73: What is the path of becoming a CEO? (with Peta Ellis)
Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!
Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.
The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.
https://pitchpleasegame.com/ (https://pitchpleasegame.com/)
THE GUEST
Peta Ellis is the General Manager at Beaten Zone Venture Partners. Beaten Zone backs early-stage Australian teams developing technology to enhance the lethality and survivability of our warfighters.
THE SHOW
DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.
Connect with Peta Ellis
LinkedIn: https://au.linkedin.com/in/petaellis (https://au.linkedin.com/in/petaellis)
Website: https://www.linkedin.com/company/mochary-method (https://www.linkedin.com/company/mochary-method)
Connect with me:
YouTube: https://youtube.com/@joelditrapani (https://youtube.com/@joelditrapani)
Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ (https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ)
LinkedIn: https://www.linkedin.com/in/joel-ditrapani/ (https://www.linkedin.com/in/joel-ditrapani/)
Calendar: https://cal.com/joelditrapani (https://cal.com/joelditrapani)
Email: podcast@joelditrapani.com (mailto:podcast@joelditrapani.com)
Website: https://joelditrapani.com/ (https://joelditrapani.com/)
21 Dec 2025
72: Balancing loyalty with business profit (with Alexis John D'Amecourt)
Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!
Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.
The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.
https://pitchpleasegame.com/ (https://pitchpleasegame.com/)
THE GUEST
Alexis John d'Amecourt is the CEO at Mochary Coaching, where he leads a global team working with the world’s most ambitious startup CEOs. With over 25 years of leadership experience across tech, media, and entertainment, Alexis brings tactical clarity, emotional intelligence, and deep insight to every coaching session. His clients—founders and investors behind companies backed by Accel, a16z, Sequoia, and more—have raised over $4.1 billion and scaled teams into the thousands. At the core of his coaching is the Mochary Method, a proven framework for leadership used by icons like Sam Altman and Brian Armstrong. Guided by empathy, humor, and honesty, Alexis helps leaders grow as fast as their companies.
THE SHOW
DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.
Connect with Alexis John D'Amecourt:
LinkedIn: https://www.linkedin.com/in/alexisdamecourt (https://www.linkedin.com/in/alexisdamecourt)
Website: https://www.linkedin.com/company/mochary-method (https://www.linkedin.com/company/mochary-method)
Connect with me:
YouTube: https://youtube.com/@joelditrapani (https://youtube.com/@joelditrapani)
Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ (https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ)
LinkedIn: https://www.linkedin.com/in/joel-ditrapani/ (https://www.linkedin.com/in/joel-ditrapani/)
Calendar: https://cal.com/joelditrapani (https://cal.com/joelditrapani)
Email: podcast@joelditrapani.com (mailto:podcast@joelditrapani.com)
Website: https://joelditrapani.com/ (https://joelditrapani.com/)
14 Sept 2025
71: What do startup founders struggle with most? (with Niall Wogan)
Buy my game! I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!
Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.
The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.
https://pitchpleasegame.com/ (https://pitchpleasegame.com/)
THE GUEST
Niall Wogan is the CEO & Verve Fitness. VERVE Fitness is one of the biggest International brands for premium quality gym and fitness equipment for home & commercial gyms. I see their equipment at every gym I go to. On top of this, Niall is a super Tony Robbins fan which I love, because Tony Robbins was one of the first books I ever reviewed on my podcast.
THE SHOW
DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.
Connect with Niall Wogan:
LinkedIn: https://au.linkedin.com/in/niallwogan (https://au.linkedin.com/in/niallwogan)
Website: https://www.vervefitness.com.au/ (https://www.vervefitness.com.au/)
Connect with me:
YouTube: https://youtube.com/@joelditrapani (https://youtube.com/@joelditrapani)
Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ (https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ)
LinkedIn: https://www.linkedin.com/in/joel-ditrapani/ (https://www.linkedin.com/in/joel-ditrapani/)
Calendar: https://cal.com/joelditrapani (https://cal.com/joelditrapani)
Email: podcast@joelditrapani.com (mailto:podcast@joelditrapani.com)
Website: https://joelditrapani.com/ (https://joelditrapani.com/)
Who has been a guest on DO AS I SAY
Names identified in recent episode analyses. Showing up to five guests.
Daniel Flynn
Yuvan Sundrani
Simon Horne
Marcus Zeltzer
Josh Simons
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
62,783
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
3.9 / 5
15 ratings
Podcast Authority Score: 64 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
63
Social presence
0
YouTube
85
Engagement
75
Contact DO AS I SAY
Guest appearances
Books guests
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