About Don’t Forget Your Position: A Sports Marketing Podcast
Join me, Nick Faidy, as I delve into the exciting world of Sports Marketing whereby I will cover the latest stories in Australian and International sport from a pure sports marketing perspective. I’ll be dissecting how on-field and off-field stories will effect a club’s image, an athlete’s brand and the long-term effect on a sporting body from the eyes of their fans.
In Part 2 of our AFL vs NRL case study, we look towards the future of Australian football and examine how both codes are adapting to a rapidly changing sports landscape. We explore the importance of expanding beyond traditional markets, engaging the next generation of fans through digital and social media, and the growing role of women's sport in creating new audiences and commercial opportunities.
Designed for Sport Management, Sport Marketing and Business students, this episode uses the AFL and NRL to explore how sporting organisations can build sustainable growth by reaching new audiences, evolving their products and staying relevant in an increasingly competitive entertainment market.
17 Aug 2026
AFL Vs NRL: One Nation Two Codes Part 1
In Part 1 of our AFL vs NRL case study, we explore how Australia's two major football codes compete for fans, attention, sponsorship and media audiences. Looking at the AFL and NRL through a marketing lens, we examine competitive positioning and how each code differentiates its product, before exploring the powerful role of tribalism, identity and brand loyalty in turning sports fans into lifelong supporters.
We then look at how both codes have transformed individual matches into major entertainment experiences through events such as AFL Gather Round and NRL Magic Round. From fan engagement and sponsorship activations to tourism and social media, these events demonstrate how modern sports organisations are selling much more than the game itself. Designed for Sport Management, Sport Marketing and Business students, Part 1 provides a real-world case study of how two competing sports use different strategies to attract, engage and retain their audiences.
28 Jul 2026
NFL: Taking America's Game to the World
The NFL has long been regarded as America's game, but in recent years it has embarked on an ambitious strategy to become a truly global sport. In this episode of Don't Forget Your Position, we explore how the league has successfully expanded into international markets through the NFL International Series in London, its upcoming regular season game at Melbourne's iconic MCG, and its broader Global Markets Program. Along the way, we examine the marketing strategies behind international expansion, fan engagement, localisation and long-term brand growth.
Designed for Sport Management, Sport Marketing and Business students, this episode uses the NFL as a real-world case study to demonstrate how sporting organisations enter new markets while maintaining their core identity. Complete with discussion questions for tutorials or independent study, this episode is perfect for students, lecturers, industry professionals and anyone interested in the business behind one of the world's fastest-growing sports brands.
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