch.vector - www.freepik.com
14 Mar 2021
Last Week In Digital : Google Ads for Publishers, IBM Cloud Satellite, Salesforce Low Code to No Code
Happy Sunday !!
Key updates from the world of digital platforms that impacts your success. Covering the latest from Google Advertising about Federated Learning of Cohorts , IBM Cloud Satellite - the new entrant in Edge Computing and more
Additionally I have explained about Google's latest updates to third party cookies in my blogpost Meet Potential Future of Third Party Cookies – Google Federated Learning of Cohorts API
1 Jan 2021
Understanding Marketing Attribution with Football
At the Quarterly Business Review, the CMO offered $100 dollars and asked for a digital investment plan based on the data and customer journey. Later that night, I while watching a football or soccer game, I stumbled upon the idea of using football & marketing attribution, together to create the plan.
I had initially blogged about this with examples from Adobe Analytics, but you can scale the concepts to Google Analytics or any analytics platform that supports Multi Touch Attribution.
The complete blogpost is available here if you're interested : https://www.sagarmandal.com/2019/04/27/simplifying-adobe-analytics-attribution-iq-with-football/
Photo by Zac Frith from Pexels
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