Disruption and Kindness is a branding podcast built by Monsoon. Travis Swearengen and Caleb Monroe dive deep into branding principles and brand wins and fails happening in culture today.
Ep. 018 - Brand Visibility. Creating Top of Mind Awareness
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe talk about brand visibility for businesses.
We discuss the strategy behind creating top of mind awareness and the many red flags you need to watch out for.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
25 Jul 2023
Ep. 017 - X Marks the Spot? The Death of Twitter.
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe talk about the death of Twitter and the new brand launch of X.
We discuss the strategy behind rebranding X and whether Elon Musk's new brand will be successful.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
19 Jul 2023
Ep. 016 - An Intro to AI, Are Robots Taking Over?
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe talk about AI disruption and whether robots are actually taking over.
We discuss which AI tools we leverage inside our agency to increase profits and client success.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
12 Jul 2023
Ep. 015 - Zuck vs Musk | The Fight for Social Supremacy
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe talk about what the brewing showdown between Mark Zuckerberg and Elon Musk.
We discuss the new social media platform 'Threads' that seeks to become a Twitter killer.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
28 Jun 2023
Ep. 014 - Automation Tools to Grow Your Business
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe talk about what Automation tools that we use at Monsoon and recommend to our clients.
We discuss the most effective places you can leverage automation in your business and when businesses take it too far.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
21 Jun 2023
Ep. 013 - 2023, The Craziest Year for Brands
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe talk about how 2023 is shaping up to be the craziest year for Brands.
We discuss how Reddit, Bud Light, and Target have found themselves in the center of community battles they created.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
26 Feb 2021
Ep. 012 - Creating Culture and Fighting Systemic Poverty
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe talk about creating culture with special guest Jonathan Wynne from TOVA Coffeehouse.
Jonathan is a missional leader with a passion for creating solutions for systemic poverty and is the Executive Director at TOVA Coffeehouse.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing. www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
12 Feb 2021
Ep. 011 - Chasing Authenticity and Building Online Community
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe talk about the power of authenticity with special guest Dylan Moore from Pecan Ridge.
Dylan is a natural-born connector of people, community builder, and the Sales Director at Pecan Ridge.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing. www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
20 Nov 2020
Ep. 010 - Underdog Brands and the Limits of Color Psychology
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe break down the limits of color psychology, Underdog vs Leader brands, and Sherwin-Williams bungled opportunity.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
13 Nov 2020
Ep. 009 - Clean Shaven Colonels and Lightning Tequila
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe break down our hiatus, Kraft's canceled Noods, and Tesla's brilliant launch.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
16 Oct 2020
Ep. 008 - Brand Personas: The Good, The Sass, and the Creepy
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe break down our West Texas roots, the power of brand personas, and a marketing strategy that takes it too far.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
9 Oct 2020
Ep. 007 - Bing's New Name and Krafts Hot Steamy Noods
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe break down refinding personal vision, Microsoft's brand move, and Kraft's steamy new way to send noods.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
2 Oct 2020
Ep. 006 - The US Navy fights Trolls and Burger King's Brilliant Marketing
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe break down protecting priorities in our lives, the US Navy's foray into esports, and Burger King's impressive marketing gamble.
— Disruption and Kindness is brought to you by Monsoon. Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
25 Sept 2020
Ep. 005 - Embracing Failure and Modern vs Traditional Brands
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe give advice to aspiring entrepreneurs and breakdown the difference between Modern/High Tech and Classic/Traditional brands.
— Disruption and Kindness is brought to you by Monsoon.
Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com
— You can listen to Disruption and Kindness on any of your favorite podcast apps!
18 Sept 2020
Ep. 004 - High Energy Brands and a Tale of Two Cities
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe break down spontaneous vs careful thinking brands, giving grace to ourselves as business owners, and the Netflix Cuties controversy.
—
Disruption and Kindness is brought to you by Monsoon.
Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com (http://www.growwithmonsoon.com/)
—
You can listen to Disruption and Kindness on any of your favorite podcast apps!
11 Sept 2020
Ep. 003 - Digging Deep and Travis Scott's McCollab
In this episode of Disruption and Kindness, Travis Swearengen and Caleb Monroe dig deep into our motivation, new creative director, and Travis Scott's collab with McDonalds.
—
Disruption and Kindness is brought to you by Monsoon.
Monsoon is a team of storytellers based out of West Texas that helps businesses and brands grow through design, web, and marketing.
www.growwithmonsoon.com (http://www.growwithmonsoon.com/)
—
You can listen to Disruption and Kindness on any of your favorite podcast apps!
4 Sept 2020
Ep. 002 - Brand Fluidity and Finger Licking Slogans
This week Travis Swearengen and Caleb Monroe break down how fluid a business' brand can be, Apple vs. Fortnite, and KFC's new slogan.
20 Aug 2020
Ep. 001 - Branding and the Death of Mr. Peanut
Travis Swearengen and Caleb Monroe break down branding, the killing of Mr. Peanut, and the Washington Football Team.
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