Welcome to Disrupting the Degree. The education marketing podcast. With industry trends and actionable ideas across the higher education student experience, brand and marketing. Throughout this series we'll bring you expert guests, discussing everything from international education, to digital marketing and blended learning.
Disrupting the degree is brought to you by Zeenat Fayaz and Zainab Fayaz from The Brand Education, and Stephen Cleary from Carnival Content.
15. The London Interdisciplinary School with Ed Fidoe
In this episode we’re joined by Ed Fidoe, Chief Executive at the London Interdisciplinary School. LIS a brand-new university with its own degree awarding powers. It’s launching in September 2021 and has attracted academics from prestigious universities including Oxford, Harvard, UCL and LSE.
They have developed the UK's first interdisciplinary degree. Focusing on interdisciplinary problems and methods, rather than specialising in one subject. Ed talks about their focus on extraordinary teaching, teaching design, their alternative admissions process and how they planned a brand new university.
16 Mar 2021
14. Distance learning and innovation with the University of London - Angela Sexton
In this episode of disrupting the degree, we’re joined by Angela Sexton, Head of Marketing Innovation and Development at the University of London and former Head of Marketing and Communications for the British Council. We discuss the University of London's non-traditional approach to higher education, marketing non-campus-based provision, international recruitment and big tech in HE.
17 Dec 2020
13. Positive PR and crisis comms with Emma Leech
Emma Leech, Director of Marketing and Communications at Nottingham Trent University, former President and current Vice-President of CIPR joins us for this episode of Disrupting The Degree. We discuss the importance of positive PR for brand, managing crisis communication effectively and how she's created high performing marketing and communication teams.
1 Dec 2020
12. Building UCL’s world-leading brand, with Collette Lux
We're joined by Collette Lux, Executive Director of Communications and Marketing at UCL (University College London). We discuss the importance of branding for universities, the process she uses for defining a brand and the inspiration she takes from outside of the education sector. We talk about her career in brand marketing, from Unilever to the BBC and then to higher education.
24 Nov 2020
11. The forward thinking vision of UAE's largest university, with CEO Dr Abdullatif AlShamsi
Designing accredited degrees for the jobs of the future. This episode explores the brilliant strategic vision of Dr Abdullatif AlShamsi, President & CEO of Higher Colleges of Technology, UAE. We discuss the future of higher education, using AI to personalise degree programmes and universities switching to a life long learning model.
HCT is the UAE's largest applied higher education institution, with over 23,000 students attending 16 modern technology oriented campuses.
17 Nov 2020
10. Communication, empathy and authenticity in higher education
Manchester University’s Covid fence protest, overpriced food parcels for student’s self-isolating and using influencers to promote institutions they didn’t attend. In our tenth episode, we discuss some of the issues the media has picked up in UK higher education and how they could have been avoided. We discuss the importance of communication, empathy and authenticity in marketing.
11 Nov 2020
9. Connecting learners with employers - Facebook's partnership with Coursera, with Nicole Goldstein
Affordable, accelerated learning and connecting graduates with employers - why Facebook have moved into professional education.
This week we’re joined by Facebook’s Nicole Goldstein. We talk about the new Facebook Social Media Marketing course, why they felt there was a skills gap that universities weren’t satisfying and how they’re connecting graduates of their course with employers.
Nicole leads Facebook’s growth strategy, customer acquisition and retention. She shares the learnings from developing this innovative online professional certificate and the importance of affordable, accelerated learning. We were particularly interested in how they created simulated online environments with Coursera, to teach their students how to run social advertising campaigns.
27 Oct 2020
8. Digitalisation vs digital transformation with Cameron Mirza
This week we discuss the difference between digital transformation and digitalisation in higher education, the opportunities disruptive technology presents, and we unpick AI. To do this we’re joined by Cameron Mirza, an expert in international education reform within the UK and Middle East.
13 Oct 2020
7. Brand, differentiation and high performing teams with Martyn Edwards
This week we’re joined by Martyn Edwards, Director of Marketing & Advancement at Loughborough University. We discuss the importance of diversity and empowerment in a high performing marketing team. We also go in-depth on brand, data, differentiation and marketing strategy for higher education.
6 Oct 2020
6. Fire, fever and freshers - Clearing 2020 at Swansea University, with Rebecca Lever
How to plan for 2020! In this episode we’re joined by Rebecca Lever, Associate Director of Marketing and UK Student Recruitment at Swansea University. She talks about their planning process, the fire on campus, virtual events, Covid and Clearing 2020.
29 Sept 2020
5. Advocating mental health and wellbeing, with Felicity Gasparro
In this episode we’re joined by Felicity Gasparro, owner of Oyster Outcomes and Associate Consultant for SUMS. We discuss her research into the wellbeing and mental health of academics and staff during Covid.
21 Sept 2020
4. Torrens University - 160 to 20,000 students in six years, with Bryce Ives
Torrens is Australia’s newest and fastest growing university. Launching in 2014 with 160 students, it now has almost 20,000.
In this episode of Disrupting The Degree, we try to understand how a new university can grow so quickly in such a competitive market. To do this, we’re joined by Bryce Ives, Vice President, Communications and Public Affairs for Torrens. We talk about Torrens’ business model, marketing strategy and values.
Bryce explains how they provide a high-quality hybrid approach to online and campus-based education. He talks about how profit and purpose can go hand in hand and that students choose how, what and where they want to study.
14 Sept 2020
3. Blended learning, innovation and supporting new students with Simon Thomas
In this episode of Disrupting The Degree, we’re joined by Simon Thomas from the University of South Wales. We talk about blended learning, innovation in higher education, the future of online learning and supporting students during the pandemic.
Simon Thomas is the Course Leader for USW's Fashion Business and Marketing BA. He is an expert in digital marketing, strategic project management, and entrepreneurship. With 20 years active industry experience, Simon holds a colourful portfolio of acclaimed projects, most recently as the founder of Street Food Circus.
7 Sept 2020
2. International education strategy post-Covid with Clive Jones
If you are involved in international university education, then this episode is not to be missed! We're joined Clive Jones, the Director of Metamorphis Digital based in New Zealand. Clive has extensive experience in international marketing and was responsible for transforming New Zealand's international education proposition.
In this episode we discuss Clive’s extensive research into the future of international education, his five 'megatrends' and how to succeed in a post-Covid world. These trends include supply outstripping demand, the ageing population in China, AI and automation, Gen Z in the classroom and climate change.
31 Aug 2020
1. Welcome Week and the 'new' student experience
Welcome to the very first episode of Disrupting The Degree. The education marketing podcast.
In this episode we’re discussing Welcome Week and the student experience during Covid. Including virtual and outdoor events, socials, WiFi and the need for universities to invest.
Disrupting The Degree is brought to you by Zeenat Fayaz and Zainab Fayaz from The Brand Education and Stephen Cleary from Carnival Content.
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