Each week, we sit down with GTM leaders, sales operators, founders, coaches and AI practitioners to explore how the best teams are adapting as the industry changes faster than ever.
From AI sales tools and revenue workflows to coaching, leadership, buyer behaviour and team performance, each episode looks at what’s actually working behind the scenes of modern go-to-market teams.
This isn’t about chasing every new tool or jumping on every trend.
It’s about understanding how AI is reshaping sales, marketing, and customer growth and how high-performing teams are using it to work smarter, move faster, and execute with more consistency.
Join our host Sandy for relaxed, honest conversations with people building, leading, and scaling at the front edge of GTM performance.
No hype. No gimmicks. Just practical insight into the tools, systems, and thinking shaping the future of sales.
Powered by Pitstop: Learn more about our AI revenue coaching platform helping sales teams improve execution, call by call. https://www.takeapitstop.com (https://www.takeapitstop.com)
Jorge B Macías is the founder of The GTM Engineering Company
Joining us to talk all things GTM, Jorge discusses the true role of a GTM engineer, his transition from being an industrial engineer into the world of enterprise sales and GTM and the lessons he took from his previous career as well as the importance of company culture in a world of AI.
Expect to learn:
What a non traditional career path taught him about GTM that others miss
Scaling the first Puerto Rican Y Combinator startup from zero to $3M ARR and the strategies that made that happen?
The true meaning behind 'AI Native' and why it's just a buzzword
The top things CRO's should be looking out for within their teams
The best workflow Jorge is currently leaning on
And much, much more.
Follow Jorge on Linkedin here - https://www.linkedin.com/in/jorge-b-macias/ (https://www.linkedin.com/in/jorge-b-macias/)
12 Aug 2026
#22 Jonathan Kvarfordt - Use AI To Coach Your Sales Team To Success
Jonathan Kvarfordt is an AI Coach & VP of Marketing at 1mind.
Joining us to talk all things AI (obviously), Coach K talked us through the problems GTM teams he works with are facing at the moment as AI moves so fast, who the responsibility falls to when it comes to onboarding a new tool or system, why the data under AI is so essential and the importance of coaching for sales performance.
Expect to learn:
How to actually operationalise AI tools within GTM teams
Where most GTM teams stall, and how to bring them back
The skeletons AI is forcing revenue teams to confront as they implement new tools and systems
Why teams who receive more coaching are so much more successful
Why CRO's need to be more open to giving their sales leaders more help when it comes to coaching
And much, much more.
Follow Jonathan on Linkedin here - https://www.linkedin.com/in/jmkmba/ (https://www.linkedin.com/in/jmkmba/)
Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com (https://www.takeapitstop.com)
8 Jul 2026
#75 Oren Greenberg - How AI Is Affecting B2B Marketing Strategy & Team Structure
Oren Greenberg is a GTM AI Advisor helping tech companies stay up to date with AI and continue to grow.
AI is changing how companies are structured, built and staffed. This was what Oren came on to chat about, specifically through the lens of GTM and marketing. Oren's been at the forefront of AI since 2020, years before ChatGPT went fully mainstream, so has a unique insight into how this all started and where it's going.
Expect to learn:
The meaning behind 'Revenue used to scale with headcount. Now it scales with systems.’
How to keep up with the speed at which AI tools are moving
How the traditional B2B marketing playbook has changed with AI tools and what you can do to keep up
Why staffing is changing so much and how you can ensure you're staying ahead
The imporatance of continuous coaching and upskilling for your team
And much, much more.
Follow Oren on Linkedin here - https://www.linkedin.com/in/orengreenberg/ (https://www.linkedin.com/in/orengreenberg/)
Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com (https://www.takeapitstop.com)
Who has been a guest on Drive to Thrive: A Pitstop Podcast
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George Bettany
Craig White
Richard Blake
Keith Crossley
Beggi Olafs
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Apple Podcasts (US)
5.0 / 5
1 ratings
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7 ratings
Podcast Authority Score: 14 / 100
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Quality
28
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YouTube
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