Doc Watson and Trig: The Inside View

About Doc Watson and Trig: The Inside View

From concepts to companies …. How do you take a project from $500 to $500k in revenue? How do you take a label from nowhere to 200 songs and 80 million streams in a year? How do you do both while remaining focused on God and Kingdom Building? From concepts to companies, Doc Watson (Jacob Makaish), Co-CEO of Reflection Music Group and Trig (James Rosseau, Sr.), CEO of Holy Culture, come together to share their long-standing relationship, as well as their individual and interwoven journeys through CHH. More importantly, they share their collective experiences with the intent of helping others that are embarking on this journey. Reflection Music Group is one of the most prominent entities in CHH, releasing more than 200 songs in 2019 alone, amassing more than 80 Million Streams. RMG’s roster includes Derek Minor, Canon, Byron Juane, DJ Standout, Danielle Apicella and Tony Tillman and through RMG Amplify, Thi’sl, Dee-1, Propanga, Roy Tosh, Mission, Brvndon P, Kurtis Hoppie, Ryhan Lamarr, Quinten Coblentz, and Sada K. Holy Culture promotes Christ, serves the Christian community and provides tools, all in a manner that is relevant to those engaged in hip-hop culture. Our tagline is "Connect, Collab and Inspire." We endeavor to create systems and processes that increase the efficacy of CHH, to create a community where iron sharpens iron and people work to understand each other’s gifts and how they work towards the benefit of the entire body (‭‭Proverbs‬ ‭27:17‬ ‭NIV‬‬, Romans 12:4-8) and to create a place where works are organized to edify believers and share the gospel with non-believers. About Doc and Trig Doc Watson (Jacob Makaish) Doc Watson is the CEO and co-founder of Reflection Music Group (RMG), an independent hip-hop label based out of Nashville, Tennessee. He started his journey in the music industry working in radio and as a producer. After garnering success hosting parties and releasing his own wave of projects at the height of the mixtape era, Watson found a need for a deeper purpose. That’s when he connected with Nashville-based artist Derek Minor to establish Reflection Music Group. Since the label’s founding in 2009, RMG has produced numerous nationwide tours, hosted its own SXSW showcase, and placed numerous projects on the Billboard charts, including multiple placements for Canon on the Top Rap Albums list. Minor, also a Grammy-winning artist, has had two projects on the prestigious Billboard 200. RMG now houses RMG Amplify, a distribution and marketing service available to artists without the commitment of signing to a label. Watson prides himself on being a marketing expert, emphasizing consistency and authenticity. Before getting into music, he spent 10 years in the Army as a member of the highly-respected 101st Airborne Division where he learned discipline and the importance of execution. Now, he and his wife enjoy working out, hiking and exploring the city together. Trig (James Rosseau, Sr.) James Rosseau, Sr. (Trig) is the CEO is the CEO of The Corelink Solution (the parent company for Holy Culture), a non-profit, 501(c)3 organization that exists to revitalize communities through programs that empower people to reach their potential. Coinciding with his 20 years in CHH (artist, producer, radio host, event promoter and media owner), he has spent the same in senior leadership positions in companies such as JPMorgan Chase, Allstate, and LegalShield. He serves on the DeVry University Board of Trustees, is the author of Success on Your Own Terms: 6 Promises to Fire up your Passion, Ignite Your Career and Create an Amazing Life and holds an Executive MBA from the Kellogg School of Management. He initially joined the Holy Culture Radio family in the early 2000s, became a partner in the business, the HolyCultureDownload Store, a mainstay prior to the launch of iTunes. Holy Culture launched its media outlet not long after that and the rest is history.

Publisher

Holy Culture

Category

business · music · religion & spirituality

Language

en

Explicit

No

First episode

30 Mar 2020

Latest episode

9 Dec 2025

Latest episodes

18 episodes in the feed.

1. 

   9 Dec 2025

   Episode 18: Collaborations

   On the latest episode of the Inside View, Doc Watson and James Rosseau aka Trig, sits down with Derek Minor and Canon for a powerful, unfiltered conversation about music, ministry, and the business behind both. They break down what truly makes a great collaboration—chemistry, trust, and the willingness to learn from each other. The trio opens up about creative burnout, evolving seasons, mental health, branding, artist development, and why patience and purpose matter more than chasing algorithms. Learn more about your ad choices. Visit megaphone.fm/adchoices

2. 

   29 Oct 2025

   Episode 17: Financial Literacy for Artists

   In this episode of The Inside View, James Rosseau Sr. (Trig) and Doc Watson, co-CEO of Reflection Music Group, explore the importance of financial literacy for artists. They reveal how lack of business knowledge—bad deals, overspending, and poor tax habits—can limit long-term success. Doc explains how setting up an LLC, managing publishing, and understanding ownership are key to financial stability. Together, they remind artists that creativity and business must coexist. This candid conversation challenges creators to steward their gifts wisely, build structure, and honor God through responsible financial management in their music careers. Learn more about your ad choices. Visit megaphone.fm/adchoices

3. 

   6 Oct 2025

   Episode 16: The Evolution of CHH

   In this episode of The Inside View, we explore the evolution of Christian Hip Hop—from early pioneers like Cross Movement, Gospel Gangstaz, and Tunnel Rats to today’s new generation shaping the culture. The conversation covers first encounters with CHH, the balance between gospel clarity and artistry, the shift from theological depth to clout-driven competition, and how social media, streaming, and AI are changing the game. We also discuss the importance of discipleship, accountability, and touring, along with what the future could look like for indie artists, labels, and the CHH community. Learn more about your ad choices. Visit megaphone.fm/adchoices

4. 

   5 Sept 2025

   Episode 15: Touring Smarter Not Harder

   In this conversation of the Inside View James Rosseau Sr. aka Trig, and Doc Watson discuss the complexities of the music industry, particularly focusing on the financial aspects of touring, the importance of genuine fan engagement, and the challenges artists face in maintaining relevance. They emphasize the need for artists to build deeper connections with their audience, understand their metrics, and navigate the financial realities of touring. The discussion also touches on the impact of music on individuals' lives and the lessons learned from experiences in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

5. 

   12 Aug 2025

   Episode 14: Faith & Business Non-Negotiables

   Join Doc Watson & Trig as they delve into the intricate balance between faith and business in the music industry. Discover the non-negotiables that guide industry leaders in maintaining integrity while pursuing success. From the importance of ownership to the dynamics of record labels, this episode offers valuable insights for artists and entrepreneurs alike. Don't miss out on this enlightening discussion! Learn more about your ad choices. Visit megaphone.fm/adchoices

6. 

   2 Jul 2025

   Episode 13: Difference Pre & Post Pandemic

   Doc Watson and James Rosseau Sr. analyze the shifting expectations for musicians, focusing on content creation, AI's influence, and the enduring power of live shows in this interview.

7. 

   3 Jun 2025

   Episode 12: Publishing & Licensing

   Industry experts explore the origins, evolution, and complexities of music publishing, including royalties, registration, and administration, offering insights for artists in this episode.

8. 

   4 May 2025

   Episode 11: Project Planning & Strategy

   Doc Watson and Trig explore the evolution of project planning and strategy within the music industry, focusing on artist development, brand alignment, and adapting to modern music distribution in this interview.

9. 

   1 May 2025

   Episode 10: Independent or Label? Key Considerations For Emerging Artists

   Industry experts discuss the critical factors emerging artists must consider when choosing between remaining independent and signing with a record label in this episode.

10. 

    29 Apr 2025

    Episode 9: How To Get Your Music Heard

    Doc Watson and James Rosseau explore the evolution of content creation in the Christian hip-hop industry, emphasizing authenticity and community involvement for artists to build a fanbase; this is an interview.

11. 

    28 Apr 2025

    Episode 8: Marketing Your Music

    Industry experts explore the challenges of marketing Christian Hip Hop music, including playlist placement and radio airplay, emphasizing strategic budgeting for long-term success in this episode.

12. 

    4 Aug 2020

    Episode 7: The A&R Process

    Doc Watson and Trig, along with Byron Juane, dissect the A&R process, exploring artist-label dynamics and crucial deal considerations in this interview episode.

13. 

    9 Jun 2020

    Episode 6: Music Publishing and Licensing

    Lynn Lowe, President of Music Services, joins Doc Watson and Trig to explore the critical aspects of music publishing and licensing for artists seeking successful careers in the music industry in this interview.

14. 

    27 May 2020

    Episode 5: Doc Watson meets "Bristol Poppins"

    Doc Watson discusses the importance of building a strong team and catalog power for sustainability in the music industry, offering advice to aspiring artist Bristol Poppins in this interview.

15. 

    11 May 2020

    Episode 4: Growing Pains … Establishing the “Blueprint”

    Doc Watson and Trig discuss the challenges of business growth, team building, and the transition from founder to CEO, highlighting the unseen struggles of entrepreneurship.

16. 

    28 Apr 2020

    Episode 3: Making Marketing Matter

    Doc Watson and Trig discuss marketing strategies, focusing on optimizing spending and understanding consumer behavior to drive better online conversion in this episode.

17. 

    15 Apr 2020

    Episode 2: Launching Reflection Music Group

    Doc Watson shares insights into launching Reflection Music Group in 2009, including the concept behind Amplify, which helps veteran artists expand their platform through distribution and marketing; this is an interview.

18. 

    30 Mar 2020

    Episode 1: History, Relationships, and the Foundation

    Doc Watson and Trig discuss their early relationship, Watson's transition from the military to music, and their eventual move into Christian hip-hop in this interview.

Who has been a guest on Doc Watson and Trig: The Inside View

Names identified in recent episode analyses. Showing up to five guests.

• Byron Juane
• Lynn Lowe
• Bristol Poppins

Podcast Authority Score: 3 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

5

Social presence

0

YouTube

0

Engagement

0

Contact Doc Watson and Trig: The Inside View

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.