Drive Your Digital Marketing

About Drive Your Digital Marketing

Growth Strategy with Alyssa Evans Building something meaningful takes more than hustle, it takes infrastructure. Join Alyssa Evans, growth strategist and founder of Drive Growth Partners, for real conversations with entrepreneurs who are doing the work: the dreamers turning ideas into reality, the founders scaling past their first wins, and the builders who refuse to choose between growth and integrity. Each episode, Alyssa hangs out with entrepreneurs at every stage—from "I have an idea" to "we just hit 7 figures"—to talk about what's really happening in their business, what's working, what's breaking, and what they're learning along the way. Then she breaks down one critical growth strategy, system, or framework that helps you build something that lasts. Because here's the truth: Your early wins proved you're onto something. Now it's time to build the infrastructure that makes it sustainable. Whether you're: - Thinking about starting something - Making your first sales - Scaling past early traction - Rebuilding after hitting a wall You'll leave every episode with: ✓ Real stories from people building in the trenches ✓ Actionable systems you can implement today ✓ The confidence that you're not alone in this ✓ A roadmap for doing growth the right way Systems over chaos. Strategy over hustle. Infrastructure over hope. Let's build something that matters.

Publisher

Alyssa Evans

Category

business · business

Language

en

Explicit

Yes

First episode

17 Nov 2023

Latest episode

8 Sept 2026

Latest episodes

28 episodes in the feed.

1. 

   8 Sept 2026

   CEO → Creator 5 Ways to Be the Face of Your Brand

   CEO personal branding: 5 ways to be the face of your business, grow your brand, and get found with founder-led content. You built the business — the LLC, the website, the social profiles, all of it. And then? Crickets. If you build it, they will come is a lie for business owners. Building it was the job you trained for. Telling people about it is a second job, and it's the one that grows you. The good news: it's the only part that doesn't require money, permission, or anyone's approval. People don't follow logos. They follow people. THE NUMBERS BEHIND FOUNDER-LED CONTENT CEO posts pull 7x the impressions of company pages, and 4x the engagement (Inc., 2026 — Prolific Voices Influence Index) 68% rise in CEO video posts over the past two years 73% of decision-makers trust a leader's perspective over generic marketing 5 WAYS TO BE THE FACE OF YOUR BUSINESS 1. Post with your face, not just your logo 2. Film it on your phone — keep the bloopers 3. Share the decision, not the announcement 4. Don't carry it alone — bring your team in 5. Tell the story in a way only you can THE SHOW FRAMEWORK — 4 QUESTIONS BEFORE YOU POST S — Story: what can only you say here? H — Human: does it look like a person made it? O — Often: could someone find you again next week? W — Widen: whose voice carries this further than yours? If a post fails one of these, it's an ad. Ads are fine — just don't expect one to build you an audience. YOUR HOMEWORK THIS WEEK Carve out one hour. Take a few photos of yourself, grab B-roll of you actually working, and start there. Consistency beats production value every single time. FREE: 15-POINT DISCOVERABILITY CHECKLIST Under Growth Programs at https://growyourstrategy.co On Instagram? Comment "check" and I'll send it to your DMs. Free strategy call: https://growyourstrategy.co

2. 

   4 Sept 2026

   BE FINDABLE In 2026: Google, Social Media & AI Search Explained | Alyssa Evans

   If you've noticed your traffic getting weird — fewer clicks, but the people who do find you already know who you are — you're not imagining it. The way people find businesses split into three lanes, and most of us are still optimizing for one. Here's the short version: someone looking for what you do might type it into Google, might search it inside Instagram or TikTok, or might just ask an AI assistant and take the answer it gives them. Three completely different systems, three different sets of rules, and one very tired business owner trying to keep up. In this episode I walk through what each one actually rewards, and where they overlap — because that overlap is where you should be spending your time. In this episode: Why "getting discovered" stopped meaning "ranking on Google" — and what replaced it What Google is rewarding now that AI answers sit above the results How social platforms became search engines, and why your captions matter more than your hashtags What AI tools are actually pulling from when they recommend a business The one thing all three systems agree on (and why it's good news for small businesses) Where to start if you only have an hour this week A few things I want you to walk away with: Being findable is not the same as being everywhere. You do not need to be on every platform to be discovered on the ones that matter. What you need is to be clear enough, specific enough, and consistent enough that a machine can tell what you do and who you do it for. Specificity beats volume. The businesses getting surfaced right now aren't the loudest ones — they're the ones whose message is legible. If a person can't tell what you do in five seconds, an algorithm definitely can't. And you're not behind. This shift is new enough that nobody has a decade-long head start on you. Starting now is genuinely starting on time. Want help with this? If you want to work on your own discoverability, that's the thing I coach on most — it comes up in nearly every session. You can find the details on coaching and The Growth Intensive at growyourstrategy.co. Subscribe wherever you listen so you don't miss the next one. And if this was useful, sending it to one business owner friend does more for the show than any algorithm. growyourstrategy.co ________ Key Takeaways What's actually changed about getting found Lane 1: Google and the AI answer box Lane 2: Social platforms as search engines Lane 3: ChatGPT, Perplexity, and AI recommendations What all three have in common Your one thing to do this week

3. 

   27 Apr 2026

   Scams, AI Threats & IT Security with Lori Crooks

   Cybersecurity isn't just an IT problem anymore — it's a business problem, a consumer problem, and honestly, a people problem. In this episode, we sit down with Lori Crooks, Founder and CEO of Cadra, Inc., a security assessment and management firm helping organizations navigate the complex and ever-evolving world of information security. With nearly two decades of experience across NIST, FedRAMP, HIPAA, PCI, and SOC compliance frameworks, Lori has seen it all — from enterprise-level data breaches to the everyday scams that are catching regular people completely off guard. We get into the compliance side that B2B founders and marketing leaders need to understand, the AI-powered threats that are making scams smarter and harder to spot, and the practical steps anyone can take right now to better protect themselves and their business. This is one of those episodes that hits different whether you're a six-figure founder or just someone who got a sketchy text last week. In this episode we cover: What's actually changed in cybersecurity with the rise of AI The most common scams targeting everyday consumers right now Why third-party tools in your tech stack are a bigger risk than you think How to know when your business needs a real security strategy What FedRAMP and NIST compliance actually mean for growing companies The one thing you can do this week to meaningfully improve your security posture CONNECT WITH LORI Website: cadra.com LinkedIn: Lori Crooks FAQ What is cybersecurity and why does it matter for small businesses? Cybersecurity is the practice of protecting systems, networks, and data from digital attacks. For small and growing businesses, a single breach can mean lost revenue, lost client trust, and serious legal liability — especially if you handle any sensitive customer data. What is FedRAMP and do I need it? FedRAMP (Federal Risk and Authorization Management Program) is a government-wide compliance framework for cloud service providers working with federal agencies. If you're trying to land government contracts or sell into enterprise, understanding FedRAMP is a non-negotiable starting point. What is NIST and how does it apply to my business? NIST (National Institute of Standards and Technology) publishes cybersecurity frameworks that serve as the gold standard for security best practices. Even if you're not in a regulated industry, NIST frameworks give you a solid roadmap for building a security-first culture. How is AI making scams more dangerous? AI is allowing bad actors to create highly personalized phishing emails, deepfake voice calls, and fake websites that are nearly indistinguishable from the real thing. The days of spotting a scam by its bad grammar are largely over. What are the most common scams targeting consumers right now? Phishing emails, smishing (SMS scams), fake invoice fraud, AI voice cloning scams, and social media impersonation are among the most prevalent — and they're getting more sophisticated every year. How do I know if my SaaS tools are putting my business at risk? Start by auditing every third-party tool that has access to your data. Ask vendors for their security documentation, SOC 2 reports, or compliance certifications. If they can't produce them, that's a red flag. What's the difference between a security assessment and a compliance audit? A security assessment evaluates the overall health and risk exposure of your systems. A compliance audit measures whether you meet a specific standard (like HIPAA or PCI DSS). You often need both — assessment first, then audit. Where can I learn more about working with Lori or Cadra? Head to cadra.com or connect with Lori directly on LinkedIn.

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Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

1 ratings

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