For healthcare providers, more and more high stakes moments take place online, or at least have a digital element to them. Because of that, Lee Aase and Jarrard Phillips Cate & Hancock have partnered to help healthcare leaders and marketing and comms pros keep track of what’s happening on the web and make sense of it all.
Lee Aase just retired after a 21-year tenure at Mayo Clinic, where he most recently served as communications director for social and digital innovation. In those two decades, he guided Mayo Clinic’s pioneering adoption of social media and in 2010 founded the Mayo Clinic Social Media Network, an industry-leading global network that helped healthcare professionals and organizations use social media effectively.
Jarrard is a strategic communications firm focused exclusively on helping healthcare providers navigate challenging situations, whether it’s recasting their vision and values, partnering with another hospital, attracting and retaining clinicians or figuring out the best ways to increase patient volumes.
The goal of this healthcare podcast? To bring a digital perspective to those issues and help healthcare providers effectively leverage all the tools at their disposal – and maybe avoid a few pitfalls along the way.
Here’s what that’ll look like: every other week, Lee Aase and David Shifrin will meet to talk about three things: a recent headline covering digital healthcare, an overview of a digital or social media platform – that could be something like highlighting a feature of a well-known platform like Facebook or giving insight into one of the more obscure systems – and then a key tip to take back to your team. Ten minutes, twice a month, to help you get smarter about where to spend your time to give your hospital, health system, clinic or health services company the best possible digital footprint.
Healthcare at Its Best: MRI on Tuesday, Surgery on Thursday, Home on Friday
Lee Aase is a digital healthcare pioneer and a social media expert. Now, he's a healthcare entrepreneur as co-founder of HELPCare Clinic, a membership-based direct primary care clinic. His current work is particularly relevant for this conversation because we talk about why there hasn't been an episode of DigitaLee recently: Lee's recent back surgery. We discuss how the referral process went, the seamless handoff from his primary care physician to the surgery team at Mayo Clinic. Plus, thoughts on where digital comes into play with a good streamlined care continuum.
20 Jul 2022
12: Poetry vs Prose
This week on DigitaLee, David Shifrin and Lee Aase talk about a potential reset in the startup economy, some of the digital apps and therapeutics that are making care more efficient regardless of the economic outlook, and then notes for healthcare provider organizations looking to implement or partner with those digital health tools.
6 Jul 2022
11: Crypto scams on LinkedIn and tracking pixels on hospital websites
This week on DigitaLee, David Shifrin and Lee Aase talk about digital security in two forms. First, the general trend of hackers and scam artists constantly finding new ways to snag your info...and money. These days it's a cryptocurrency scam on LinkedIn that's costing people tens of thousands of dollars. The second things is the recent news that many hospitals have tracking pixels placed not just on their websites but on their patient portals. That's bad news and a bad look when it comes to healthcare marketing and, most importantly, patient privacy.
22 Jun 2022
10: Norman Rockwell Meets the Jetsons
This week, we're doing something a bit different. We keep referencing the fact that, after retiring from the Mayo Clinic, Lee Aase now spends his time as a healthcare entrepreneur. And we've mentioned the clinic that he and a physician friend started. But what, exactly, are they up to? How is Lee's work today informed by his two-plus decades in healthcare working on connecting the digital and physical elements of the industry to deliver better care? That's today's conversation. We look at the new venture, called HELPCare Clinic, and talk about the why and how of this membership model of primary care.
https://helpcare.health
8 Jun 2022
9: Marcom's role helping healthcare address gun violence
This week, former head of social and digital at Mayo Clinic Lee Aase and Jarrard's David Shifrin talk about recent mass shootings, including those in medical facilities in Dayton and at St. Francis in Tulsa. We're horrified by what's happening, and there's so much to deal with here, but because this podcast is focused on helping healthcare marketing teams in their roles as the voice of the organization, we talk about some things that digital marketing and communications pros can do to help guide messages around the issue of gun violence. And, maybe reduce some of the criticism that often follows any kind of difficult situation. Don't forget to subscribe, share, rate, and review and be sure to check out everything we've got from jarrardinc.com
25 May 2022
8: Netflix, Rent vs Own and How Health Tech Personalizes Healthcare
Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase talk about the news that Netflix is cracking on their long-standing policy of going ad free. Then Lee gives an update on the rent versus own debate – and that’s with regards to blogs and social media, not the housing market, although that might be an interesting discussion too. Finally, they close by talking about Lee’s latest venture the HELPCare Clinic as an example of how digital tools can help personalize health care.
Episode Links
MM&M: Q&A: What ads on Netflix could mean for healthcare marketers
LinkedIn Newsletters
Dr. Dave Strobel
Tour of HELPCare Clinic
11 May 2022
7: Diversity in Healthcare Advertising, Accessible Content and Supporting Healthcare CEOs
Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase look at an article from Fierce Pharma that describes a marketing and ad agency building out a dedicated team to work on diversity in advertising. Then, they check in on the conventional wisdom around ways to ensure that content is broadly accessible and close by talking through the role of healthcare marketing teams and supporting the CEO.
Episode Links
Fierce Pharma: CMI Media Group launches new practice to help pharma reach out to diverse audiences
Otter.ai
Riverside.fm
Descript
27 Apr 2022
6: NFT or WTF, Healthcare in the Metaverse & Digital ROI pt. 2
Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase are both confused by CVS moving into selling virtual healthcare goods. Once they get past that, they look at provider organizations planting the flag in the metaverse, and then it's the second of our two-part digital ROI miniseries, this one on how healthcare marketers can position digital programming to justify the investment and showcase the ROI.
Episode links:
Healthcare Finance News: CVS Files Patent to Sell Goods and Healthcare Services in the Metaverse
Forbes: Amazing Possibilities of Healthcare in the Metaverse
13 Apr 2022
5: Healthcare Cybersecurity, Reputation Management & Digital ROI pt. 1
This week, we're looking at healthcare cybersecurity, reputation management – should you keep it in-house or outsource? And the first of a two-part miniseries on digital ROI for healthcare providers. We're looking at measuring ROI and how that differs between larger and smaller provider organizations.
The story of the week is: 'On high alert': Hospitals wary of cyber threats from Russia-Ukraine war
23 Mar 2022
4: Digitally Enhanced Healthcare, Twitter Alternatives & Execs on Social Media
Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, digital healthcare pioneer and now healthcare entrepreneur Lee Aase and David Shifrin are looking at digital-first healthcare - haven't we been talking about that for years, now? - whether more obscure social media sites like Parler that tend to attract subsets of wider society are worth healthcare's time, and how healthcare leaders and execs can balance the personal nature of social media with the value of promoting their organization's brand.
Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, digital healthcare pioneer and now healthcare entrepreneur Lee Aase are looking at three stories that matter for healthcare communications and healthcare marketing: the Spanish language misinformation crisis, Meta / Facebook's recent dive and Apple privacy rules.
23 Feb 2022
2: YouTube for Healthcare and Social Media Polls
Today we've got a story on how doctors use YouTube to connect with patients and work towards health equity, the value of YouTube as a platform for healthcare providers, and for our tip of the day it's whether hospitals and physician practices should consider using Twitter and LinkedIn polls.
16 Feb 2022
1: Finding Health Information, Clubhouse and Effective Social Media Policies
Today we're covering a story about the use of social media for finding health information, an overview of the audio platform Clubhouse, and considerations for how hospitals, health systems, doctor's offices and health services companies can build a good social media policy.
16 Feb 2022
Preview: Meet Lee Aase, healthcare's digital pioneer
For healthcare providers, more and more high stakes moments take place online, or at least have a digital element to them. Because of that, Lee Aase and Jarrard Phillips Cate & Hancock have partnered to help healthcare leaders and marketing and comms pros keep track of what’s happening on the web and make sense of it all.
Lee Aase just retired after a 21-year tenure at Mayo Clinic, where he most recently served as communications director for social and digital innovation. In those two decades, he guided Mayo Clinic’s pioneering adoption of social media and in 2010 founded the Mayo Clinic Social Media Network, an industry-leading global network that helped healthcare professionals and organizations use social media effectively.
Jarrard is a strategic communications firm focused exclusively on helping healthcare providers navigate challenging situations, whether it’s recasting their vision and values, partnering with another hospital, attracting and retaining clinicians or figuring out the best ways to increase patient volumes.
The goal of this healthcare podcast? To bring a digital perspective to those issues and help healthcare providers effectively leverage all the tools at their disposal – and maybe avoid a few pitfalls along the way.
Here’s what that’ll look like: every other week, Lee Aase and David Shifrin will meet to talk about three things: a recent headline covering digital healthcare, an overview of a digital or social media platform – that could be something like highlighting a feature of a well-known platform like Facebook or giving insight into one of the more obscure systems – and then a key tip to take back to your team. Ten minutes, twice a month, to help you get smarter about where to spend your time to give your hospital, health system, clinic or health services company the best possible digital footprint.
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