DoFollow Podcast

About DoFollow Podcast

Say It Anyway is the podcast where we say the things about digital marketing you’re technically supposed to keep to yourself. Every week, hosts Mordy Oberstein (Head of Brand, SE Ranking) and Miruna Dragomir (CMO, Planable) take an honest — sometimes uncomfortably honest — look at what’s actually happening across the modern marketing landscape.

Publisher

SE Ranking x Planable

Category

business

Language

en

Explicit

No

First episode

8 Dec 2022

Latest episode

2 Jul 2026

Latest episodes

3 of 49 episodes have a transcript.

1. 

   2 Jul 2026TRANSCRIPT

   Marketing is flattening — if you're flat

   "Marketing is flattening" is the doomscroll take of the moment. Every CMO community, every newsletter, every panel: AI is going to make every brand sound the same, look the same, and blur into one giant beige blob. Mordy and Miruna think that take is missing the actual point — and quietly letting marketers off the hook. Miruna's rant: AI isn't a person. It's a tool. And like any tool, the output is a function of what you put in. Going back to Amanda Natividad's line from Episode 1 — AI is a m...

2. 

   10 Jun 2026

   Agents aren't marketing's biggest problem. Your team structure is!

   Every conference talk, every LinkedIn thread right now: agents, agents, agents. Mordy and Miruna think that framing is hiding the actual problem. The real struggle for most marketing teams isn't the technology — it's that the team is built for a world that doesn't exist anymore. Marketing orgs are still structured by channel, the way digital marketing was set up 25 years ago. SEO owns one lane, social another, content another, PR another. A monthly sync gets called "alignment," and everyone g...

3. 

   4 Jun 2026

   Will brand no longer matter because of AI?

   Brand Isn't Dying. You're Just Looking at the Wrong Part of the Funnel. Every few weeks, somebody declares brand dead because AI is going to handle the discovery, the research, and the decision for the user. Convenient theory. Also one that conveniently ignores about 80% of how marketing actually works. Mordy and Miruna take this one apart. The "brand doesn't matter anymore" argument only holds up if you pretend the funnel ends at the first interaction — no research, no comparison, no loyal...

Inside a recent episode

Marketing is flattening — if you're flat

Published 2 Jul 2026 · Transcript excerpt

[…] They're looking at what will give the investor confidence. And that creates a lot of flatlining, in my opinion. Yeah, 100%. And, you know, I was talking to our creative lead yesterday, and she was saying the exact same thing because she kept hearing all sorts of pressure ideas from people like, AI is here, the age of speed is here, so we have to compromise on quality. She was like, no, if we are as good as we say we are, or if we had high standards before, we have to get good at very, very good and better than others at using AI to rise up to the standards that we have. We don't have to just say, oh, so now AI makes the decisions for us and they set the standard for quality, because that's just not true. […]

Who has been a guest on DoFollow Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Alex Moss
• John Reinesch
• Lewis Rennison
• Claudia Tomina
• Heather Lloyd-Martin

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 45 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

62

Social presence

0

YouTube

0

Engagement

68

Contact DoFollow Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.