#DigitalRetailer Podcast

About #DigitalRetailer Podcast

Training ON-Demand. Customers today demand a sales process that is an extension of their online shopping experience. Whether in-store, over the phone, via text or over email. The digital retailing experience is not one-sided and sales people make the difference between selling and completing a transaction. #DigitalRetailer University is founded on the principle of a duplicatable, replicatable process on enhancing the customer experience through the path to purchase. From the Greeting to Trade Appraisal – Selection to Test Drive and presentation of purchase options and overcoming objections – #DigitalRetailer University is a 24-7 resource for enhancing your sales team’s selling skills.

Publisher

intice

Category

business

Language

en

Explicit

Yes

First episode

14 Oct 2020

Latest episode

31 Jul 2026

Latest episodes

172 episodes in the feed.

1. 

   31 Jul 2026

   intice360° Trademaker: Express Cash Offer on the Service Drive

2. 

   12 Jun 2026

   Title: Quick Wins for Honda & Acura Dealers: 5 Digital Moves to Drive More Leads

   **Title:** Quick Wins for Honda & Acura Dealers: 5 Digital Moves to Drive More Leads Description**:** In this 30-minute Quick Wins session, David Farmer from Intice shares five practical digital marketing moves Honda and Acura dealers can review and implement this month to create better shopper engagement and drive more measurable opportunities. The session focuses on simple, high-impact improvements dealers can make without rebuilding their entire digital strategy, including stronger SRP and VDP call-to-action hierarchy, turning offers into full-funnel campaigns, matching CTAs to shopper intent, aligning ads, landing pages, and lead response, and running a monthly digital health check. Attendees will also learn how better message consistency, offer visibility, CRM handoffs, and lead response scripts can help turn more existing traffic into real showroom opportunities. **Key Topics Covered:** * Strengthening SRP and VDP CTAs * Turning OEM and dealer offers into full-funnel campaigns * Matching website CTAs to shopper intent * Aligning ads, landing pages, CRM leads, and follow-up scripts * Using the Intice Lead Playbook to improve lead response * Running a simple digital health check across speed, mobile, tracking, SEO, accessibility, and offer accuracy This session is designed for Honda and Acura dealers looking for practical ways to improve website performance, campaign consistency, lead quality, and digital-to-showroom handoffs.

3. 

   22 Apr 2026

   Digital-Retail’s-Big-Lie-Why-Dealerships-Don’t-Need-More-Tech—They-Need-Better-Design

   Most of what the industry believes about digital retailing is wrong. Not because the technology isn’t powerful. Not because innovation hasn’t happened. But because we’ve been solving the wrong problem. I didn’t write *Becoming a #DigitalRetailer* to celebrate technology or add another buzzword to a marketplace already drowning in them. I wrote it because somewhere along the way, automotive retail lost sight of the customer—and we covered that loss with tools, dashboards, and ideas that looked modern but didn’t change a thing. For twenty-five years, I’ve watched the same cycle repeat itself: New software arrives. New processes are introduced. New promises are made. And in the middle of all that noise, nothing fundamental changes. Customers still hesitate. Deals still stall. Teams still work twice as hard to overcome friction that should never exist. --- ### The Real Problem Isn’t Technology The truth is simple: **We don’t have a technology problem. We have a continuity problem.** The online experience doesn’t match the in-store experience. The promise doesn’t match the process. The tools don’t align with the outcome. So every time a customer moves from one step to the next, the journey resets. And when the journey resets… momentum dies. --- ### What I Learned Changed Everything The first time I saw this clearly wasn’t inside a top-performing dealership. It was inside one that didn’t exist yet. A Toyota store still under construction—walls unfinished, floors incomplete, processes living on whiteboards. But in that unfinished space, something clicked: **If you design the experience correctly from the start, everything changes.** Customers move faster when the path is clear. Teams perform better when the structure earns their trust. Dealerships scale when the experience—not the software—becomes the product. --- ### The Illusion of “Digital Retailing” What we call digital retailing today isn’t a revolution. It’s a calculator with better design. Websites generate traffic, but not movement. Tools create data, but not momentum. And the moment a customer walks into the dealership, the entire experience starts over. That’s not innovation. That’s fragmentation. --- ### What This Book Is Really About This book isn’t about adding more tools. It’s about designing something better. It’s the story of: * How a sales process became an operating system * How tools became a connected ecosystem * How that ecosystem became a philosophy of retail And ultimately, how dealerships can eliminate friction instead of managing it. --- ### Why This Matters Now Customer behavior is changing faster than most operations can adapt. The gap between what customers expect and what dealerships deliver is widening. And the dealerships that win won’t be the ones with the most technology… They’ll be the ones with the most **intentional experience**. --- ### Watch the Opening I’ve included a short video version of the opening to the book below. It captures the foundation of everything that follows. If it resonates with you, you’re already seeing the shift. --- ### Final Thought The distance between an average dealership and an exceptional one isn’t talent. It isn’t budget. It isn’t brand. **It’s design.** And if you’re building toward something better—something more connected, more intentional, more aligned— This book is for you. --- #DigitalRetailer #Automotive #DealershipLife #CustomerExperience #Innovation #Intice

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

13 ratings

Podcast Authority Score: 42 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

71

Social presence

0

YouTube

0

Engagement

32

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.