Conversations, with a spicy touch, that will leave you activated, exposed, and lit the f*ck up.
Hosted by Candy the Creator, an Aussie online entrepreneur who scaled to multi-six figures in 12 months through unorthodox moves, magnetic content, and a whole lot of delusional energy. This poddy blends savage solo riffs and raw, unfiltered convos with industry leaders on business, content & brand power, personal development, spirituality, energetics and creating a life outside the matrix.
Tune in if you’re ready to be expanded and called out in the same breath but don’t expect sweet nothings in your ear… because here, there will be no sugar coating.
70. I Spent $90K To Run One Business Event. Here's What Happened BTS
What does it actually cost to bring a massive business vision to life?
ICONICA cost me over $90,000 to create. Almost 200 women, a luxury venue, speakers, production, marketing, a team and thousands of dollars in expenses you would never know existed from looking at the finished event.
In this episode, I’m opening the spreadsheet and showing you the business behind it.
In this episode, you’ll learn:
Where the $90K actually went and the hidden costs of running a large scale business event
The marketing, team, venue and operational decisions that made ICONICA possible
What I would spend again, what I would change and the biggest financial lessons I learned
How to think about ROI, brand investment and making bigger financial decisions as your business grows
This episode teaches you what happens when the vision gets bigger and you have to become commercially mature enough to fund, lead and execute it.
If you're building a business, planning an event or preparing to make a bigger investment into your next level, this episode will change the way you think about what growth actually costs.
29 Sept 2026
69. How I Trained My Nervous System to Hold A 200 Person Event
You say you want the bigger business, more money, and the room full of people waiting to hear what you have to say.
But have you actually built the capacity to hold it when it arrives?
Because your next level comes with more responsibility, more money moving through your hands, more eyes on you and bigger decisions that won’t always come with proof you’re making the right one.
In this episode, you’ll learn:
How to train your nervous system for the level of success you’re asking for
How to stop letting your bank balance determine whether you feel successful or worthy
How to visualise who you need to become instead of obsessing over the exact outcome
How to build the internal capacity to make bigger decisions and bring a vision to life before you have proof it will work
If you know your vision is bigger than what you’re currently holding, this episode will show you how to start becoming the woman who can hold it.
21 Sept 2026
68. Why Successful Women Still Feel Like Frauds: The Identity Gap Nobody Talks About
You have the results. The clients. The revenue. So why does it still feel like you're constantly bracing for the worst?
In this episode of Don't Sugar Coat It, Candy goes deeper than the typical imposter syndrome conversation; into the inner child wounds, the shadow parts and the frozen nervous system that are actually running the show in your business without you even knowing it.
In this episode you'll learn:
What the identity gap really is and why it's rooted in something much deeper than mindset
How your inner child is making your business decisions without your permission
The shadow parts you're not looking at that are keeping you stuck and inconsistent
Why your nervous system being in freeze is showing up as procrastination, and what to do about it
If you've done all the strategy and you're still not where you want to be; the answer is in here.
Find us on IG @dontsugarcoatitpodcast (https://www.instagram.com/dontsugarcoatitpodcast/)(please follow to help us grow!)
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