Jonah Babins from Discourse in Magic tackles magic’s hardest issues, theories, philosophies, discussion, and more to help you explore. He jumps into all sorts of magic, and resources, and most importantly actionable tips to help better the art and become a killer performer!
Discourse in Magic
Claim This Podcastby Jonah Babins and Tyler Williams
4.7(92 reviews)
369 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇨🇦
45
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality21
Social0
YouTube76
Engagement96
Podcast Overview
Jonah Babins from Discourse in Magic tackles magic’s hardest issues, theories, philosophies, discussion, and more to help you explore. He jumps into all sorts of magic, and resources, and most importantly actionable tips to help better the art and become a killer performer!
Language
🇺🇲
Publishing Since
4/20/2016
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45
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality21
Social0
YouTube76
Engagement96
5
Excellent Areas
2
Good Performance
12
Growth Opportunities
excellent
Episode Length
47 minutes
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good
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Every 9 days
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needs improvement
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2.0/5
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Recent Episodes
May 28, 2026
AI For Magicians
Host Jonah Babins explains how magicians must embrace AI to innovate their businesses and automate tedious tasks, offering a competitive edge.
April 12, 2026
Inside the Chicago Magic Round Table
<p data-path-to-node="1">In this special episode, Jonah Babins shares a “meaty” excerpt from his recent business lecture delivered to the <strong data-path-to-node="1" data-index-in-node="113">Chicago Magic Round Table</strong>. Recorded while Jonah was in the midst of a residency at the <strong data-path-to-node="1" data-index-in-node="200">Chicago Magic Lounge (654 Club)</strong>, this session skips the tricks and goes straight to the systems that allow a performer to scale from a hobbyist to a high-earning professional.</p> <p data-path-to-node="2">Jonah breaks down the exact philosophy they use at the <strong data-path-to-node="2" data-index-in-node="113">Toronto Magic Company</strong>. While the full lecture covers everything from t-shirts to thumb tips, this episode focuses on the “engine” of your business: how you handle leads, how you optimize your time, and when it’s finally time to ditch the spreadsheet for something more powerful.</p> <hr data-path-to-node="3" /> <h3 data-path-to-node="4">What You’ll Learn in This Episode</h3> <ul data-path-to-node="5"> <li> <p data-path-to-node="5,0,0"><strong data-path-to-node="5,0,0" data-index-in-node="0">The Chicago Residency:</strong> Jonah’s experience performing close-up in the legendary 654 Club and the unique energy of the Chicago magic scene.</p> </li> <li> <p data-path-to-node="5,1,0"><strong data-path-to-node="5,1,0" data-index-in-node="0">Systems vs. Software:</strong> Why you shouldn’t buy a CRM until your current system is “breaking” from too much success.</p> </li> <li> <p data-path-to-node="5,2,0"><strong data-path-to-node="5,2,0" data-index-in-node="0">The “Fast Talker” Philosophy:</strong> Why Jonah pushes the pace during business lectures and how to absorb high-level strategy without getting overwhelmed.</p> </li> <li> <p data-path-to-node="5,3,0"><strong data-path-to-node="5,3,0" data-index-in-node="0">Lead Management:</strong> The transition from manual copy-pasting to automated forms and why efficiency is the ultimate competitive advantage.</p> </li> <li> <p data-path-to-node="5,4,0"><strong data-path-to-node="5,4,0" data-index-in-node="0">AI in Magic:</strong> Why <strong data-path-to-node="5,4,0" data-index-in-node="17">Claude</strong> has become an indispensable “coworker” for drafting copy, organizing ideas, and managing the backend of a magic brand.</p> </li> </ul> <hr data-path-to-node="6" /> <h3 data-path-to-node="7">Key Pillars of the Lecture</h3> <h4 data-path-to-node="8">Identifying the “Break” Point</h4> <p data-path-to-node="9">Jonah discusses a common trap: magicians buying expensive software to solve problems they don’t have yet. He argues that you only need a system when you are getting so many leads that a simple spreadsheet is no longer manageable. Systems should be the solution to your growth, not a distraction from it.</p> <h4 data-path-to-node="10">Continuous Optimization</h4> <p data-path-to-node="11">The secret to the Toronto Magic Company’s success isn’t one big secret—it’s a thousand small optimizations. Jonah explains the importance of looking at every step of your booking process and asking, “How can this be 1% better?”</p> <h4 data-path-to-node="12">Leveraging Modern Tools</h4> <p data-path-to-node="13">From using AI like <strong data-path-to-node="13" data-index-in-node="19">Claude</strong> for business heavy-lifting to utilizing automation for client inquiries, Jonah highlights how modern tech allows a solo performer to operate with the professionalism of a much larger agency.</p> <hr data-path-to-node="14" /> <h3 data-path-to-node="15">Mentions & Links</h3> <ul data-path-to-node="16"> <li> <p data-path-to-node="16,0,0"><a href="https://www.chicagomagiclounge.com/"><strong data-path-to-node="16,0,0" data-index-in-node="0">The Chicago Magic Lounge:</strong></a> A world-class venue and home to the <strong data-path-to-node="16,0,0" data-index-in-node="62">Chicago Magic Round Table</strong>.</p> </li> <li> <p data-path-to-node="16,2,0"><a href="https://www.chicagomagiclounge.com/"><strong data-path-to-node="16,2,0" data-index-in-node="0">Claude:</strong></a> Jonah’s recommended AI tool for business efficiency.</p> </li> <li> <p data-path-to-node="16,3,0"><strong data-path-to-node="16,3,0" data-index-in-node="0">Lecture Inquiries:</strong> If you want Jonah and Ben to bring this lecture (including the tricks!) to your club or convention, email <strong data-path-to-node="16,3,0" data-index-in-node="125">magic@torontomagiccompany.com</strong>.</p> </li> <li> <p data-path-to-node="16,4,0"><strong data-path-to-node="16,4,0" data-index-in-node="0">Follow Jonah:</strong> Find tips and business advice on Instagram <a class="ng-star-inserted" href="https://www.instagram.com/discourseinmagic" target="_blank" rel="noopener" data-hveid="0" data-ved="0CAAQ_4QMahgKEwjCkMv76OaTAxUAAAAAHQAAAAAQtQI">@discourseinmagic</a>.</p> </li> </ul> <p data-path-to-node="17"><strong data-path-to-node="17" data-index-in-node="0">Ready to bring Jonah to your city?</strong> If you’re part of a magic club or convention and want to learn the full business and performance system, reach out via email. Whether it’s a digital deep dive or an in-person workshop, let’s get your magic business scaling.</p>
March 19, 2026
Trading Places: Jonah Babins with The Magic Guys
<p><span style="font-weight: 400;">This week, </span><i><span style="font-weight: 400;">Discourse in Magic</span></i><span style="font-weight: 400;"> looks a little different. Instead of Jonah interviewing a guest, we’re sharing an episode where the tables were turned. Jonah recently sat down with </span><b>Josh Norbido</b><span style="font-weight: 400;"> and </span><b>Nick Kay</b><span style="font-weight: 400;">—better known as </span><b>The Magic Guys</b><span style="font-weight: 400;">—on their popular Australian-based livestream and podcast.</span></p> <p><span style="font-weight: 400;">The Magic Guys actually “robbed” Jonah of the FSM Award for top Magic Podcast this year, but there are no hard feelings here. Their show is famous for its high energy, active YouTube community, and hilarious banter, making this one of the most engaging “crossover” episodes yet. In this session, Josh and Nick grill Jonah on the inner workings of his business, his performance schedule, and his philosophy on growth.</span></p> <h1><b>What You’ll Learn in This Episode</b></h1> <ul> <li style="font-weight: 400;" aria-level="1"><b>The Toronto Magic Company Story:</b><span style="font-weight: 400;"> How Jonah built a brand that doesn’t just book him, but manages a roster of talent across the city.</span></li> <li style="font-weight: 400;" aria-level="1"><b>The FSM Rivalry:</b><span style="font-weight: 400;"> A behind-the-scenes look at the friendly competition between the top magic podcasts in the industry.</span></li> <li style="font-weight: 400;" aria-level="1"><b>The “Anti-Budget” Strategy:</b><span style="font-weight: 400;"> Why Jonah believes asking a client “What is your budget?” is one of the biggest mistakes you can make on a sales call.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Managing a Roster:</b><span style="font-weight: 400;"> The logistics and ethics of taking a cut from other magicians’ gigs and how to provide enough value to make it a win-win.</span></li> <li style="font-weight: 400;" aria-level="1"><b>The Power of Community:</b><span style="font-weight: 400;"> How The Magic Guys built a “fitspo” for magicians through livestreaming and Discord interactions.</span></li> </ul> <h1><b>Key Pillars of the Discussion</b></h1> <h4><b>The Business of Management</b></h4> <p><span style="font-weight: 400;">Jonah dives deep into how the </span><b>Toronto Magic Company</b><span style="font-weight: 400;"> operates. He explains the transition from being a solo performer to building a brand that clients trust, allowing him to book other magicians and take a management fee while ensuring the quality of the show remains high.</span></p> <h4><b>The Perfect Sales Approach</b></h4> <p><span style="font-weight: 400;">During the “grilling” session, Jonah shares one of his most important pieces of business advice: stop leading with budget. He argues that by focusing on the value and the specific needs of the event first, you position yourself as an expert rather than a commodity.</span></p> <h4><b>Content and Coaching</b></h4> <p><span style="font-weight: 400;">Jonah discusses his recent shift toward heavy Instagram content and his </span><b>Magic Business Mastermind</b><span style="font-weight: 400;">, where he helps performers scale from five figures to six figures and beyond.</span></p> <h1><b>Mentions & Links</b></h1> <ul> <li style="font-weight: 400;" aria-level="1"><b>Follow The Magic Guys:</b><span style="font-weight: 400;"> Check out Josh Norbido and Nick Kay on</span><a href="https://www.youtube.com/@TheMagicGuys"> <span style="font-weight: 400;">YouTube</span></a><span style="font-weight: 400;"> and their podcast.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Toronto Magic Company:</b><span style="font-weight: 400;"> Learn more about Jonah’s local management brand.</span></li> <li style="font-weight: 400;" aria-level="1"><b>FSM Awards:</b><span style="font-weight: 400;"> The annual awards recognizing excellence in magic media.</span></li> <li style="font-weight: 400;" aria-level="1"><b>The Mastermind:</b><span style="font-weight: 400;"> Message Jonah the word </span><b>“SALES”</b><span style="font-weight: 400;"> on Instagram</span><a href="https://www.instagram.com/discourseinmagic/"><span style="font-weight: 400;"> @discourseinmagic</span></a><span style="font-weight: 400;"> to get details on his upcoming workshop.</span></li> </ul> <p><b>Ready to stop asking about budgets and start closing bigger gigs?</b><span style="font-weight: 400;"> If you enjoyed this deep dive into the business side of magic, make sure to follow the </span><a href="https://discourseinmagic.com/newsletter/"><span style="font-weight: 400;">newsletter</span></a><span style="font-weight: 400;"> for tips sent out three times a week.</span></p>
369 total episodes available with 4 transcripts
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Frequently asked questions
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- What is Discourse in Magic?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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