DigitalMile is a series of podcasts designed to give you a deeper understanding of the different facets of marketing, design, development and strategy. It’s our way of giving something extra back to our clients and contacts, sharing our skills and knowledge in a way that showcases our expertise.
Data and ROI: Making Sense of the Numbers - Ep .06
Is marketing data a constant headache for your business? In this episode, we dive deep into how data can become your biggest commercial ally rather than a tedious chore. We discuss the launch of our new data toolkit designed specifically for retainer clients, aimed at helping senior leaders bridge the gap between marketing spend and true return on investment (ROI).Featuring data expert Lyane Keane from Novus Property Solutions, we explore the pitfalls of segmented data, the power of centralising information into a single system like HubSpot or Salesforce, and how to use financial software as your ultimate source of truth. We also share powerful statistics from McKinsey, Forrester, and Harvard Business Review that demonstrate how data-driven organisations consistently outperform their peers in customer acquisition and profitability.Data doesn't have to be about complex mathematics, it is about human psychology, insights, and building a compelling story from start to finish to drive swifter board-level decisions. Watch to learn the first completely painless step you can take today to simplify your data journey.📱 Connect With Us:Website: www.extramiledigital.com/LinkedIn: www.linkedin.com/company/extramiledigital/?originalSubdomain=ukInstagram: www.instagram.com/extramiledigital/Tik Tok: www.tiktok.com/@extramiledigital
18 May 2026
The Agile Marketing Frontline - Ep.05
Marketing into the defence sector can be a challenge with stringent regulations, long lead times and a competitive industry. Here at Extramile Digital, we create multichannel marketing strategies and deliver multichannel marketing plans for sustainable and measurable growth. And we have the proof to show you. Listen and watch our podcast as we jump in with Brown McFarlane, a manufacturing company that sells into the defence sector.We explore the power of competitor analysis, why a marketing agency is the perfect strategic partner and how to flex a marketing plan for maximum ROI. 📱 Connect With Us:Website: www.extramiledigital.com/LinkedIn: www.linkedin.com/company/extramiledigital/?originalSubdomain=ukInstagram: www.instagram.com/extramiledigital/Tik Tok: www.tiktok.com/@extramiledigital
20 Apr 2026
How to Use Longtail Keywords in AI Search - Ep.04
🚀 How to Use Longtail Keywords in AI Search to Dominate RankingsAI is fundamentally changing how people search. With the rise of AI Overviews, Perplexity, and conversational search engines, ranking for broad, generic keywords is no longer enough. The secret to driving highly targeted, high-converting traffic in 2026? Longtail keywords.In this episode, we dive deep into the new SEO landscape and break down exactly how you can leverage longtail, conversational queries to capture AI search traffic before your competitors do. We cover the psychology behind natural language searches, the tools you need to find untapped keywords, and how to structure your content so AI engines actually recommend it.If you want to future-proof your SEO strategy and capture high-intent traffic, this is a must-listen.🔑 What You’ll Learn in This Episode:The AI Search Shift: Why traditional keyword research is dying and what to do instead.Conversational Queries: How users speak to AI and how to mirror that intent.Finding the Gold: The best free and paid tools to uncover lucrative longtail keywords.Content Structuring: How to format your pages so AI search engines cite you as a source.Metrics that Matter: How to track the success of your longtail AI strategy.🔗 Links & Resources Mentioned:https://chromewebstore.google.com/detail/pfjdepjjfjjahkjfpkcgfmfhmnakjfba?utm_source=item-share-cb📱 Connect With Us:Website: www.extramiledigital.com/LinkedIn: www.linkedin.com/company/extramiledigital/?originalSubdomain=ukInstagram: www.instagram.com/extramiledigital/Tik Tok: www.tiktok.com/@extramiledigitalSpotify: https://open.spotify.com/show/0Z414Xv39pZBOtDhp022WRDon't forget to like, subscribe, and hit the notification bell (or follow on Spotify!) so you never miss an episode on the future of digital marketing.
23 Feb 2026
How to rank quickly on Google - Ep.03
In this podcast, we discuss whether it is still possible to rank quickly on Google and in #AISearch.
We share content like this on our website regularly, check it out now: https://extramiledigital.com/ (https://extramiledigital.com/)
From #SchemaMarkup to #ContentClusters and #EEATGuidelines, Hollie Rowe and Jim Keeble go under the surface of an SEO strategy that provides tangible results.
Admittedly SEO can be a little bit of a long game when it comes to leads but in terms of ranking, SEO and AEO success can still be achieved quickly.
Aside from dives into how to write high quality content for Google and the importance of schema, Hollie and Jim look at the importance of technical SEO in 2026 and beyond.
It’s imperative to have Googlebot and bots from LLMs be able to scrape your website efficiently so URL structure is imperative. Core Web Vitals must be in place for higher quality user experience.
Ranking quickly is possible in 2026 with careful consideration and a high quality B2B SEO strategy.
2 Feb 2026
How to Optimise Your Content for AI Search (B2B SEO Strategy) - Ep.02
The way people search is changing. With the rise of generative AI tools like Gemini, ChatGPT, and Perplexity, simply ranking on page one of Google isn't enough anymore. You need to be the answer the AI provides.In this second episode of DigitalMile, James (Key Account Manager) and Jim (SEO Account Manager) at Extramile Digital break down the shift in search behaviour and provide a practical roadmap for B2B businesses to stay ahead.From mastering E-E-A-T to implementing the "Answer First" strategy, learn how to turn AI from a "threat" into your biggest lead-generation opportunity.📌 In This Episode, You’ll Learn:The Shift in Search: Why users are moving away from traditional links and toward succinct AI answers.The E-E-A-T Framework: How to prove Experience, Expertise, Authoritativeness, and Trustworthiness to AI bots.Technical Fundamentals: Why a clean site structure and sitemap are the "digital handshake" your website needs.The TL;DR Strategy: How adding summaries to your content can win you a spot in AI overviews.Why Bing Matters: Why Microsoft’s growing international share means you can’t ignore Bing SEO.Social Signals: The power of LinkedIn in establishing B2B authority for AI scrapers.Found this helpful? Don't forget to Like, Subscribe, and hit the Notification Bell 🔔 so you never miss an episode of DigitalMile!#AI #SEO #DigitalMarketing #ContentOptimisation #B2BMarketing #GoogleSearch #GenerativeAI #DigitalMile #ContentStrategy
19 Jan 2026
DigitalMile Introduction
The ideas, insights, and industry trends shaping B2B digital marketing today.
Hear about the tools and techniques to make your digital marketing succeed, and gain knowledge from our 25 years in business and seeing the landscape shift. We’re experts in B2B marketing for manufacturing, engineering, chemical, and defence, so listen to our episodes for practical help and actionable tips.
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