Real-world lessons on leadership, marketing, business growth, and the systems that drive success. Each episode delivers practical insights, proven strategies, and honest conversations for business owners, executives, and growth-minded professionals.
Patrick Bet-David vs. Steven Bartlett: Who's the Better Podcaster? | EP 17
🔥 PATRICK BET-DAVID VS. STEVEN BARTLETT. TWO PODCAST POWERHOUSES. ONE WINNER. Who's actually the better podcaster? Patrick Bet-David, the entrepreneur behind Valuetainment and the PBD Podcast? Or Steven Bartlett, the entrepreneur and host of The Diary ...
5 Oct 2026
Your Employees Don’t Need Another Pizza Party | EP 16
Your employees don’t need another pizza party. They need clear expectations. Good managers. Trust. Accountability. Recognition. And the tools to actually do their jobs. In Episode 16 of the Discipline Over Comfort Podcast, Bob Theriot takes on one of t...
27 Sept 2026
Why Successful Men Still Dress Badly | Dan Trepanier | EP 15
What does the way you dress say about you before you ever say a word? In Episode 15 of the Discipline Over Comfort Podcast, Bob Theriot sits down with Dan Trepanier, founder and CEO of Articles of Style, for a conversation about personal style, psychol...
21 Sept 2026
Before the Algorithm: Victor Cruz on Radio, Prince & the Future of Music | EP 14
EPISODE 14 — BEFORE THE ALGORITHM What happened to radio before algorithms, streaming and AI started deciding what we hear? In Episode 14 of the Discipline Over Comfort Podcast, I sit down with longtime El Paso radio personality Victor Cruz for a conve...
14 Sept 2026
Episode 13: Lululemon’s New CEO Started With Yoga. Her First Move Says Everything
Lululemon has a new CEO and on her first day, she didn’t announce layoffs, unveil a massive restructuring plan, or lock herself in a boardroom. She did yoga. Heidi O’Neill stepped into the CEO role at a critical moment for Lululemon. The company is fac...
7 Sept 2026
Episode 12: He Left Work 10 Minutes Early. Who Was Wrong?
Discipline > Comfort with Bob Theriot is about the conversations that matter in business, leadership, work, technology, and life. After decades of building brands, leading teams, growing businesses, and navigating the realities of leadership, Bob belie...
30 Aug 2026
What Will They Remember? Dolly Parton’s Final Lesson on Leadership
What will people remember when the titles, awards, money, and accomplishments are gone? In Episode 11 of Discipline > Comfort, Bob Theriot looks beyond Dolly Parton’s extraordinary entertainment career to something even more powerful: the legacy she bu...
23 Aug 2026
Google Isn’t Enough Anymore: How AI Is Changing How Customers Find Your Business | Ep. 10
Google isn’t going away. But Google alone isn’t enough anymore. The way customers discover businesses, research products, compare options, and make buying decisions is changing fast. For years, businesses built their digital marketing around one fundam...
17 Aug 2026
Stop Chasing Customers: Why Loyalty Is Marketing’s New Battleground | Ep. 9
STOP CHASING CUSTOMERS. Most businesses spend enormous amounts of time, money and energy trying to acquire the next customer. More leads. More traffic. More followers. More advertising. More, more, more. But there’s another question we should be asking...
7 Aug 2026
Spider-Man, BMW & the Marketing Mistake Almost Every Business Makes | Episode 8
What if the biggest problem with your marketing isn’t that you need more attentio, but that you haven’t become worth paying attention to yet? In Episode 8 of the Discipline Over Comfort Podcast, I break down a BMW and Spider-Man marketing story that go...
3 Aug 2026
Who’s Watching You? The Leadership Lesson That Changed My Career | Discipline Over Comfort Ep. 7
Who’s watching you? Most people believe leadership begins with a promotion, a title, or a corner office. I've learned the opposite. Leadership begins long before anyone gives you authority. In this episode of the Discipline Over Comfort Podcast, I shar...
27 Jul 2026
The Leadership Tax: The Cost Every Great Leader Must Pay | Discipline Over Comfort Ep. 6
Leadership isn't free. Most people see the title, the recognition, and the influence—but they never see the responsibility, sacrifice, criticism, and difficult decisions that come with leading. In this solo episode of the Discipline Over Comfort Podcas...
20 Jul 2026
Episode 5: Leadership Begins Before the Title
A Conversation with Adam Bauman Leadership isn't about having the biggest title in the room. It's about having the courage to step up when others won't. In this episode of the Discipline Over Comfort Podcast, I sit down with entrepreneur, small busines...
12 Jul 2026
The Decisions That Separate Great Leaders | Hassan Bash | Discipline Over Comfort Ep. 4
Most entrepreneurs and leaders treat data as a commodity, but Hassan Bash reveals why the real constraint isn’t information—it's decision-making itself. Despite AI becoming ubiquitous, only 6% of companies actually leverage it to improve bottom-line re...
6 Jul 2026
The $100,000 Phone Call Most Businesses Never Make | Episode 3
Most business owners think they have a marketing problem. Many actually have a customer experience problem. In this episode of Discipline Over Comfort, Bob Theriot shares one of the most valuable business lessons he learned from bestselling sales exper...
27 Jun 2026
One Decision Can Change Your Life | Discipline Over Comfort with Bob Theriot | Episode 2
One Decision Can Change Your Life | Discipline Over Comfort with Bob Theriot | Episode 2 Comfort might seem harmless, actually, it’s quietly stalling your progress more than failure ever could. In this episode, Bob Theriot exposes how endless comfort z...
22 Jun 2026
Welcome to Discipline Over Comfort | Episode 1
Welcome to the very first episode of Discipline Over Comfort. In this inaugural episode, I share why I decided to bring the podcast back, what listeners can expect moving forward, and the philosophy that has guided my life, leadership, and career for d...
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