Drink Up

About Drink Up

Welcome to DrinkUp Live, the beverage industry's favorite happy hour disguised as a podcast. Welcome to DrinkUp Live, the beverage industry's favorite happy hour disguised as a podcast. Hosted by Samuel Anderson and Adam Smith, each week we sit down with founders, suppliers, distributors, retailers, entrepreneurs, and industry leaders for real conversations about building brands, growing businesses, and navigating the beverage world. No corporate jargon. No fluff. Just great stories, practical insights, a few laughs, and the people shaping the future of the industry. Grab a drink and join us.

Publisher

Samuel Anderson

Category

business

Language

en

Explicit

No

First episode

16 May 2023

Latest episode

20 Oct 2026

Latest episodes

131 episodes in the feed.

1. 

   20 Oct 2026

   The 44 Foot Shelf Problem: Brian Rosen on Capital, Bourbon Gluts and Founders Who Get Back Up

   Every founder wants a check. Brian Rosen writes them. InvestBev founder Brian Rosen joins Sam Anderson on DrinkUp to talk about capital, bourbon inventory, crowded retail shelves, and the founders who keep getting back up. We cover the pitches that end an investor meeting, why distribution needs real support in the market, the role of credit and insurance, and why the founder can matter more than the liquid. Connect with Brian and InvestBev: investbev.com (https://investbev.com/) More DrinkUp: drinkuppodcast.com (https://drinkuppodcast.com/) Commercial strategy and field execution: Frontline Beverage (https://frontlinebeverage.com/) | BevAssets (https://liquorsalesanddistribution.com/)

2. 

   19 Oct 2026

   Craft Spirits Is Not Dead. It Just Went Back To The Tasting Room.

   Emily Pennington of the American Craft Spirits Association joins Sam Anderson to discuss craft distillers, tasting rooms, creating demand, distributor partnerships and building a business for the long term. Season 5, Episode 25 American Craft Spirits Association (https://americancraftspirits.org/) | DrinkUp Podcast (https://drinkuppodcast.com/)

3. 

   19 Oct 2026

   $100K Gets You On The Shelf. It Will Not Keep You There.

   Sam Anderson, Adam Smith and Chris Siconolfi discuss the true cost of launching a beverage brand, working capital, pricing, distribution, finding the right partners and building demand one account at a time. Season 5, Episode 22 Pour Proof (https://pourproofllc.com/) | Alias Advising (https://www.aliasadvising.com/) | DrinkUp Podcast (https://drinkuppodcast.com/)

Who has been a guest on Drink Up

Names identified in recent episode analyses. Showing up to five guests.

• Lisa Fagan
• Larry
• Michael Galef
• Dan Abel Jr
• Mike Murphy

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

61,850

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 52 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

63

Social presence

0

YouTube

72

Engagement

32