Digital Box, as is evident from its name, is a channel where you’ll find insights, researches, sincere talks and the unknowns of the digital advertising landscape. Experts from different backgrounds and aspects will share their know-how and experience to lid a light in the minds of marketers and advertisers.
If you want to keep up with the new trends, developing technologies, how to invest for the best ROI, creativity to grab the attention of your audience as well as increasing performance, you are at the right place.
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Dijital Pazarlama Zirvesi #adtalks // Serdar Çelik & Efe Volkan & Volkan Budak
Mobil cihazlarımız her geçen gün hayatlarımızı büyük ölçüde kolaylaştırmaya devam ediyor. Aklımıza gelebilecek tüm alışverişleri, banka işlerini ve daha birçok gündelik işimizi mobil cihazlar sayesinde en hızlı şekilde gerçekleştirebiliyoruz. Bu nedenle markalar da hedef kitlelerine mobil reklamlar yoluyla ulaşmak için farklı stratejiler geliştiriyorlar. Mobil reklamların önemini daha detaylı incelemek adına AdColony’nin sponsor olduğu Pazarlama Zirvesi panelinde AdColony Satış ve Programatik Direktörü Serdar Çelik'in moderatörlüğünde PepsiCo Pazarlama Yöneticisi Volkan Budak ve Unilever Medya Müdürü Efe Volkan mobilin ve mobil reklamların yükselişini ele alıyorlar. İyi seyirler!
Mobile devices continue to make our lives much easier each day. Thanks to mobile devices, we can carry out all the shopping we can think of, bank works, and many other daily tasks in the fastest way possible. For this reason, brands are developing different strategies to reach their target audiences through mobile ads. In order to examine the importance of mobile ads in more detail, PepsiCo Marketing Manager Volkan Budak and Unilever Media Manager Efe Volkan discussed the rise of mobile and mobile ads under the moderation of AdColony Sales and Programmatic Director Serdar Çelik at the Marketing Summit panel sponsored by AdColony. Enjoy!
9 Dec 2021
Nielsen and It's Data Power // Can Çelik & Timo Krueger #adtalks
Welcome to the DigitalBox!
In this podcast Nielsen's Commercial Director Esports & Gaming, Timo Krueger briefly explain how big is Nielsen's research power, the Sports and Entertainment side of Nielsen, the idea of Mobile Gaming Research in collaboration with AdColony, and the future plans & projects of Nielsen. Enjoy!
DigitalBox'a Hoş Geldiniz!
Bu videoda Nielsen'in Esports & Gaming Direktörü Timo Krueger, Nielsen'in araştırma gücünün ne kadar büyük olduğunu, Nielsen'in Spor ve Eğlence tarafını, AdColony ile birlikte hayata geçirilen Mobil Oyun Araştırmasını ve Nielsen'in gelecek planlarını, projelerini kısaca açıklıyor. İyi seyirler!
26 Nov 2021
Mobile Gaming Overview of France // Alexandre Barbé #adtalks
Welcome to the DigitalBox!
As mobile gaming has exploded because of the COVID-19 pandemic, it is no longer a niche offering. It has become a mainstream channel for advertising. So who are mobile gamers, exactly? To get a definitive answer, AdColony's Country Manager of France, Alexandre Barbé let you know mobile gamers closely about their mobile gaming behaviors, in-app advertising approaches, and sentiments.
Bienvenue dans la DigitalBox !
Comme le jeu mobile a explosé en raison de la pandémie de COVID-19, ce n'est plus une offre de niche. C'est devenu un canal de publicité grand public. Alors, qui sont exactement les joueurs mobiles ? Pour obtenir une réponse définitive, le Country Manager d'AdColony pour la France, Alexandre Barbé, vous a fait connaître de près les joueurs mobiles sur les comportements de jeu sur mobile, les approches publicitaires in-app et les sentiments.
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