Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!
What happens when design is the bottleneck?
You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what.
This is a frustrating challenge for the client and the design team. If I sound like I’m speaking from first-hand experience, it's because I am. Design can be a huge bottleneck when launching a venture from scratch, especially if you need it for your website, packaging, and other collateral before you can move forward.
Today on the show, Drew and I discuss the challenges of getting clients through our design process and some words of advice for those of you working with an external design team.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
(http://www.dogwhistlebranding.com)
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg (https://amzn.to/3gme7kg)
8 May 2024
Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan
When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers. I use Allan’s framework from the book for podcasts, clients, and my own personal business ventures, including IRONBOUND Boxing and the MisFits.
A few months ago, I signed up for the 1-Page Marketing Plan Online course, which sparked me to finally reach out to Allan and invite him on the show to talk through his framework, and also discuss his more recent book, "Lean Marketing: More Leads, More Profit, Less Marketing". I feel like there’s a lot of woohoo when it comes to marketing, but at the end of the day it needs to be sustainable, and put money in the bank, which is what Allan and I discussed on today’s show.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
(http://www.dogwhistlebranding.com)
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg (https://amzn.to/3gme7kg)
Check out Allan’s latest book here: https://leanmarketing.com/ (https://leanmarketing.com/)
24 Apr 2024
Killer Creative with Robert Mains, CMO at Guardian Revial & CEO of Rebel Victory Media
How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually converts them into paying customers.
One of the best in the business that I personally know is Rob Mains, Founder of RebelVictory Media, a content production house for emergings brands, including the nationally recognized Beard Club, which Rob is a partner and content creator for. More recently however, Rob’s focus is on helping veterans get the support they need through Guardian Revial, a nonprofit organization whose mission is to revive and preserve the mental health and wellbeing of veterans and first responders — our guardians — at no cost to them.
Like me, Rob is a bit of a bearded Renaissance man, but he’s still a content creator at heart. On the show, we talk about how to leverage video to drive leads, his thoughts on the creative business, and his calling to serve the veteran community at Guaridan Revival.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
(http://www.dogwhistlebranding.com)
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg (https://amzn.to/3gme7kg)
Learn more about Guardian Revival here: https://www.guardianrevival.org/ (https://www.guardianrevival.org/)
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