Voices in the Channel is a new podcast from MSP Channel Insights hosted by Sophie Milburn, created to spotlight the people and stories shaping today’s channel ecosystem. Each episode takes a human-first look at key topics across the industry, from leadership, recruitment and workplace culture to innovation, inclusion, and the impact of emerging technologies. Featuring candid conversations with professionals across the sector, the series aims to share practical insights, lived experiences and inspiration for anyone working in or connected to the channel. New episodes are released every Thursday at 4 PM and are available to stream on the MSP Channel Insights website and on Spotify.
In a channel where every MSP seems to promise the same thing, how do you actually stand out?
In this episode of Voices in the Channel, Sophie Milburn is joined by Mit Patel, founder of Assurix and former MSP owner, to explore why differentiation has become one of the biggest challenges facing MSPs today. Mit shares practical lessons on growth, strategic planning, and building trust in an increasingly crowded market.
Together, they discuss why clients often default to price, the importance of proving value beyond promises, and how MSPs can communicate what truly sets them apart. They also touch on the rise of AI-generated content and why human judgement and authenticity still matter.
Tune in for an honest conversation packed with insights on growth, trust, and what it really takes to stand out.
25 Jun 2026
Voices in the Channel #9
In Episode 9 of Voices in the Channel, Sophie is joined by Tracey Nyholt, founder and CEO of TechJutsu, for a conversation about what it really takes to grow into leadership when you may be underestimated.
Tracey shares her journey from help desk analyst to identity management architect to founder, and the mindset shifts that came with stepping into uncertainty and building a business from the ground up.
Together they explore building credibility through action, overcoming imposter syndrome, navigating risk, and what changes when you stop waiting for permission and start thinking like a CEO.
Tune in to hear Tracey’s perspective on building unshakable self-belief and what it really takes to step into leadership with confidence.
18 Jun 2026
Voices in the Channel #8
In this episode of Voices in the Channel, we’re joined by Anna Webb, Global Director at Kocho, to explore the human cost of cybersecurity and the pressure faced by those working behind the scenes to keep organisations secure.
We discuss the constant state of hypervigilance, the fear of things going wrong, and the impact this can have on job security, wellbeing, and long-term career sustainability. From burnout and stress to the realities of handling high-stakes incidents and breaches, Anna shares a candid perspective on what it really takes to operate in such a demanding environment.
This is a powerful conversation about the unseen emotional toll of cybersecurity, and why supporting the people behind the protection is just as important as the technology itself.
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