The Drinks Noise Podcast is a show about spirits/drinks marketing, hosted by Mike McGrail, a whisky marketing specialist. It features guests from the industry and covers topics such as - branding, e-commerce, the on-trade, drinks innovation, digital marketing and more.
There's something to learn for drinks marketers of all experience levels. Sign-up for email alerts and added-value content - https://drinksnoise.com/ and follow on Instagram - https://www.instagram.com/drink
Ep.5 Braw Liquor Club - from Fashion to Ready to Drink
I chat to Elizabeth Mackirdy, the founder of Braw Liquor Club, a RTD cocktail brand based on the Isle of Bute, Scotland. We deep dive into the challenges of starting a brand with no industry experience, marketing wins and much more.
13 Jan 2023
EP.4 - Days alcohol-free beer : Mike Gammell
Listen to learn about the importance of 1st party data, getting started in DTC (direct to consumer), knowing your consumer and much more as I chat to Mike Gammell, co-founder of Days, a Scottish alcohol-free beer brand that's making great strides in this increasingly popular category.
2 Dec 2022
Ep.3 Sensational Spirits Photography with Erik McRitchie
Listen to learn how Erik McRitchie and the From Barrel to Bottle team go about creating some of the best whisky and spirits imagery you'll ever see. Key learnings include - how to keep your visuals fresh, the best way to brief photographers and why stunning visuals are key to marketing success.
23 Nov 2022
EP.2 - Winning in the on-trade with Chris Maffeo
In this episode, I interview Chris Maffeo, an on-trade marketing specialist. Listen to hear no-nonsense advice on getting your drinks brand into venues and ensuring they're there to stay! If you enjoyed this, please do leave a review and tell a pal!
23 Nov 2022
EP.1 Starting a whisky brand with Woven
In the first ever Drinks Noise Podcast, I interview Duncan McRae, a co-founder of modern whisky blenders, Woven. We talk about finding your 'why' and sticking to it, creating a community early, cracking your design aesthetic and much more. If you enjoyed this, please do leave a review and tell a pal!
19 Nov 2022
Drinks Noise - Trailer!
Listen to this to hear more about The Drinks Noise Podcast, a show focussed on the world of spirits and drinks marketing. Please do subscribe to be one of our first listeners.
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