'ज्ञान'(pronounced as 'Gyaan') is a Sanskrit word for 'knowledge', and Vज्ञान (pronounced as 'Vigyaan') is a sanskrit term for science. And that's exactly what this podcast is all about; understanding the science behind digital marketing.
In this weekly podcast, we will have a special guest from the digital marketing field sharing their expert insights and views on the ever-changing landscape of digital marketing and its different facets.
In this episode of Digital Vigyaan (Vज्ञान) Podcast, I was joined by Jennifer Fanning to discuss #youtube as a platform, as a marketing tool for successful #digitalcampaigns, and as the undefeated video sharing platform every since its inception.
Jennifer, with her expertise in #youtubemarketing, shared a lot of insights around the power of Youtube and how even today many businesses are missing out on key methods to make it big using Youtube strategically.
14 Mar 2024
S2 Ep3 | Mapping Consumer Behavior with Vineeta Sharma | Digital Vigyaan (Vज्ञान) Podcast
The buying habits of consumers may seem similar across lengths and breadths of the world, however, not only has it transformed over the years but, also varies for different age groups, working classes, and gender sections. This largely why mapping #consumerbehavior becomes utmost important for business in order to make sure they are making the most of their marketing campaigns. For this week's episode, I was joined by Ms. Vineeta Sharma to discuss the details of consumer behavior where she shared some of her own experiences and other industry references to explain where brands, who are failing, lack in understanding the behavior of their consumer segment.
16 Feb 2024
S2 Ep2 | Making Virtual Campaigns a Reality with AR/VR
Virtual reality has been around for a while now, and was rushing away well until generative AI came along and took the front seat. However, the concept of AR/VR technology hasn't got burried. It's still making its impact with brands and businesses still using it for effective marketing and communication campaigns. What holds in the future for AR/VR? How is it evolving with new applications? Is it being used to its full potential or not? To discuss all these and more, I invited Shravan Rajpurohit, CEO and Co-founder of The Intellify, an AR/VR agency.
1 Feb 2024
S2 Ep1 - Neuromarketing | The "Brains" Behind New Age Digital Marketing
For the first episode of #digitalvigyaan season 2, I invited Mr. Ram Jalan for the podcast to discuss a topic that is still in its nascent stage but is expected to become a leading factor for successful digital marketing; Neuromarketing.
Some really intriguing facts were revealed and insights were shared by Mr. Jalan who carries nearly two decades of experience in running and managing digital marketing campaigns.
He has a keen interest in promoting neuromarketing and has personally used the technique for several of his projects.
Find out what he has to share!
9 Nov 2023
S1 Ep12 - How Important are Consumer Insights for Conversions
For this week's episode of digital vigyaan podcast, I was joined by Mr. Alok Nayak, a seasoned professional holding nearly three decades of experience in digital marketing using consumer insights.
In this episode, we discussed the importance of defining a consumer persona by understanding basic consumer behaviors, to gain insights for successful conversion rate optimization.
2 Nov 2023
S1 Ep11 - Making the Most of LinkedIn for Social Media Marketing with Jon-Stephen Stansel
In this episode of Digital Vigyaan (Vज्ञान) podcast, I was joined by Jon-Stephen Stansel, a social media marketing expert with specialization in LinkedIn marketing.
Some really interesting insights were shared by Jon on the current landscape of LinkedIn marketing, and how one can make the most of this social media platform.
How brands are making use of LI, what are they missing, and what the future holds, were some of the key topics discussed during the podcast.
Listen In!
26 Oct 2023
S1 Ep10 - Startup, Setup, Scaleup | AI in Digital Marketing with Jay Vikram Bakshi
In this week's #digitalvigyaan (Vज्ञान) podcast, I was joined by Mr. Jay Vikram Bakshi, a seasoned brand strategist and marketing expert. The discussion revolved around the role of AI in digital marketing, and why brands need to start setting up automation techniques to scale up their marketing efforts.
19 Oct 2023
S1 Ep9 - Influencing Your Way to Successful Digital Marketing with Vishal Jaiswal
On this week's #digitalvigyaan (Vज्ञान) podcast, I invited Vishal Jaiswal, CEO of an emerging influencer marketing agency, Ercess Live.
I was interested to learn about the nuances of influencer marketing, which I personally believe is one of the most underrated arms of digital marketing.
We talked at length on the role of influencer marketing in helping a brand push its message out in the most viral manner, and how it differentiates from business to business.
12 Oct 2023
S1 Ep8 - Understanding Govt., Non-Profit, and For-Profit Marketing with Shubho Sengupta
For this week's podcast on #digitalvigyaan I was joined by Mr. Shubho Sengupta, an expert advertising professional currently associated with Government of India's skill enhancement project Karmayogi Bharat as the head of marketing and communication strategies.
Mr. Sengupta opened up about his early working days in the advertising industry, including his experience of working with the likes of Piyush Pandey, and explained the importance of understanding consumer insights for running any successful marketing campaign.
His inputs were fantastically insightful as we carried on the journey of exploring the marketing best practices, future of digital marketing campaigns, differences between government initiatives and marketing for private brands, and a lot more.
5 Oct 2023
S1 Ep7 - Why Personal Branding Matter on LinkedIn with Bhawna Sharma
In this week's podcast on Digital Vigyaan (Vज्ञान), I invited a budding LinkedIn professional, Bhawna Sharma, to discuss the importance of creating a personal brand on social media; especially LinkedIn.
Bhawna highlighted the minute nuances for making the best use of LinkedIn as a platform to not only help your clients establish a brand identity but also becoming a 'Top Voice' yourself.
28 Sept 2023
S1 Ep6 - Talking Public Relations and Corporate Communications with Anjali Gupta
In this episode of Digital Vigyaan (Vज्ञान) podcast, I was joined by Anjali Gupta, a seasoned corporate communications professional, to discuss the fine lines between the roles of public relations and digital marketing for successful branding as well as lead generation campaigns.
Listen to the complete discussion to understand the how modern marketers are using these two pillars of branding to execute a more comprehensive digital marketing and inbound campaigns.
21 Sept 2023
S1 Ep5 - All You Need to Know About Demand Generation with Vikas Uttam
For this week's podcast, I was joined by an experienced digital marketer, Mr. Vikas Uttam. He carries over 12 years of experience in supporting product & services through SEO/SEM traffic, performance marketing, mobile app (ASO), growth for lead gen, CPC/CPA/CPL/CPV, app install campaign. Has worked with some of the leading brands including Times Internet, HT Media, Parentune, EFY & Vriti Infocom & more.
13 Sept 2023
S1 Ep4 - Steering the Wheels of Logistics Industry with Ajay Tiwari
In this episode of Digital Vigyaan podcast, I was joined by Mr. Ajay Tiwari, CEO and co-founder of Happy Locate; a transportation service provider.
I wanted to understand how the segment of logistics takes digital marketing into consideration for achieving its objectives. A lot of our discussion was on the role of digital marketing in transportation industry, keeping a special focus on the relocation services; which is the core of Happy Locate's business model.
7 Sept 2023
S1 Ep3 - Indexing SEO Techniques with Saumil Shah
In this episode of Digital Vigyaan (Digital Vज्ञान) podcast, I was joined by Saumil Shah, an experienced SEO professional with over a decade of expertise in implementing effective search engine optimization techniques for traffic growth and search visibility.
There were some really hard facts and deep insights that were shared by Saumil during this podcast.
31 Aug 2023
S1 Ep2 - Understanding Content and Its Role in Digital Marketing with Narayan Verma
In this podcast episode, I spoke to Narayan Verma, a digital content expert, on the various aspects of content writing and how is this field transforming itself with the evolving landscape of digital marketing. Some really insightful details were shared by Mr. Verma that could be useful, especially, for budding writers as well as marketing heads looking to utilize their content writing framework for business development and lead generation.
24 Aug 2023
S1 Ep1 - Taming Generative AI with Krishnan Unni
In the inaugural podcast of Digital Vigyaan (Digital Vज्ञान) I had the opportunity to sit down with Mr. Krishnan Unni who carries nearly three decades' of experience in the domain of digital marketing. Mr. Unni shared his views and gave insights into how one should be looking at the emerging technology of generative AI, especially, ChatGPT.
26 Jul 2023
Digital Vज्ञान (Vigyaan) - Trailer
'ज्ञान'(pronounced as 'Gyaan') is a Sanskrit word for 'knowledge', and Vज्ञान (pronounced as 'Vigyaan') is a sanskrit term for science. And that's exactly what this podcast is all about; understanding the science behind digital marketing.
In this weekly podcast, we will have a special guest from the digital marketing field sharing their expert insights and views on the ever-changing landscape of digital marketing and its different facets.
Contact Digital Vigyaan (Digital Vज्ञान)
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