I’m excited to welcome you back to another episode of down to earth marketing - join me as I cut through the noise and get straight to the core of high-performance digital marketing and brand building. In this fast-changing industry, I’ll share my on the ground experiences operating some of the biggest DTC brands in the world, and we’ll take a refreshing approach to the trends and topics that matter most and give you our unfiltered and un-twittered opinions.
I’m your host, John Gross - Down to Earth is brought to you by Fat Earth Media, the Only Relationship First Performance Creative Agency.
Ep 8 | From Bottle to Table: Navigating DTC and Retail in Avaline Wines with Zack Bennitt
In this episode, we sit down with guest Zack Bennitt, who shares valuable insights into the intersection of marketing, retail sales, and DTC strategies. We discuss the shift towards an omnichannel approach, the impact of marketing on both retail and DTC, and the challenges of measuring and evaluating these channels. We also explore the fascinating story of Avaline Wines, founded by Cameron Diaz and Katherine Power, which aims to offer clean, transparent, and organic wines.Join us as we uncove...
4 Nov 2023
EP 7 | Exploring International Markets and Thriving in Retail with Kaz Kosciolek
During this episode, we bring in our special guest, Kaz Kosciolek, the CEO of Farmers Defense, a brand that makes protective gear for farmers and gardeners across segments including cannabis farming and fishing enthusiasts.We dive into a wide range of topics, from the challenges of pricing products for different countries to the complexities of managing multiple markets and expanding internationally. Kaz shares their experiences with market testing, dealing with resellers on Amazon, and their...
16 Oct 2023
EP 5 | Embracing the Freedom: How Xebec's Remote Work Tools Are Reshaping the Modern Workforce with Alex Levine
In this episode, we dive into the world of product management and entrepreneurship. Our guest, Alex, shares their journey from civil engineering to software development and product management.Alex believes that product management is an excellent role for aspiring entrepreneurs, and they draw parallels between software development and other industries. We'll explore how their passion for design and 3D AutoCAD led them to create an innovative product called Xebec.Join us as we dive deep into th...
16 Oct 2023
EP 6 | The Sustainable Skincare Revolution: How Goodspread Stands Out in a Competitive Industry with Felipe Correa
In this episode, Felipe Correa, the Founder and Chief Hydration Officer of Goodspread, shares his insights on the challenges and opportunities in the world of skincare and personal care products.Good Spread aims to create a skincare brand that not only caters to individuals with eczema and sensitive skin but also stands for sustainability and transparency. Felipe delves into the importance of attracting the right customers, his own personal skincare journey, and the challenges they faced in c...
11 Sept 2023
EP 4 | Is D2C Dead?: Exploring the Future of Direct-To-Consumer in the Digital Age With Alisha Runckel
In this episode, we discuss the evolving advertising landscape and the challenges and strategies faced by brands in today's market. Alisha Runckel, the former VP of Growth and e-commerce strategy at Laird Superfood, addresses the hot topic of whether D2C is truly "dead" or just going through a market correction.We also dive into the world of customer acquisition and loyalty. Join us as we explore the importance of providing a stellar customer experience and how it can lead to increased profit...
11 Sept 2023
EP 3 | Uniting Retail and Digital Worlds: Exploring the Powerful Potential of Data Integration with Matt Clifford
In today's episode, titled "Uniting Retail and Digital Worlds: Exploring the Powerful Potential of Data Integration", we'll be exploring the fascinating intersection of retail and digital data. Get ready to be inspired by the innovative work happening in this space and discover how smaller businesses can leverage digital channels to drive revenue and improve their brick-and-mortar sales.Join us as we delve into conversations about the transition towards a unified shopping experience, the futu...
24 Aug 2023
EP 1 | The Story of Bruce Bolt: From D2C Success to Disruptive Growth with Chris Hall
In this episode of the Down to Earth Podcast, titled "The Story of Bruce Bolt: From D2C Success to Disruptive Growth with Chris Hall," we dive into the world of retail, Direct-to-Consumer (D2C) businesses, and the success story of Bruce Bolt, a company that specializes in innovative baseball gloves.Join us as we unravel their marketing strategies, discuss the power of word-of-mouth and post-purchase surveys, and explore the future of AR technology in sports. Prepare for an informative and eng...
24 Aug 2023
EP 2 | Tackling Food Waste and Changing the Candy Game: The Rise of Climate Candy with Amy Keller
In today's episode, "Tackling Food Waste and Changing the Candy Game: The Rise of Climate Candy with Amy Keller", we dive deeper into the world of candy production and sustainability. Our guest, Amy Keller, takes us on a journey through her family's candy business, their mission to educate people about food, and their commitment to promoting the consumption of fruits and vegetables.We'll learn about their innovative approach to creating healthy and nutritious candy, how they tackle food waste...
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