#distillerysessions is the podcast series from distillery, where we explore the latest trends and upcoming marketing tools bouncing around in the industry. From personalised videos, to creating brand fandoms and the impact you can have on your audience.
We invite you to listen in, take part and learn with our discussions. Send your thoughts and ideas to us on Twitter, Instagram or Facebook @wearedistillery (https://soundcloud.com/wearedistillery). Make sure you subscribe and a rating...and stay tuned for our upcoming series: #distillerySessions
S4 Ep2: Meet David Keene, Chief Marketing Officer, Europe at Wipro
In the second episode of season 4 of distillery Sessions, our founder Steve Wheen chats with David Keene, European CMO of tech giant Wipro. David reveals his inspiring journey to becoming a CMO and shares his insights into the world of B2B marketing.
We discuss:
Customer-centricity: Putting the customer at the core of your marketing
Agile marketing: How a software development mindset can elevate your campaigns
Content marketing in a noisy world: Why quality should always trump quantity
And of course, any topical discussion couldn't avoid AI!
If you're a marketer looking for actionable strategies and expert advice, don't miss this episode!
Follow David on LinkedIn:
https://www.linkedin.com/in/davidkeenex/ (https://www.linkedin.com/in/davidkeenex/)
Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery
30 Nov 2023
S4 Ep1: Meet Efrain Ayala, Global Creativity & DEI Director at Reckitt
From judging at Cannes Lions to the gender pain gap to the WFA's 12-step creative process...our first episode in series 4 is chock full of insights.
Settle in and enjoy the first episode in our latest series of distillery sessions and get involved on social - #distillerysessions
Connect with Efrain on LinkedIn here (https://www.linkedin.com/in/efrainayala/).
Learn more about the WFA and download the whitepaper here (https://wfanet.org/).
See My Pain - https://www.nurofen.co.uk/see-my-pain/ (https://www.nurofen.co.uk/see-my-pain/)
Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery
23 Nov 2023
Building customer trust - the key to successful customer advocacy
Building trusted relationships is one of the lynchpins of securing customer loyalty. But how do you create genuine trust?
Here's a recording of our key-note panel at the recent Customer Marketing Summit in San Francisco.
Our panelists include:
Joshua Zerkel, Head of Global Engagement Marketing (Community), Asana
Allison Johnson, Global Customer Marketing lead, OKTA
Andreas Silva, Customer Advocacy Manager, Alteryx
Steve Wheen, Global CEO, distillery
You can learn more by downloading our white paper at www.wearedistillery.com (http://www.wearedistillery.com)
Season 4 is coming right up...
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