About Dominate Ductless - Grow Your Ductless Heat Pump Profits
Join Mr. Ductless himself, Mike Cappuccio, as he hosts experts from all over the US to talk about the profit opportunity that HVAC contractors have when they focus their efforts on selling ductless heat pumps.
Mike built a successful ductless heat pump installation business, N.E.T.R., Inc., in the greater Boston area and sold it in 2021 to pursue his training and consulting business. Today Mike travels the country teaching HVASC contractors how to structure and scale their ductless heat pump installation businesses.
Paul Bojko: 80% Ductless, 30% Growth, and the $40,000 Job Another Contractor Didn’t Want
Paul Bojko didn't start out in ductless. He launched A-Guy in 2017 doing remodeling and repair with just enough HVAC on the side to keep the phone ringing. Then he sat through a two-day class I taught in Schaumburg, Illinois, and by his own account, the light bulb went off completely. He dropped remodeling entirely and never looked back.
Today, mini-splits and ductless run about 80% of A-Guy Heating & Air's business; the company finished the year up 30%, and other contractors in his Chicago-area market call him for sizing help before handing him the jobs they don't want to touch. One of those handoffs was a multi-zone IntelliHEAT install worth close to $40,000.
Paul and I get into what actually moved the needle: the rebrand with KickCharge that turned A-Guy Home Services into A-Guy Heating & Air with a ductless mascot on every van, the roughly 18 months of SEO work with Comfort Media Group it took before the results showed up, why video and augmented reality do the selling before he ever reaches the front door, and how a market that had never heard of a mini split now calls him to service them.
If you're dabbling in heat pumps and wondering whether to go all in, this is the one to listen to.
Click here to connect with Paul.
Click here to visit the A-Guy Heating and Cooling website.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm that helps HVAC distributors and ductless heat pump manufacturers position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.
Click here to learn more about growing your ductless business with Dominate Ductless.
17 Aug 2026
Adam Hunt: 12 Years on the Truck, 15% HVAC Growth, and Why the Refrigerant Switch Still Rattles Contractors
Adam Hunt is an account manager with the F.W. Webb Company out of Malden, Massachusetts, and he got to the supply side the long way — through my install trucks.
Twenty years ago Adam was at the Peterson School studying HVAC when he answered an ad for N.E.T.R. His mother made the call that set up the interview. He walked in not knowing an open-ended wrench from a Phillips screwdriver, and when I asked him why I should hire him, he told me it was because he didn't know anything and he'd do it my way.
Twelve years installing residential ductless and commercial refrigeration, four more running installation, and now he's on the other side of the counter serving 20 to 30 contractors. In this conversation Adam lays out what the refrigerant transition is doing to contractor confidence, why the market is shifting from rebate-driven to efficiency-driven, and why nearly every system going out his door is a heat pump.
Click here to connect with Adam.
Click here to visit the FW Webb website.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm that helps HVAC distributors and ductless heat pump manufacturers position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.
Click here to learn more about growing your ductless business with Dominate Ductless.
Dominate Ductless Podcast Welcomes Rachel Collins of Comfort Solutions Heating & Cooling in Winston, GA
Rachel Collins breaks the mold as a comfort advisor at Comfort Solutions in Winston, Georgia.
With a finance background in auditing and sales reporting, she brings analytical precision to HVAC sales that few competitors match. After experiencing failures with budget ductless brands, Rachel discovered Mitsubishi three years ago and hasn't looked back.
She reveals her meticulous approach: spending an hour minimum per consultation, creating detailed proposals with rebate calculations, and leaving same-day quotes using Diamond Builder and Manual J software. Rachel shares how she overcomes DIY objections, handles aesthetic concerns, and why her finance training helps identify business inefficiencies.
Her 2026 focus: leveraging video marketing to showcase real customer energy savings stories.
Click here to visit Comfort Solutions Heating & Cooling, LLC's website.
Click here to connect with Rachel Collins on LinkedIn.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.
Click here to learn more about growing your ductless business with Dominate Ductless.
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Mike Cappuccio host the show. Published by Mike Cappuccio.
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