The Don’t Do That, Do This! podcast is your ultimate resource for inspiring business growth stories in Dubai and the wider region.
Join host Katy Keenan, CEO of the BCCD as she dives into interviewing successful founders and leaders, bringing you smart insights and ideas that will elevate your UAE experience, whether you are already here or aspiring to enter the region. Your ultimate resource for working and living in the UAE.
This podcast has been brought to you by: StudioRed for the high-quality podcast studio and video production and Sherbert Lemon for social media design and editing.
Aidan O'Brien shares thought-provoking insights on how individuals and leaders can unlock their potential in an increasingly distracted world.
From understanding the “people side” of performance to redefining how we approach time and growth, this episode explores the mindset shifts required to create solid progress in both business and life.
Drawing on his experience spanning sales, entrepreneurship and strategic advisory, Aidan shares his insights on achieving consistency while embracing authenticity and navigating the balance between ambition and clarity.
Key themes:
- The role of people, culture and environment in driving performance
- Clarity, focus and the “Truth Table” concept
- Managing time effectively in a world of distraction
- Consistency, growth and attracting opportunities
- The importance of curiosity and self-awareness
- Authenticity, communication and personal development
- Leadership, influence and high-value conversations
This engaging discussion is for founders, leaders and ambitious professionals looking to gain clarity and improve performance with purpose.
14 Aug 2026
Beyond the Classroom: Preparing Students for the Future
Dan Clark, Founding Principal of Queen Elizabeth’s School, Dubai Sports City, shares his perspective on what it takes to prepare young people for success in a rapidly changing world.
From creating a culture of challenge and belonging to navigating the opportunities and risks of AI in education, this episode explores how schools can develop confident, resilient and future-ready learners.
Drawing on his experience as an educator and school leader, Dan discusses the importance of critical thinking, wellbeing, inclusion and the role of community in shaping meaningful educational outcomes.
Key Themes:
* Education beyond the classroom
* Creating a culture of challenge and belonging
* AI in education and the concept of cognitive debt
* Critical thinking, negotiation and future-ready skills
* Inclusion, neurodiversity and student wellbeing
* The role of teachers, partnerships and community
* Holistic education and personal development
* The value of growing up and learning in Dubai
This insightful conversation is for parents, educators and professionals interested in the future of education and developing the next generation of confident, capable leaders.
28 Apr 2026
Navigating Financial Distress: Turnaround Strategies for Uncertain Markets
With financial pressures and market uncertainty impacting businesses across the region, we recently sat down with Paul Leggett, Partner, and Jennifer Frenis, Director, Turnaround and Restructuring at Deloitte Middle East, for a conversation on how businesses can navigate financial distress.
From understanding the early pressure signs to managing stakeholders and complex legal frameworks, this episode outlines the proactive steps to protect their operations and avoid crisis situations.
Drawing on more than 15 years of experience each, Paul and Jennifer from Deloitte’s Middle East Turnaround and Restructuring team share practical insights on the key drivers of business distress, the importance of early intervention, and why insolvency should be viewed as a strategic tool rather than a last resort.
Key themes:
• Understanding insolvency and early warning signs
• The main drivers behind business distress
• Scaling challenges and financial risk
• Stakeholder management in times of uncertainty
• Legal frameworks and restructuring considerations
• Practical advice for directors and decision-makers
A practical and insightful discussion for business leaders, directors, and organisations looking to strengthen resilience, plan effectively, and navigate financial uncertainty with confidence.
(This episode was recorded in February 2026)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
6,388
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 35 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
16
Social presence
0
YouTube
74
Engagement
60
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