Digital Wrap-Up takes listeners on the journey of a digital marketing agency from startup to success. Episodes follow Harden Digital and Design CEO Riley Harden each week as he continues to grow his business. The Digital Wrap-Up covers many different topics, including the work Riley does for his clients, different tips and tricks he uses to grow his business and a mix of fresh social media news/tips. This podcast is perfect for small business owners looking to follow along as another small business owner (Riley) goes through the ups and downs of growing a business. Social media managers looking to stay current on different best practices and new features will also find this podcast informative. Come join us for an exciting journey in the small business world!
Unlocking Diverse Career Paths Through Graphic Design
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Ever wondered how your passion for visual communication could unlock an array of career opportunities? Join us on this week's episode of Digital Wrap-Up, as we take you on an immersive exploration into the dynamic world of graphic design careers. Learn how traditional roles like brochure and social media graphic design can be gateways to specialized fields such as apparel design, video game animation, and even tattoo artistry. We promise you'll gain practical insights into how a foundation in graphic design can seamlessly integrate with various interests, paving the way for a versatile and fulfilling career.
We share personal anecdotes that highlight the unexpected career trajectories in the creative industry. Listen as we recount stories of how an initial interest in advertising evolved into a love for publication design and booklets, all while emphasizing the importance of mastering fundamental design principles and using accessible tools like Canva. Discover the challenges and rewards of art education, the value of collaboration, and the beauty of learning from diverse creative perspectives. This episode is packed with real-world advice and encouragement for anyone looking to navigate the subjective world of art and design.
Our conversation also ventures into the intersection of art and business, particularly through the lens of startups and small business branding. Uncover how creative skills from a graphic design background can be instrumental in various industries, from social media content creation to product design. We tackle the myth that careers in the arts aren't lucrative, highlighting the multifaceted nature of success and the importance of continuous learning. Plus, get a rundown of essential software tools, and hear tips for aspiring designers on building a portfolio, embracing continuous learning, and ultimately, turning your creative passions into a thriving career.
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2 May 2024
Making Smart Decisions as a Small Business Owner
Strap in for a deep dive into the heart of strategic business planning. We don't just want to ride the wave of our best year yet; we're all about paddling towards sustainable growth. Kaylee and Riley break down their approach to setting goals, from trimming the fat off non-essential tasks to doubling down on content that truly drives our business forward.
We're not shy about the struggles, sharing how we're navigating the ebb and flow of project workloads and the search for consistent clients. Plus, hear our candid take on sales strategies—because let's be honest, cold calling is nobody's cup of tea. So, whether you're a budding entrepreneur or a seasoned business owner, there's a nugget of wisdom in here for you.
We're also talking about our unfiltered thoughts on the office move and its impact, from the joy of natural light to the unexpected perks of close-knit business neighbors. Tune in to catch the buzz around how our content strategies are evolving in this lively locale.
Support the show: https://www.buzzsprout.com/1525549/supporters/new (https://www.buzzsprout.com/1525549/supporters/new)
Support the Show. (https://www.buzzsprout.com/1525549/support)
10 Apr 2024
Mastering the Art of Brand Identity
Prepare to inject some serious vitality into your brand's heartbeat! We're unpacking the mysteries of branding that will resonate deep within your market's psyche. Forget the days of branding confusion; our chat is the compass you need to navigate the visual and verbal jungles of your brand's identity. We'll cover the power of style guides that anchor you beyond the visual anchor of your logo, ensuring your brand's voice bellows consistently across the vast digital plains.
This episode is a treasure trove for the savvy entrepreneur or the corporate captain steering the ship through the growth squalls. Branding isn't just a stamp; it's the very essence that whispers (or screams) your mission, from the curvature of your fonts to the finesse of your email sign-offs. We even drop hints about our podcast's upcoming metamorphosis – think of that fresh coat of paint on your favorite café, stirring excitement for the tales it will host.
As we wrap up, we take a hard look at the gears of branding within the business machine. We examine the finesse needed for logo versatility, tailored branding across business sectors, and the always looming horizon of rebranding. This is the insider's guide to the whys, hows, and what-ifs of branding, complete with the financial wisdom to navigate the costs of a brand's evolution. Whether you're a newbie to the branding game or a seasoned player, we're here to fuel your journey to a brand that echoes unmistakably across the market's soundscape.
Read our blog on brand guidelines: https://hardendigital.com/easy-steps-to-create-brand-guidelines-a-beginners-guide/ (https://hardendigital.com/easy-steps-to-create-brand-guidelines-a-beginners-guide/)
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