Each episode dives into the heart of entrepreneurship, branding, and the transformative journeys of business owners. Each episode is a vibrant mix of stories, strategies, and the occasional 'Lightning Challenge', offering insights and entertainment alike. Join us as we explore the pivots, challenges, and triumphs that define the entrepreneurial spirit and branding. Whether you're launching a startup or scaling your business, there's something here to inspire and ignite.
Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.
Should you design your startup business brand now?
Spotlight Guest
I chat with Adib Bamieh who has 15+ years working as COO and CEO of various startups including Base PT, Henchman, TravelNest, Chip Financial and extensive experience in hospitality and finance. Adib works to a pragmatic approach of understanding what businesses need at the right time.
Adib has led a number of companies through strategy changes and business transformation projects. He specialises in workflow management and high growth businesses and is in his element when supporting businesses to get more from their teams.
Get Your Brand Score Report
Follow this link (https://brandscape.scoreapp.com/) to find out if your brand matches your ambition.
Looking for more brand resources here's 6 simple focus points (https://www.danielocock.com/brand-value/) that will help add value to your brand vision.
Key moments:
13 min - Why a fascination with startups.
25 min - When can you define your brand?
27 min - Funded startups and brand credibility.
31 min - Can brand polish a turd? The quality of your product.
35 min -The most common brand mistakes from founders.
Connect with Adib
Adib Bamieh - LinkedIn (https://www.linkedin.com/in/adib-bamieh/)
Bamboo Orchard (https://bamboo-orchard.com/)
Boldest Brand
Bang & Olufsen (https://www.bang-olufsen.com/en/gb)
About the show
Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock (https://www.danielocock.com/) a brand identity specialist (https://www.danielocock.com/brand-identities/) with over 20 years design experience and founder of Vie Design Co.
5 Apr 2023
How to get brand right on video
Spotlight Guest
I chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops (https://vidchops.com/). It assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos.
This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand.
Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.
Get Your Brand Score Report
Follow this link (https://brandscape.scoreapp.com/) to find out if your brand matches your ambition.
Looking for more brand resources here's 6 simple focus points (https://www.danielocock.com/brand-value/) that will help add value to your brand vision.
Key moments:
17 min - Does your brand keep viewers engaged in video content?
19 min - Top 5 brand assets for video
30 min - What mistakes do most people make with brand on video?
34 min - Vidchops, from startup to thriving business
47 min - Using AI in YouTube video - Jump cutting and more
Connect with Augie
Augie Johnstone - LinkedIn (https://www.linkedin.com/in/augiejohnston/)
VidChops
Augie Johnstone - YouTube (https://www.youtube.com/@augie_johnston)
Boldest Brand
Nike (https://www.nike.com)
Mentioned in this episode:
Descript (https://www.descript.com/)
About the show
Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock (https://www.danielocock.com/) a brand identity specialist (https://www.danielocock.com/brand-identities/) with over 20 years design experience and founder of Vie Design Co.
25 Nov 2022
How do you add personality to brand messaging?
Spotlight Guest
I chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality.
Get Your Brand Score Report
Follow this link (https://brandscape.scoreapp.com/) to find out if your brand matches your ambition.
Looking for more brand resources here's 6 simple focus points (https://www.danielocock.com/brand-value/) that will help add value to your brand vision.
Key moments:
From artist to copywriter - 10:50
What is brand messaging? - 17:40
What are the most common brand messaging mistakes? - 20:30
Where to start with personality & brand messaging - 26:50
5 easy ways to add personality to your brand’s website copy - 30:12
Connect with Meghan
Linktree - https://linktr.ee/meghandowns (https://linktr.ee/meghandowns)
Meghans Free download – 5 easy ways to add personality to your brand’s website copy - https://subscribepage.io/xu3trS (https://subscribepage.io/xu3trS)
Meghans Website - https://meghandowns.co.uk/ (https://meghandowns.co.uk/)
Boldest Brand
Beauty Pie - https://www.beautypie.com/
Mentioned in this episode:
Monzo - https://monzo.com/
About the show
Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock (https://www.danielocock.com/) a brand identity specialist (https://www.danielocock.com/brand-identities/) with over 20 years design experience and founder of Vie Design Co.
Contact Divided by Brand
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