About Discovering Opportunity with Dr. Ron Mitchell
In this podcast I explain the six key skills needed for discovering opportunity so that you can gain the skills necessary to assess new business ideas.
In this episode I explain how the idea of business flexibility fits into the systems model of opportunity discovery; and I focus on the idea of "harvesting" the new value discovered through fostering the three parts of business flexibility: minimized uncertainty, reduced ambiguity, and increased core competence.
In this episode I explain how the idea of utilizing and managing value non-appropriability fits into the systems model of opportunity discovery; and I focus on the idea of "harvesting" the new value discovered through effectively implementing the two key objectives of appropriability prevention: no waste, and no-holdup.
28 Jan 2021
Episode 4: Scarcity & Discovering Opportunity
In this episode I explain how the idea of utilizing and managing market scarcity fits into the systems model of opportunity discovery; and I focus on the idea of "harvesting" the new value discovered through effectively managing the two key drivers of market scarcity: non-imitability, and non-substitutability.
27 Jan 2021
Episode 3: Persistence & Discovering Opportunity
In this episode I explain how the idea of Persistence-over-time fits into the systems model of opportunity discovery; and I focus on the idea of "harvesting" the new value discovered through creating the three parts of persistence over time: repeat purchases, meeting a long term need, and setting the right volume goals.
26 Jan 2021
Episode 2: Value & Discovering Opportunity
In this episode I explain how the idea of Value fits into the systems model of opportunity discovery; and I focus on the idea of "harvesting" the new value discovered through creating the three parts of value: net buyer benefit, margins, and volume.
18 Jan 2021
Episode 1: Innovation & Discovering Opportunity
In this episode I introduce myself, explain why I created this Podcast series, how Innovation fits into a systematic model of opportunity discovery that consists of inputs-process-outputs; and I focus on the idea of "harvesting" new value through innovation.
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