Don't Say Content

About Don't Say Content

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the scenes: How to run effective marketing teams Hiring best-in-class marketing teams Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more Created in partnership with Share Your Genius An award-winning B2B podcast production company: https://www.shareyourgenius.com/

Publisher

Devin Bramhall & Margaret Kelsey

Category

business

Language

en

Explicit

No

First episode

11 Feb 2023

Latest episode

1 Apr 2025

Latest episodes

85 episodes in the feed.

1. 

   1 Apr 2025

   Content Is Overrated, Community Is Everything

   Building a community isn’t as simple as posting content and hoping for the best. It’s about real connections, authentic conversations, and making people feel like they’re part of something bigger than just your brand. In this episode, Devin and Margaret explore what it really takes to build a community-driven brand, the challenges that come with it, and why it’s way more than just the “marketing tactics” you read about. They break down how to foster genuine relationships and why understanding your audience is the key to it all. Because in the end, real community is about showing up, being human, and letting people be part of something meaningful. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ (https://www.dontsaycontent.com/) Created in partnership with Share Your Genius: https://www.shareyourgenius.com/ (https://www.shareyourgenius.com/)

2. 

   25 Mar 2025

   Stop Selling Like a Dinosaur

   B2B buyers used to be wowed by a sleek product demo and a well-placed buzzword. Now? They’re rolling their eyes at your AI-powered, next-gen whatever. The reality: your buyers have changed. They’re more diverse, more skeptical, and they don’t care about your shiny tech unless it actually solves a problem. They grew up with software, they expect it to just work, and they see through the fluff. So why are so many marketers still selling like it’s 2015? In this episode, Devin and Margaret get into what’s actually shifting—generational shifts, demographic changes, the great wealth transfer—and why this is the biggest opportunity since SEO became a thing. If you want to keep up (or at least not get left behind), it’s time to rethink your playbook. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ (https://www.dontsaycontent.com/) Created in partnership with Share Your Genius: https://www.shareyourgenius.com/ (https://www.shareyourgenius.com/)

3. 

   18 Mar 2025

   Let Go, You Control Freak (Your Team Will Thank You)

   Control and creativity don’t always play nice together—especially when you’re leading a team. Knowing when to hold tight to your vision and when to let go is a balancing act that even the best struggle with. Some leaders micromanage every detail, others delegate so freely they lose sight of the bigger picture. And somewhere in between? That’s where the magic happens. So how do you trust someone else to take the reins without losing the essence of what makes the work great? And how do you know when it’s time to step back versus step in? In this episode, Devin and Margaret explore the messy reality of creative control, why it’s so easy to cling too tightly, and how data can help cut through your own bias. Because good leadership means making yourself less necessary. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ (https://www.dontsaycontent.com/) Created in partnership with Share Your Genius: https://www.shareyourgenius.com/ (https://www.shareyourgenius.com/)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

68,052

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

34 ratings

Spotify

4.9 / 5

26 ratings

Podcast Authority Score: 70 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

81

Social presence

0

YouTube

76

Engagement

71

Contact Don't Say Content

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.