Do good and Do Well

About Do good and Do Well

I'm Sarah Fox and this is Do Good and Do Well, a podcast for purpose driven leaders and founders exploring how you can make a positive contribution without burning out. Join me as I talk to people about ways we can do good in our work and businesses, about how we can lean into our values and what matters and take care of ourselves in the process.

Publisher

Sarah Fox

Category

business · society & culture

Language

en

Explicit

No

First episode

10 Dec 2020

Latest episode

23 Nov 2025

Latest episodes

1 of 82 episodes have a transcript.

1. 

   23 Nov 2025

   Reframing 'Icky' Sales and Finding Your Purpose-Driven Message with Liz Painter

   n this episode of the Do Good and Do Well podcast, I talk with Liz Painter, an experienced messaging strategist and copywriter. With over two decades in journalism, software, and technology, Liz now dedicates her skills to helping purpose-led organizations communicate with authenticity and integrity. We dive into the tricky challenge of marketing and sales when it feels "icky"222. Liz shares her journey to align her work with her deep-seated desire to make a difference. We discuss the power of deeply understanding your audience through research and the non-negotiable role of integrity in all forms of communication. This is a grounded conversation about finding clarity, staying true to your values, and building a business that genuinely makes a positive impact. 💡 Key Takeaways Reframing Sales: Sales and marketing aren't inherently "evil". They are simply about telling people how you can help them. If you're really good at something, it's "rude" not to tell people about it, as this is how you make a difference Integrity is Core: Liz's background in journalism taught her to always maintain a core of integrity. This means only using marketing tactics you are genuinely comfortable with, especially when you are a purpose-driven organization. Deep Audience Understanding is Key: To communicate meaningfully, you must deeply understand your customer. The most effective method is to talk to them (e.g., customer interviews), but you can also use methods like review mining on sites like Amazon or Reddit to understand their motivations and problems. The Power of a Point of View: To be noticed and engage people, your organization needs to be clear on its point of view. Define what your organization thinks about specific industry issues and what it aims to make better. Actionable Clarity Exercise: To get in touch with your purpose and find your authentic voice, try a simple exercise: handwrite a letter to one specific customer or supporter, expressing why you do what you do and what you want to change. ⏱️ Episode Highlights 03:22: Liz explains her "pull" to work with purpose-driven organizations, reflecting on a personal need to have a positive impact on the world. 06:58: We discuss how Liz's journalism background emphasizes integrity, storytelling, and conciseness, contrasting this with the often-manipulative online marketing tactics. 08:58: Liz shares a defining moment from her journalism days – the ethical discomfort of the "death knock" – which cemented her core value of integrity in her work. 11:58: The crucial importance of conducting customer interviews (or "having a chat") to deeply understand your audience and uncover their true motivations for buying. 5:02: The value of an external person (like Liz) to help a founder gain clarity and a new perspective on their business and messaging 👤 About the Guest: Liz Painter Liz Painter is a messaging strategist and copywriter specialising in customer research, email marketing, and website copywriting, particularly for purpose-led businesses and organisation. LinkedIn: (The best place to find Liz): linkedin.com/in/lizpainter Website: commacomma.co.uk https://www.instagram.com/commacommacopy/ 🔗 Episode Links Peta O'Brien's Podcast: The Soapbox Podcast Lucy Lucraft: lucylucraft.co.uk (Producer) I would love to hear what you think of this episode, so please find me on Linked In (https://www.linkedin.com/in/sarahfoxcoach/). This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) You can find me on Linked In, or sign up to my weekly newsletter https://dogoodanddowell.myflodesk.com/newsletter which is where you'll find the best of me. I send emails on doing good and doing well and some behind-the-scenes stuff. Or if you're a coach and want tailored supervision and business development support, join this newsletter instead (Still Coaching: https://dogoodanddowell.myflodesk.com/still-coaching).

2. 

   27 Oct 2025

   Challenging the Status Quo, One Marathon at a Time with Hannah Cox

   Host Sarah Fox interviews business owner Hannah Cox about challenging the status quo through purpose-driven business and her 100-marathon Project Salt Run.

3. 

   28 Sept 2025

   From Public Service to Professional Coach with Sandra Whiles

   Host Sarah Fox interviews coach, mentor, and author Sandra Whiles about her transition from public service leadership to professional coaching, offering insights on career change and impactful new beginnings.

Inside a recent episode

020 We Are The Unheard, with Eve Horne

Published 8 Jun 2021 · Transcript excerpt

[…] But the butterfly effect is real. One small flap of the wings has a massive effect and us having this conversation might lead to someone listening and help them and they might change their life. And then they might help someone else just by saying one thing or listening and saying something to a parent that gives them some reflection. Anything, but that for me is do good and the other one was do well with it. Do well is I from what I take from that is to remember to look after you and and take take care of yourself and the world around you. So we can get so caught up in in everyday life that doesn't really mean anything. […]

Who has been a guest on Do good and Do Well

Names identified in recent episode analyses. Showing up to five guests.

• Hannah Cox
• Sandra Whiles
• Astrid Korin
• Keri Jarvis
• Siobhan Strode

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 63 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

93

Social presence

0

YouTube

0

Engagement

81

Contact Do good and Do Well

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Do good and Do Well