A fun and chill take on the fundamentals of digital marketing with a focus on search marketing as a foundation.
Ideal for noobs or those with experience looking for a different perspective.
Hi Dizzle fans,
Thank you for sticking with us, episode 6 is now live!
In this episode we discuss the ins and outs of technical SEO. This is quite a vast subject so we touch on all the main aspects and will delve into the nitty gritty in individual episodes.
Consider this episode a technical seo for beginners guide.
We delve into
mobile friendliness
site speed
SEO friendly coding
Why developers still do not grasp the concepts
Who should manage and coordinate such tasks in the marketing team
Before you listen to this episode, we suggest you have listen to our episode on UI/UX and its importance in SEO (https://anchor.fm/dizzlepodcast/episodes/The-Importance-of-UI--UX-in-SEO-e91ncv) & SEM.
Further reading:
Excellent guide (https://www.searchenginejournal.com/technical-seo/) by Search Engine Journal on technical SEO
12 Jan 2020
The Mysterious Algorithm
Hi everyone,
Happy New Year. May 2020 be a great year for you.
Sorry for the long wait, but we decided to start posting episodes again in January of the new year and not get lost in the year end rush of 2019.
This episode and the one that follows it were recorded in advance hence why some of the banter may be a little dated.
So in this weeks podcast we realized we had not actually spoken about the search engine algorithm. We spoke about the advent of the search engine in our first episode (https://anchor.fm/dizzlepodcast/episodes/The-Evolution-of-the-Search-Engine-e6drjr), but not really about its soul, the algorithm that sorts and presents information and results to users.
We will be focusing on Google's algorithm as it is the most commonly used one and is the foundation for all things SEO.
This episode will discuss the algorithm and the many forms it has evolved through, from its early days to the sophisticated monster it is now.
Further reading (clickable):
History of Google Algorithm Updates (https://www.searchenginejournal.com/google-algorithm-history/)
Google Search Console (https://search.google.com/search-console/about) - Google's tool to monitor your standing in Google algorithm's eyes
BERT (https://www.searchenginejournal.com/google-bert-update/332161/) - The most significant update to the Google algorithm yet
17 Nov 2019
The Importance of UI & UX in SEO
Hello Listeners,
Really sorry for the long delay in getting Ep4 out. It is a complex topic which we wanted to explain right. So it took a few takes and numerous edits to get right.
This is a topic many SEO & Digital Marketing specialists seem to gloss over when developing websites and apps, but will offer more benefits in the long run than any digital marketing strategy would.
User interfaces and user experiences affect every facet of life, from physical to the digital. Without thoughtful design and consideration for both the end user and the supplier, a product or service is doomed to perform poorly.
This episodes aims to discuss the pure fundamentals of both elements and their importance both in the SEO field and the world at large.
Further Reading (click the text)
Online courses to learn more about UI & UX (https://www.interaction-design.org/)
UXBuzz by Lahiru (https://www.instagram.com/uxbuzz/?hl=en)
Articles by Professor Don Norman (https://jnd.org/)
22 Oct 2019
What Are Keywords?
Hello Everyone!
We are back with another episode of the Dizzle Digital Marketing Podcast.
In this episode we continue our search engine optimization journey by asking "What are keywords for SEO?"
Keyword are the key building blocks when it comes to the formulation of an SEO strstegy and figuring out how user search for your products and services.
So jump in to this episode to find out how you can give your website the edge in terms of visibility & relevance.
Before we conclude, we would like to also give a huge shout out to friend of the show Amesh who helped us with audio editing for this episode. We had a lot of ambient interference that Amesh helped tone down.
Further reading links:
How to Do Keyword Research for SEO: A Beginner's Guide (https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht)
Google Keyword Planner (https://ads.google.com/intl/en_lk/home/tools/keyword-planner/)
14 Oct 2019
What is SEO?
Hi Everyone!
We are back with episode 2 of the Dizzle Digital Marketing Podcast. This week we get into what is Search Engine Optimization or SEO as its known in the podcast.
We start with addressing what SEO is, and what elements overall contribute to a SEO Friendly website or app.
Topics we discuss include:
What is SEO
Key element of a well optimized site
How user experience plays into SEO
Speed
Content
Oh and before we forget, a huge thank you to everyone that listened to our premier episode, we were pleasantly surprised and delighted by the response.
We are also now available on the following platforms:
Spotify
Breaker
RadioPublic
Our Instagram page is now live as well. So do follow for extra tips and updates on new episodes. You can also get in touch with us via DM and ask us questions to address in upcoming shows.
Further reading links for this episode
SEO 101 (https://www.searchenginejournal.com/seo-101/) is probably the best guide we can recommend
You can test your website's SEO friendliness via Google's Test My Site tool (https://www.thinkwithgoogle.com/feature/testmysite/)
8 Oct 2019
The Evolution of the Search Engine
A huge and warm welcome to the Dizzle digital marketing podcast. The Dizzle is a podcast on digital marketing, hosted by 3 friends who have been in the industry for over 8+ years.
We regularly talk about search marketing and digital and figured, why not share our insights with everyone out there. We have tried to keep things casual and conversational to cut out the formality and really immerse you the listener into our group.
We wanted to start off with the real ground level basics and go up from there.
So the first episode is all about the evolution of search and search engines. We felt this was a good starting point to put all the search marketing stuff into perspective.
We hope you enjoy and would love for some feedback.
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