Direct with Corrina & Taylor is a podcast for go-to-market professionals who want to see how work really gets done. In each episode, Corrina & Taylor capture stories from individual contributors on go-to-market teams. These are the people who roll up their sleeves & make campaigns happen. Ultimately, the stories & experiences shared by guests will help inspire your next project and unlock the next step in your career.
Alfredo Salkeld: Stop Giving Your Buyers the IKEA Experience
Are you giving your buyers the IKEA experience or the Apple store buying experience?Corrina & Taylor are joined by Alfredo Salkeld, Brand Director at Sinch, for a chat on how he crafted a unique onboarding experience at a crucial stage in SimpleTexting’s buyer journey.Where do your customers encounter friction when using your solution? What's that one challenge that keeps your client success team on repeat calls, helping customers solve the same issue manually? That's exactly where you ne...
23 Sept 2024
Richard Grant: Qualifying Best-Fit Accounts through ABM
Whether you are in marketing or sales, you've likely had to sort through numerous intent signals across your target accounts. But how do you know which ones to act off of and sort through the noise?This week Corrina & Taylor are joined by Richard Grant, Account-based Marketing Manager at ITJ. Richard shares his internal framework, P.E.R.F.E.C.T., which he's implemented to determine who to target, specifically with what content and at what time.Richard shares how he used an operational len...
9 Sept 2024
Matthew Carnevale on Balancing Short-Term Wins and Long-Term Community Growth
Been tasked with creating a community? You may want to take some tips from Matthew.Corrina Owens and Taylor Young are joined by Matthew Carnevale, Marketing Manager at exitfive. Matthew shares how their founder-led growth has developed into a community-led growth motion with over 4,000 members to date.If you've been curious about where to start or if you've been tasked by your CEO to develop a community, this episode is for you.Follow Matthew on LinkedInCheck out exitfive's communityConnect w...
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